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This work raises the study of creativity and creative processes as a relevant field for the sociological Social Psychology. In this way, the main goal of this work is to consider the creativity and the creative process as social processes. Considering therefore the need to analyse them in the social-cultural-historical context in which they occur, thus opening a new scenario to think about creativity and the creative process in the present time. In this new scenario, the dominant forms of knowledge circulation based on an individualizing 'ontology of creative works' are no longer unique. And their pertinence and legitimacy can be re-raised in the present time. In this way, this work also argues that different forms of knowledge circulation mean different socio-political implications. Thus, to specify and to consider them as a choice in terms of knowledge production, allows us to problematize them from the standpoint of creator/ producer and from the creative process' standpoint.