Article(electronic)#31February 1951
Motivation of Attitudes towards Blindness
In: Journal of Visual Impairment & Blindness, Volume 45, Issue 2, p. 39-42
ISSN: 1559-1476
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Motivation research in advertising and marketing
In: Advertising Research Foundation Publications
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Article(electronic)#35June 1959
A Note On Political Motivation
In: The Western political quarterly, Volume 12, Issue 2, p. 410-416
ISSN: 1938-274X
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Article(electronic)#36February 1958
2. Motivation in Non-voluntary Clients
In: Families in society: the journal of contemporary human services, Volume 39, Issue 2-3, p. 130-136
ISSN: 1945-1350
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Article(electronic)#37January 1957
Motivation Research and Advertising Readership
In: The journal of business, Volume 30, Issue 2, p. 141
ISSN: 1537-5374
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Article(electronic)#381956
An Historical Note on Motivation Research
In: The public opinion quarterly: POQ, Volume 20, Issue 4, p. 719
ISSN: 1537-5331
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Article(electronic)#391949
Motivation and Rationalization in Retail Buying
In: The public opinion quarterly: POQ, Volume 13, Issue 4, p. 659
ISSN: 1537-5331
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Article(print)#401949
Motivation and Rationalization in Retail Buying
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Volume 13, Issue 4
ISSN: 0033-362X
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Article(electronic)#41July 4, 1945
Minority Motivations: A Case Study
In: Far Eastern survey, Volume 14, Issue 13, p. 181-183
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Article(electronic)#42July 1945
Minority Motivations: A Case Study
In: Far Eastern survey, Volume 14, Issue 13, p. 181-183
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Article(print)#431964
POWER MOTIVATION AND THE POLITICAL PERSONALITY
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Volume 28, Issue 1, p. 75-90
ISSN: 0033-362X
A modified TAT measuring achievement (ACH), affiliation, & power (P) motivation (MOT) was given politicians & non-politicians in an Eastern city (random sample of 23 businessmen, ward chairmen & candidates for office, & 18 non-politicians matched in occup, religion, ethnicity, & Ur residence) & in 2 parishes (counties) of La (N=50 or 67% of all elected public officials). Offices rated high in potential for P & ACH attracted S's with statistically signif'ly stronger ACH & P MOT's than low-potential offices. S's in low-potential offices were similar in MOT to matched non-politicians, but S's in high-potential offices had stronger P &.ACH MOT than matched non-politicians. It is suggested that higher P & ACH MOT scores in the eastern group are due to the more important community role, & therefore greater P & ACH opportunity, in eastern, Ur politics. MOT appears to be related to important diff's in the behavior of pol'al leaders. AA.
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Book(print)#441960
Use of motivation research in marketing
In: Its Conference Board reports. Studies in business policy no. 97
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