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The purpose of this course is to explore various aspects of political communication in the UnitedStates. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explorethis topic, we will investigate the historical development of presidential communication and themajor genres which help shape and structure that communication. Our second topic will bepolitical campaigns and the evolution of the "long campaign," particularly its inescapableconnection to mass media. Our third topic will be grassroots and resistance politicalcommunication. Here, our focus will be on the nontraditional approaches taken by ordinarycitizens and citizen groups as they strive to have their voices heard and impact policy.

The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication. ; info:eu-repo/semantics/publishedVersion

Main description: This volume gives on overview on key theories and findings of political communication research. It provides review articles by renowned international authors on various aspects of (I) the foundations of political communication, (II) different situations, (III) the part played by political actors, (IV) mass media and journalism, (V) features of media messages, (VI) the role played by citizens and (VII) various kinds of effects on citizens.

This review seeks to introduce political communication by showing the kinds of studies currently published. Of necessity not complete, it does not list every study nor does it include every possible approach to political communication, but only those published in the sample of journals—one hopes enough to indicate the scope of this wide area of communication study

Frontmatter -- Contents -- Boxes -- Tables -- Preface -- Introduction -- CHAPTER 1. Party Political Communication in Historical Perspective -- CHAPTER 2. The Modern Communication Strategy -- CHAPTER 3. Constituency Campaigning in the Post- Modern Age -- CHAPTER 4. Political Advertising -- CHAPTER 5. News Management: the Rise of the Spin Doctor -- CHAPTER 6. Government Communications -- CHAPTER 7. Media Bias -- CHAPTER 8. Media Power and Media Effects: Theories and Realities -- CHAPTER 9. Media Policy (1): Ownership -- CHAPTER 10. Media Policy (2): Content -- References -- Index