Municipal public relations: the meaning and scope of public relations; surveying public relations; personnel practices and public relations
In: Public management: PM, Band 21, S. 259-262
ISSN: 0033-3611
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In: Public management: PM, Band 21, S. 259-262
ISSN: 0033-3611
In: Social work research & abstracts, Band 24, Heft 2, S. 83-83
In: Social work research & abstracts, Band 23, Heft 2, S. 83-83
In: Social work research & abstracts, Band 22, Heft 1, S. 76-76
In: Social work research & abstracts, Band 21, Heft 3, S. 95-95
In: Social work research & abstracts, Band 19, Heft 4, S. 89-89
In: Public management: PM, Band 35, S. 231-232
ISSN: 0033-3611
In: Public management: PM, Band 34, S. 178-179
ISSN: 0033-3611
In: Public management: PM, Band 34, S. 106
ISSN: 0033-3611
In: Public management: PM, Band 33, S. 155-156
ISSN: 0033-3611
In: Public management: PM, Band 32, S. 103-104
ISSN: 0033-3611
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, S. 107-111
ISSN: 0033-362X
In: Disaster prevention and management: an international journal, Band 18, Heft 5, S. 529-534
ISSN: 1758-6100
PurposeThe purpose of this paper is to draw the line between public relations and strategic public relations in a simple and understandable language.Design/methodology/approachVarious definitions of both public relations and strategic public relations were cited in the paper and the common terms used in all definitions were outlined. The main discussion was then based on such similarities in order to establish the differences between the two terms. This was done by studying others' research and discussing their findings in a simple language in order to present a reliable literature review to readers and facilitate future research by providing credible references.FindingsThere is a grey line between public relations and strategic public relations; however there are differences between the two. This paper clarifies the differences by referring to genuine definitions of the two terms by experts and their analysis of the terms when it comes to practice, which calls for integration.Research limitations/implicationsThere is limited research conducted in the field of strategic public relations and still many have doubts about its effectiveness. This paper gathered relevant theory and examples from the real business world to suggest integration of public relations with marketing tools with strategic management coupled with generating trust.Practical implicationsSymmetrical communications and realising appropriate timing are important to achieve objectives of strategic pubic relations. There is no magic or formula for this but to think outside the box, allow effective stakeholders' engagement and proactive monitoring of the marketplace to increasingly enhance the chances of success.Originality/valueSuccinct study of strategic public relations and introducing the term SPR, as well as emphasising the integration of appropriate techniques and tools to achieve optimal result.
In: The public opinion quarterly: POQ, Band 19, Heft 4, S. 451-453
ISSN: 1537-5331
In: Indian journal of public administration, Band 24, Heft 1, S. 274-280
ISSN: 2457-0222