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1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication"--

Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.

Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.

One of the biggest questions in the field of international security today, perhaps even this century, is whether Sino-US rivalry will metastasise into war. Taiwan is one of the most likely flashpoints. Will the People's Republic of China (PRC) absorb the island state against its will, or will America commit whatever it takes for Taiwan to remain free to determine its own course? Responses to these questions from all sides are rendered in some form of strategic ambiguity. Each of the big players involved—Taipei, Beijing, and Washington, DC—eschews clarity and keeps the others guessing on key elements of its policy. Taipei is ambiguous about the form of independence it claims. Beijing is ambiguous about when it will consummate a unification it calls 'inevitable'. Washington, despite President Biden's May and September 2022 statements that US forces 66Defence Strategic Communications | Volume 12 | Spring 2023DOI 10.30966/2018.RIGA.12.4would defend Taiwan, is ambiguous about what it would be prepared to do to prevent a forceful takeover by the People's Republic. But how much of that ambiguity is truly 'strategic'? Do some benefits of strategic ambiguity come at the expense of good strategic communications?

This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness. Grunig (1992) describes organisation's decision affects public and in turn the public affect the organisation's decision. This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained from multiple methods of data collection.