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In: The journal of economic history, Volume 47, Issue 3, p. 775-777
ISSN: 1471-6372
In: Human Systems Management, p. 275-321
In: The journal of international social research: Uluslararası sosyal araştirmalar dergisi, Volume 12, Issue 68, p. 177-182
ISSN: 1307-9581
In: Nonprofit communications report: monthly communications ideas for nonprofits, Volume 22, Issue 2, p. 8-8
ISSN: 2325-8616
In: The volunteer management report: the monthly idea source for those who manage volunteers, Volume 24, Issue 10, p. 4-4
ISSN: 2325-8578
In: Nonprofit communications report: monthly communications ideas for nonprofits, Volume 14, Issue 8, p. 2-2
ISSN: 2325-8616
In: The membership management report: the monthly idea source for those who recruit, manage and serve members, Volume 12, Issue 2, p. 3-3
ISSN: 2325-8640
In: Social work: a journal of the National Association of Social Workers
ISSN: 1545-6846
In: Management for professionals
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.