Search results

Purpose: Google Trends (GT) offers insights into public interests and behaviors and holds potential for guiding public health campaigns. We evaluated trends in US searches for sunscreen, sunburn, skin cancer, and melanoma and their relationships with melanoma outcomes. Design: Google Trends was queried for US search volumes from 2004 to 2017. Time-matched search term data were correlated with melanoma outcomes data from Surveillance Epidemiology and End Results Program and United States Cancer Statistics databases (2004-2014 and 2010-2014, respectively). Setting: Users of the Google search engine in the United States. Participants: Google search engine users in the United States. This represents approximately 65% of the population. Measures: Search volumes, melanoma outcomes. Analysis: Pearson correlations between search term volumes, time, and national melanoma outcomes. Spearman correlations between state-level search data and melanoma outcomes. Results: The terms "sunscreen," "sunburn," "skin cancer," and "melanoma" were all highly correlated ( P < .001), with sunscreen and sunburn having the greatest correlation ( r = 0.95). Sunscreen/sunburn searches have increased over time, but skin cancer/melanoma searches have decreased ( P < .05). Nationally, sunscreen, sunburn, and skin cancer were significantly correlated with melanoma incidence. At the state level, only sunscreen and melanoma searches were significantly correlated with melanoma incidence. Conclusions: We conclude that online skin cancer prevention campaigns should focus on the search terms "sunburn" and "sunscreen," given the decreasing online searches for skin cancer and melanoma. This is reinforced by the finding that sunscreen searches are higher in areas with higher melanoma incidence.

We argue, first, that frontline human resource managers are typically given insufficient training and support. We base that assertion on the limited, available research and on our personal experience. We argue, second, that training for employee counseling should include equity theory. We develop that claim by illustrating how equity theory can be applied in several real (but disguised) cases. Finally, we call for research on employee counseling as a business communication event and on equity theory as an effective tool for employee counseling.

In this paper, we draw upon group interviews in London and New York City to explore how differently classed and racialized groups of teen girls navigate media constructions of hot, sexy, femininity. We explore how cultural ideals of sexiness are shifting to include more skin shades and larger body parts in specific proportions which align to new sexualized and racialized ideals of femininity. Some celebrities embody these new forms of what is termed racial mobility, but these ambiguous mixtures still relate to a standard that references normative white, middle-class femininity. All girls found navigating the contradictory and impossible ideals of sexy femininity challenging, but white girls had internalized the norms and technologies of "perfectibility" the most, and believed that achieving sexy femininity would bring them confidence. In contrast, racially marginalized girls were much more critical of normative ideals of sexiness. Black girls had a heightened awareness of how their bodies were consistently read as either not sexy enough or hypersexualized and they discussed the dangers this posed to them in both their school communities and in other public spaces. Overall, our findings demonstrate how diverse girls must undertake very different forms of work to navigate and manage expectations around racialized and classed sexiness.

AbstractWith Swedish agriculture as its point of departure, this paper seeks to explore farmers' recruiting practices and employer–employee relationships. Taking on the employer's role means becoming subject both to formal statutory obligations and to regulations on wages, security and other aspects of working conditions. This article focuses on the more informal aspects of acting as an employer. The results show that recruiting, interacting and engaging with employees involve multiple responsibilities towards individuals and society alike. The practices of care identified are thus both private and public in nature, and exist within a framework of norms and ethical principles, a 'moral economy'. The farmers' strategies and decisions are understood as merged into negotiations regarding their identity, tradition, role in society and position in a global industry. Caring practices are embedded in farming practices and the focus on recruitment and employers' experience adds to a multifaceted understanding of caring practices in which male farmers' caring practices, too, become visible.