Guide for assessing the impact of a Total Market Approach to family planning programs

Abstract

PATH has drawn on its global experience from our total market approach (TMA) work in the Democratic Republic of Congo, Myanmar, Nicaragua, Uganda, and Vietnam to produce a TMA planning guide to increase access to family planning. The guide (Planning Guide for a Total Market Approach to Increase Access to Family Planning—Module 1: Landscape Assessment) and toolkit, produced by The Evidence Project, contain practical information and specific tools to help organizations and other planners conduct a landscape assessment, the first phase in developing a TMA. These resources are part of a larger toolkit, which also includes an in-depth market analysis and two-volume handbook produced by MEASURE Evaluation, and this joint publication by all three projects.