The Usage of twitter from the spanish media during the elections

Abstract

ional tradic media have adopted Twitter by another channel by which to disseminate their information and reach out to digit audiences. The purpose of this study is to analyse the characteristics of the tweets published by the Spanish tours for 12 months during which two electoral processes take place, in order to verify the differences in the use of this platform according to the content of the coverage and the stage in which it is published. The research is based on a native-based methodology, implementing an analysis of the computational content of Twitter publications by the two types of media between 2015 and 2016. The results reveal one or more promotional tools such as hashtag or media mentions with fewer followers. Political information is also characterised by the fact that it contains a larger number of candidates' statements and statements, occasionally during the election campaign, encouraging the emergence of echo chambers in the political sphere on Twitter. Traditional media sources have adopted Twitter as a channel to broadcast information across digital audits. This study has been the objective of analogue the characteristics of the tweets published by Spanish media sources during the twelve months in which Presidential electoral processes took place. This was done to test the differences in the use of this platform, according to the content of the coverage, and the phase in which it was published. Our research uses a quantitative methodology, where we used Computerised content analysis for Twitter publications that different average made during 2015 and 2016. Our results revealed a promotional use of tools such as the hashtag, or lies in media with less folders. At the same time, political information was chartered by holding a stronger use of lies and statements by the candidate, especially during the election campaigning, favoring the creation of echo chambers in the political Twittersphere. ; Los medios de comunicación tradic ionales han adoptado Twitter c omo otro canal por el que difundir su ...