The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach

Abstract

This is an author's accepted manuscript of an article published in: "Mathematical and Computer Modelling of Dynamical Systems: Methods, Tools and Applications in Engineering and Related Sciences"; Volume 20, Issue 6, 2014; copyright Taylor & Francis; available online at: http://dx.doi.org/10.1080/13873954.2013.843572 ; Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients' change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers' preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market share. ; This work has been partially supported by the FIS PI-10/01433; the Spanish Government and European Regional Development Fund (FEDER) [grant number MTM2009-08587]; and the Universitat Politecnica de Valencia [grant number PAID06-11-2070]. ; Cervelló Royo, RE.; Cortés, J.; Santonja, F.; Villanueva Micó, RJ. (2014). The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach. Mathematical and Computer Modelling of Dynamical Systems. 20(6):557-565. https://doi.org/10.1080/13873954.2013.843572 ; S ; 557 ; 565 ; 20 ; 6 ; Gruber, H. (1999). An investment view of mobile telecommunications in the European Union. Telecommunications Policy, 23(7-8), 521-538. doi:10.1016/s0308-5961(99)00042-7 ; Cortés, J.-C., Lombana, I.-C., & Villanueva, R.-J. (2010). Age-structured mathematical modeling approach to short-term diffusion of electronic commerce in Spain. Mathematical and Computer Modelling, 52(7-8), 1045-1051. doi:10.1016/j.mcm.2010.02.030 ...