The Yellow Vest Protest, Study of a Social Movement through the prism of its Media Arena ; Les Gilets jaunes, étude d'un mouvement social au prisme de ses arènes médiatiques

Abstract

International audience ; The objective of this study is to investigate the dynamics of visibility of the Yellow Vests in three different arenas - the National daily press, a Facebook group of the Yellow Vests and Twitter - in order to question, in a transversal way, the structuring of the politicization and legitimization of a protest speech carried by groups without spokespersons or representatives. We hypothesize the existence of a disconnect that could lead to the production of counter-narratives in digital arenas, but also to the transformation of the media framing, as soon as the movement manages to get a place on the media agenda. The sharp differences between discourses circulating in these three arenas allows us to draw the contours of a discursive social apprehension of the Yellow Vest which is no longer cacophonic but polyphonic, taken in a dynamic of interacting narratives and counter narratives. This interaction is particularly obvious when the journalistic framework oscillates between a political and social reading and an episodic reading of a movement that disrupts the journalistic and political fields. Moreover, this social apprehension also reflects a collective in the process of being formed which knows how to use digitals lever to increase its visibility. ; Cette étude a pour objectif d'investiguer les dynamiques de mise en visibilité des Gilets jaunes dans trois différentes arènes – la presse quotidienne nationale, une page Facebook nationale des Gilets jaunes et Twitter – afin d'interroger de manière transversale la structuration des enjeux de politisation et de légitimation d'une parole contestataire portée par des groupes sans porte-parole ou représentant. Nous posons l'hypothèse de l'existence d'un décalage susceptible de porter un contre-récit médiatique dans les arènes numériques, mais aussi des phénomènes de transformation de cadrage, dès lors que le mouvement s'invite à l'agenda médiatique. La confrontation des discours circulant dans ces trois arènes permet de dessiner les contours ...