Chinese business: landscapes and strategies
Abstract
Offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies.
Verfügbarkeit
Themen
Sprachen
Englisch
Verlag
Routledge
ISBN
9781317421757, 1317421752, 9781138918252, 1138918253, 1138918245, 9781138918245, 9781315688640, 1315688646
Edition
Second edition.
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