Buch(elektronisch)2019
Distribution strategy: the BESTX method for sustainably managing networks and channels
In: Management for Professionals
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Abstract
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Verfügbarkeit
Themen
Sprachen
Englisch
Verlag
Springer
ISBN
3319919598, 9783319919591, 331991958X, 9783319919584
Seiten
223
DOI
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