In: Palgrave Studies of Internationalization in Emerging Markets
In: Springer eBook Collection
In: Springer eBooks
In: Business and Management
1. International Business and Emerging Economy Firms: Present Characteristics and Future Trends; Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo and Tiina Leposky -- Part I. Universal Issues Concerning Emerging Economy Firms -- 2. Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Review; Sina Mortazavi, Igor Laine, Anne Quarshie, Juha Väätänen, and Suraksha Gupta -- 3. The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation; Päivi Aaltonen, Lasse Torkkeli and Maija Worek -- 4. Value Co-creation in Multinational Enterprises' Services Marketing at the Bottom-of-the-Pyramid Markets; Tiina Leposky, Ahmad Arslan and Desislava Dikova -- 5. An Ethical Perspective on Corporate Leadership in Emerging Economy Contexts: Setting the Scene for Future Research; Li Thuy Dao,- Part II. Specifics of Chinese Firms and Chinese Context -- 6. The Power of Prestige: Investigating Employees' Commitment in Companies Acquired by Chinese Multinational Enterprises in Germany; Katrin Held -- 7. A Combinative Perspective on Technology Adoption: A Case Analysis of Blockchain Technology Adoption in the Chinese Financial Industry; Ziwei Zhao, Daojuan Wang and Xianhua Wei -- 8. Examining the Importance of Social Media and Other Emerging ICTs in Far Distance Internationalization: The Case of a Western Exporter Entering China; Øystein Moen, Alex Rialp and Josep Rialp
In: Palgrave studies of internationalization in emerging markets
In: Palgrave Studies of Internationalization in Emerging Markets Ser.
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