Travel and Tourism: Proceedings of the Tourism Outlook Conferences
Intro -- Preface -- References -- Contents -- Tourism Economics -- The Role of Supply Chain Management and Standard Costing Techniques in Performance Evaluations of Hotel Businesses -- Introduction -- Why Is Performance Assessment Important? -- What Is the Main Purpose of Performance Assessment? -- The Relationship Between Costing and Performance Evaluation -- Standard Costing and Budgeting -- What Is the Importance of Supply Chain Management? -- Methodology -- Results -- Performance Measurement and Variance Analysis for Hotel General -- Electricity Consumption Performance Measurement -- Electrical Cost Performance Measurement -- Variance Analysis -- Variance Analysis and Performance Measurement for a Hotel Department -- Conclusion -- References -- Employee Perceptions of the Economic, Social, and Environmental Effects of the Kuşadasi International Golf Resort -- Introduction -- Kuşadası International Golf Resort -- Purpose of the Study -- Methodology -- Model of the Study -- Sample Population -- Data Gathering Tools and Process -- Findings -- Conclusions -- References -- Experiential Marketing as a Moderating Effect on Exhibitor Performance at International Tourism Trade Shows -- Introduction -- Background to the Study -- The Study Framework -- The Theoretical Framework -- Literature Review -- Research Methods -- Data Analysis -- Cronbach Alpha -- The Findings -- Conclusions -- References -- Research on the Determination of Preferences for Showrooming and Webrooming Behaviors in Vacation Purchase -- Introduction -- Literature -- Method -- Population and Sample -- Data Collection Tool -- Research Questions -- Data Analysis -- Results -- Conclusion and Suggestions -- References -- Innovation Through Business Models: The Case of the Airline Industry -- Introduction -- Busıness Model Concept and Its Components -- Business Models for Airlines.