Buch(elektronisch)2013

Analyzing Genres in Political Communication: Theory and practice

In: Discourse Approaches to Politics, Society and Culture v.50

Cap, Piotr; Okulska, Urszula

init.form.title.accessOptions

Verfügbarkeit an Ihrem Standort wird überprüft

Dieses Buch ist auch in Ihrer Bibliothek verfügbar:

Abstract

The present chapter takes under scrutiny political blogs with a view to establishing their generic profile, both in terms of structure and functions. This relatively new genre in political communication is discussed in the context of "mediatization", a meta-process transforming the relationship between media, society and politics through creating a common spatiotemporal, cognitive and axiological sphere of shared experience, and supplementing the social activities which previously took place only face-to-face with virtual interaction. The study demonstrates that what makes this process possible is the mechanism of "proximization", allowing for the reduction of the temporal, spatial, axiological, cognitive and emotional distance between the blogger and his or her audience, and thus for the mediation of experience and the creation of a virtual community around the "networked public sphere." On the theoretical level, the chapter offers a new integrated approach towards the discourse of the political blogosphere, combining pragmatic and cognitive linguistic perspectives with insights from social semiotics and media studies. Quantitative (e.g. keyword analysis, concordance analysis, semantic vectors) and qualitative methods are used to explore "proximization dynamics" in political blogs written by active party politicians: the corpus of Polish- and English-language data comprises the two most prominent political blogs in each country along with their readers' comments from the left and right ends of the political spectrum.

Verfügbarkeit

Weitere Versionen:

Buch(elektronisch)#12013

Analyzing genres in political communication: theory and practice

In: Discourse approaches to politics, society and culture volume 50

Cap, Piotr; Okulska, Urszula

"Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, "political genres" reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today's forms of political communication."--Publisher information

init.form.title.accessOptions