Everything originated from milk: case study of Nestle
The birth of nestlé, a global corporation -- Nestlé's global management system -- Nestlé's basic strategy: what is behind the M&A? -- Nestlé's global R&D management -- Nestlé's business ethics & CSR -- Nestlé-style human resource management -- The nation called Switzerland: background behind the birth of multinational companies -- Learning from Nestlé: directions for Japanese companies -- Appendix: characteristics of service industry & Japanese service industries in Asia.