Innovations and social media analytics in a digital society

Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. Social Media Innovations in Digital Society -- 2. Social Media Analytics and Innovation in a Digital Society: A Literature Review -- 3. Social Learning Analytics in Education: A Literature Review -- 4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000-2020 Period -- 5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study -- 6. Social Analytics and Information Technology -- 7. Personal Brand Management using Conceptual Assessment Model -- 8. Social Media Analytics in Digital Marketing -- 9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal -- 10. The Impact of the Pandemic on a Five-star Hotel's Digital Revival -- 11. Social Networks Mediated by the Internet and Health Care -- 12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry -- 13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation -- 14. Understanding the Impact of TikTok: A Study of TikTok's Strategy and Its Impact on Users' Lives -- Index.