Buch(elektronisch)2022

Innovations and social media analytics in a digital society

Sousa, Maria José; Marques, Célio Gonçalo

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Abstract

Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. Social Media Innovations in Digital Society -- 2. Social Media Analytics and Innovation in a Digital Society: A Literature Review -- 3. Social Learning Analytics in Education: A Literature Review -- 4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000-2020 Period -- 5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study -- 6. Social Analytics and Information Technology -- 7. Personal Brand Management using Conceptual Assessment Model -- 8. Social Media Analytics in Digital Marketing -- 9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal -- 10. The Impact of the Pandemic on a Five-star Hotel's Digital Revival -- 11. Social Networks Mediated by the Internet and Health Care -- 12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry -- 13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation -- 14. Understanding the Impact of TikTok: A Study of TikTok's Strategy and Its Impact on Users' Lives -- Index.

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Innovations and social media analytics in a digital society

Sousa, Maria José; Marques, Célio Gonçalo

"The recent trends of digitalization of society is transforming the all the sectors of activity, namely, healthcare, education, tourism, Information technology, and others. Social media analytics are tools that can be used to measure the innovations and the relation with the companies with the citizens. This book focuses on state-of-the-art of social media analytics, and advanced innovation policies in the digitalization of the society. Nowadays, the number of applications that can be used to create and analyze social media analytics generates large amounts of data often called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens"--

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