Buch(elektronisch)2012

Development and Management of Visitor Attractions

In: EBL-Schweitzer

Swarbrooke, John; Page, Stephen J. J.

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Abstract

The Development and Management of Visitor Attractions; Copyright; Contents; Preface to the first edition; Preface to the second edition; Acknowledgements; List of figures; List of tables; Part One The Context; CHAPTER 1 Introduction; CHAPTER 2 The role of visitor attractions in tourism; CHAPTER 3 The visitor attraction product; CHAPTER 4 The visitor attraction market; CHAPTER 5 The business environment and visitor attractions; Part Two The Development of Visitor Attractions; CHAPTER 6 The development process and the role of feasibility studies. - CHAPTER 7 Factors influencing the success of visitor attractionsCHAPTER 8 Financing visitor attraction projects; CHAPTER 9 Designing visitor attractions; CHAPTER 10 Project management; Part Three The Management of Visitor Attractions; CHAPTER 11 The role of the manager and management styles; CHAPTER 12 The marketing concept; CHAPTER 13 Strategic marketing planning; CHAPTER 14 The implementation of marketing strategies; CHAPTER 15 Human resource management; CHAPTER 16 Financial management; CHAPTER 17 Operations management; CHAPTER 18 Ethical challenges in attraction management. - CHAPTER 19 Managing qualityCHAPTER 20 Managing change and planning for the future; Part Four Case Studies; Case 1 Lessons from the Millennium Dome, London; Case 2 The Millennium Commission and attraction projects in the UK; Case 3 Relationship marketing: the RAF Museum, Hendon, UK; Case 4 Industrial tourism: 'The Potteries', UK; Case 5 Parcs d'attractions in France; Case 6 Visitor attractions in Paris; Case 7 Parc du Futuroscope, France; Case 8 The clubs of Ibiza; Case 9 The product life cycle and Legoland, Denmark; Case 10 Mine attractions in Norway; Case 11 Bay Street complex, Malta

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The development and management of visitor attractions

Swarbrooke, John

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The development and management of visitor attractions

Swarbrooke, John

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Buch(elektronisch)#32002

The development and management of visitor attractions

Swarbrooke, John

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries. Completely revised and updated 'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions. New, international case studies

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