Development and Management of Visitor Attractions
In: EBL-Schweitzer
The Development and Management of Visitor Attractions; Copyright; Contents; Preface to the first edition; Preface to the second edition; Acknowledgements; List of figures; List of tables; Part One The Context; CHAPTER 1 Introduction; CHAPTER 2 The role of visitor attractions in tourism; CHAPTER 3 The visitor attraction product; CHAPTER 4 The visitor attraction market; CHAPTER 5 The business environment and visitor attractions; Part Two The Development of Visitor Attractions; CHAPTER 6 The development process and the role of feasibility studies. - CHAPTER 7 Factors influencing the success of visitor attractionsCHAPTER 8 Financing visitor attraction projects; CHAPTER 9 Designing visitor attractions; CHAPTER 10 Project management; Part Three The Management of Visitor Attractions; CHAPTER 11 The role of the manager and management styles; CHAPTER 12 The marketing concept; CHAPTER 13 Strategic marketing planning; CHAPTER 14 The implementation of marketing strategies; CHAPTER 15 Human resource management; CHAPTER 16 Financial management; CHAPTER 17 Operations management; CHAPTER 18 Ethical challenges in attraction management. - CHAPTER 19 Managing qualityCHAPTER 20 Managing change and planning for the future; Part Four Case Studies; Case 1 Lessons from the Millennium Dome, London; Case 2 The Millennium Commission and attraction projects in the UK; Case 3 Relationship marketing: the RAF Museum, Hendon, UK; Case 4 Industrial tourism: 'The Potteries', UK; Case 5 Parcs d'attractions in France; Case 6 Visitor attractions in Paris; Case 7 Parc du Futuroscope, France; Case 8 The clubs of Ibiza; Case 9 The product life cycle and Legoland, Denmark; Case 10 Mine attractions in Norway; Case 11 Bay Street complex, Malta