Western European perspectives on the development of public relations: other voices

Introduction-- Tom Watson 1. Austria-- Astrid Spatzier 2. France-- Bruno Chaudet, Valerie Carayol and Alex Frame 3. Finland-- Elina Melgin 4. Germany-- Gunter Bentele 5. Greece-- Anastasios Theofilou 6. Italy-- Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland-- Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia-- Larsake Larsson, Tor Bang, and Finn Frandsen 9. Spain-- Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom-- Jacquie L'Etang

"The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic worldwide view of the history of public relations freed from those influences. The series features six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches"--Back cover