Corporate entrepreneurship
Abstract
Introduction -- Corporate entrepreneurship in practice : an overview -- Corporate entrepreneurship in the literature : an overview -- Corporate entrepreneurship at l'Oréal : an integrative case study -- Corporate entrepreneurship : a specific process? -- Team dynamics and management in corporate entrepreneurship -- Implementing corporate entrepreneurship : the key enablers -- Implementing corporate entrepreneurship : corporate entrepreneurship devices -- Implementing corporate entrepreneurship : the underlying design principles -- Conclusion -- Appendix 1: our corporate entrepreneurship case base -- References
Verfügbarkeit
Themen
Sprachen
Englisch
Verlag
Routledge
ISBN
9781138813670, 9781138813687, 9781315747989
Seiten
xi, 167 Seiten
Edition
First published
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