Winning the Presidency 2012

Not an ordinary election : the presidential race of 2016 / William J. Crotty -- The conventional versus the unconventional : presidential nominations in 2016 / Barbara Norrander -- The presidential election : a troubled democracy / Gerald M. Pomper -- Explaining the vote / Charles L. Prysby -- The races for Congress in 2016 : a tale of two elections / Paul S. Herrnson and Raymond J. La Raja -- Women and the 2016 presidential election : unrealistic expectations of cohesiveness / Susan A. MacManus -- Navigating through turbulence and troublesome times : Latinos, election 2016, partisan politics, and salient public policies / John A. Garcia -- The election in perspective / John Kenneth White.

1. The Obama reelection campaign / William J. Crotty -- 2. Presidential nominations in a polarized party system : the Republican primaries of 2012 / Arthur C. Paulson -- 3. The presidential election : voting for parties and principles / Gerald M. Pomper -- 4. Hot-button issues in the presidential campaign : 47 percent yes, guns no? / Robert J. Spitzer -- 5. A transformational political campaign : marketing and candidate messaging in the 2012 election / Wayne P. Steger -- 6. "Are we halfway there yet?" : new technology and the 2012 election -- 7. Coalition-building and ideology in 2012 and beyond / Hans Noel -- 8. Explaining the presidential vote / Charles L. Prysby -- 9. Race and the 2012 presidential election : the declining significance of the white majority and the future of American party politics / Shayla C. Nunnally -- 10. The gender gap and the election of 2012 / Richard L. Fox -- 11. Financing the 2012 presidential election in a post-Citizens United world / Andrew J. Dowdle, Randall E. Adkins, Karen Sebold, Patrick A. Stewart -- 12. The election in perspective / John Kenneth White.