Coverage Bias in European Telephone Surveys: Developments of Landline and Mobile Phone Coverage across Countries and over Time

In: Survey methods: insights from the field

Abstract

With the decrease of landline phones in the last decade, telephone survey methodologists face a new challenge to overcome coverage bias. In this study we investigate coverage error for telephone surveys in Europe over time and compare two situations: classical surveys that rely on landline only with surveys that also include mobile phones. We analyzed Eurobarometer data, which are collected by means of face-to-face interviews and contain information on ownership of landline and mobile phones. We show that for the period 2000-2009, time has a significant effect on both mobile phone penetration and coverage bias. In addition, the countries' development significantly affects the pace of these changes.