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This book is compiled based on the research methodology and technical approach applied in the Blue Book of Corporate Social Responsibility. It consists of five parts: Summary, index, Industry, Case Studies, and Appendices. The index evaluates Chinese enterprises annually on their performance in CSR management and the level of information disclosure by assessing four different aspects: responsibility management, economic responsibilities, social responsibilities and environmental responsibilities. Moreover, it identifies and analyzes phase-specific characteristics of CSR development in China in the hope of providing references for further studies on Chinese CSR.

The objective of this paper is to examine how corporate social responsibility (CSR) practices of foreign multinational enterprises in China contribute to China's national priorities, by discussing the relationships between CSR and the building of a 'harmonious society' in China. This paper is based on personal reflections, extensive literature review, and 8 years of experiential field work in China by the author. Many CSR programs are found to superficially complement China's harmonious society policy. Only four exemplars out of 20 multinational enterprises surveyed are committed to fostering green growth, improving livelihood, developing outwardly into the west, and promoting a general integration of Chinese business into global markets through social innovations and collaborative projects. The paper posits that it is possible to use CSR as a change agent in China when enlightened public concerns are brought back to business operations through the involvement of non-government organizations, local government, and local citizens and a greater degree of transparency of information. [Copyright John Wiley and Sons, Ltd.]

Die Studie beschäftigt sich mit einer immer wichtiger werdenden Form der Kommunikation - der Kommunikation der Corporate Social Responsibility (CSR) über Social Media, wobei insbesondere die Chancen und Herausforderungen für klein- und mittelständische Unternehmen (KMU) der Agrar- und Ernährungswirtschaft identifiziert werden. Hierzu wird ein qualitatives Forschungsdesign eingesetzt, um zu einer zuverlässigen, aussagekräftigen, vertiefenden Einschätzung der Anforderungen und Potenziale der CSR-Kommunikation über Social Media zu gelangen. Der Inhalt CSR in der Agrar- und Ernährungswirtschaft Social-Media-Anwendungen und -Plattformen Einflussfaktoren für KMU Die Zielgruppen Studierende und Lehrende der Agrar- und Ernährungswirtschaft sowie der Kommunikationswissenschaften Berater in kleinen und mittleren Unternehmen, Fachkräfte im Bereich Kommunikation und Marketing Die Autoren Elisabeth Pollhammer ist im Corporate Business Development in einem Agrarunternehmen tätig und beschäftigt sich mit strategischem Management & Unternehmensführung. Oliver Meixner ist als Ao.Univ.Prof. am Institut für Marketing & Innovation, Universität für Bodenkultur Wien, tätig. Einen seiner Forschungsschwerpunkte stellt der Einsatz der Social Media in der Agrar- und Ernährungswirtschaft dar

Over the last few decades, emerging markets have increased their share in world GDP and have come to play a prominent and growing role in global business. Their period of impressive growth was triggered by major global advances such as economic liberalization and governance reforms and deregulation. As governments and policy makers have permitted global competition from the more advanced, developed world, the prospect of millions of consumers in developing countries not only encourages locals to start businesses, but also appeals to multinational enterprises overseas. The growing presence of emerging markets on the world stage has not been left unnoticed and many investors have contributed significant amounts of capital with the hope of receiving major financial gains. In this context, emerging markets are particularly facing sustainability challenges due to their fast growing pace and fuzzy or inexistent sustainability regulations. Corporate Social Responsibility in Emerging Economies represents a realistic critical overview of the state of affairs of CSR in the context of an emerging economy. It is an accessible and comprehensive diagnostic point of reference for the academic world as well as for policy makers. The topic of CSR is highly relevant for the business world and a challenging subject for the theory and literature. This is a unique book that offers new empirical insights for policy makers and scholars of the fields of CSR, Business Ethics, Organizational Studies and related disciplines.

Chapter 1. (Re-)Constructing Measurement of University Social Responsibility -- Chapter 2. The IFCU USR Framework: a case of "intelligent" co-creation at the international level -- Chapter 3. Evaluating university social contribution: Insights and concepts from Chinese higher education -- Chapter 4. The systemic development of sustainability management at a middle-sized university. A case study from a worldviews perspective -- Chapter 5. Facing Gaia – A storytelling framework for teaching sustainability in master programs for practicing managers -- Chapter 6. Teachers' perspectives on service learning – why and how higher education teachers apply the service-learning approach to promote the engagement of universities with the community.

PurposeThe purpose of this paper is to explain people's divergent perceptions of companies' corporate social responsibility (CSR) activities in order to help organizations strategically manage their global responsibilities.Design/methodology/approachCombining institutional theory and role‐theory, the authors examine how people's expectations for the role of business (RoB) in society define the standard by which corporate activities are judged. Where conformity to institutional models confers "legitimacy" and compliance to social scripts constitutes "appropriate" behavior, the authors contend that congruence with RoB expectations is what defines corporate responsibility. This research utilized a quasi‐experimental method to explore the effects of stakeholder status and individuals' RoB expectations on their assessments of CSR activities.FindingsSignificant differences were found between stakeholder groups on all but one of the CSR activities scales. Of substantially more impact, subjects' RoB expectations were found to significantly shape their assessment on all CSR activities scales. A factor analysis of the RoB items identified five dimensions to the role business plays in society, which together define a holistic model for global responsibility.Research limitations/implicationsSubjects were recruited by convenience and randomly assigned to the four experimental conditions, so they are not representative of the general population. Future research would benefit from cross‐cultural, longitudinal and qualitative explorations into people's RoB expectations.Practical implicationsThe five RoB components provide managers with a tool to strategically manage a multi‐dimensional portfolio of corporate CSR activities.Originality/valueThis research applies role‐theory concepts to the study of CSR, thereby introducing some emergent, situational, negotiated and idiosyncratic dynamics to our understanding of global responsibility.

The article deals with analysis of peculiarities and factors of corporate social responsibility (CSR) implementation in Ukraine by means of following the agenda of most valuable events concerning CSR within business sphere in the post-soviet market development period. Concept of business social responsibility in its core reflects social, historical and socio-cultural requests for social partnership between state, society and business achievement. The problem is still in the slow but advancing movement for choose and acceptance of certain CSR pattern, revealing a need of proper comparable analyses of CSR development in different countries concerning different socio-cultural and historical contexts as local temporal conditions in the period of market relations establishing in Ukraine. Mainly the necessity of studying and using the valuable international experience of economic modernization with accent on social responsibility together with enlarging the theoretical and methodological resources of CSR is becoming as trigger in elaboration its implementation mechanisms in Ukraine. Research attempt to follow the causes and barriers on the way of realization this function and certain mechanisms for social responsible business formation are presented in the paper.The sociological approach has been applied for research the taken practices of CSR in Ukraine presented the outcome of the qualitative research starting from 'bottom-up' impulse for the CSR development in Ukraine opposite to used 'up-bottom' CSR vector in other post-soviet countries (Russia, Belarus, Kazakhstan). Valuable research result was also workability of ethics component as culturally immanent regarding the motives by Ukrainian businessmen articulation, which gave ground to resume of prevailing the nongovernment initiative in CSR acceptance opposite to another post-soviet countries with prevalent etatism vector.

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â⁹socialâ on responsibility and its feasibility, measurability and success in a boundary-less world.