Suchergebnisse

Connecting Online -- How Social Media Got Started -- Social Media Today -- Good or Bad? -- Staying Safe -- Talk to an Adult -- Staying Private -- Spotting Scams and Fake News -- Taking a Stand -- Glossary -- For More Information (Includes books and websites) -- Index.

Is social media in a period of change? David Beer considers whether trends towards repetition and uniformity are prefiguring a new standard for the way in which social media intersects with academic life. Might we be moving into a different period for social media? A period defined by a growing sense of disenchantment. A slipping … Continued

Provides those interested in social media with necessary insight into potential careers, and provides instruction on what job seekers can expect in terms of training, advancement, earnings, job prospects, working conditions, relevant associations, and more.

Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i.e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing

This commentary explores how, despite the best efforts of social change groups, governments and marketing communications professionals, having people change their minds remains difficult. The author explores how social media served as a means for the "Arab Spring" movements in Egypt and Tunisia to communicate with Western media, thus raising the profile of the movement and keeping it top of the public, media and policy agendas. The author puts forward the idea that professional communicators should use hope instead of fear when marketing an idea. ©Journal of Professional Communication, all rights reserved.

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Then and now : a closer look at social media -- Getting off track : the impact of weaponized social media -- Online danger zone : how social media is weaponized by teens -- Information warfare : how social media is being weaponized by governments, politicians, and businesses -- Staying safe : what you need to know about weaponized social media -- Tools of the trade : how social media can become a positive weapon -- Chapter notes -- For further reading -- Glossary -- Index

Provides those interested in social media with necessary insight into potential careers, and provides instruction on what job seekers can expect in terms of training, advancement, earnings, job prospects, working conditions, relevant associations, and more

Part 1 Theoretical Foundations of New Media's Public Opinions -- An Introduction to New Media -- New Media Public Opinion Becomes Mainstream Social Opinion -- Theoretical Models for Studying New Media Public Opinion -- Part 2 Study of the Main Body of New Media Public Opinion-Users -- Study of the Characteristics of New Media Users -- Part 3 Study of the Objects of New Media Public Opinion-Platforms -- Network Forums -- Blog and Microblogging -- Mobile Phone Media and Its Public Opinion Management -- Part 4 Hot Topics of Studies of New Media's Public Opinions -- Studies of New Media's Rumors -- New Media's Public Opinions of the Mass Incident -- Part 5 Empirical Studies -- Empirical Studies on New Media Public Opinions -- Part 6 Countermeasures and Prospects -- Countermeasures Against New Media Public Opinions -- Future Prospects of New Media Public Opinions

Protecting the freedom of speech has been at the forefront of every American discussion since the Constitution was first penned. Protection of our first amendment is a prerequisite for freedom, and served as a measure of Democracy even before the inception of the United States of America; but how far can the freedom of speech go? The judicial system has answered many of those concerns through precedent. Cases allow us to continually revise precedents and laws to fairly judge libel across all mediums. Social media and the internet have perplexed lawmakers who must adapt and redefine libel, defamation, or slander to ensure the protection of a human being's character. To understand the modern world of libel, one must understand its past to continue advancements.

Social-Media-Content professionell zu managen, ist für Journalisten, PR-, Medien- und Marketingspezialisten eine neue Schlüsselqualifikation. Dieses Buch zeigt, wie Content zielgruppengerecht generiert und eingesetzt wird. Es erklärt, wie Sie Social-Media- Content-Kampagnen planen und umsetzen können und dass die Qualität des Contents letztlich über den Erfolg entscheidet. Fallanalysen, über 50 Unternehmensbeispiele sowie 130 Farb- und S/W-Abbildungen machen das Buch zu einem nützlichen Begleiter für Studierende und alle, die beruflich Social-Media-Content erstellen.