Suchergebnisse

The success factors of any company depend on understanding the market environment, which in turn is subdivided into external and internal factors that affect the process of marketing products and services (Bahua, 2020). In this research, the market in northern Iraq (Kurdistan region of Iraq), where Islamic culture prevails, has been addressed. The behavior of consumers in the Kurdish (Islamic) society is affected by the ideas, values and norms that prevail in the society and which are essentially centered around the Islamic religion, which in turn affects the consumer's behavior and decisions. When developing marketing plans and strategies by companies operating in northern Iraq, many factors that may pose a serious threat to the company's success process must be taken into consideration. These factors may be economic, demographic, technological, social, political or cultural. In this study, the focus was on social and cultural factors, and the researcher took upon himself the analysis of the religious factor and its effects on consumer decisions. Through this research, fifteen samples were taken from people with experience in the field of marketing in northern Iraq. The samples were of both sexes with experience from three months to nine years. Then the data was analyzed using MAXQDA. Eighteen primary and seventeen secondary codes were obtained. The codes were analyzed to obtain twelve patterns. These patterns helped the researcher obtain the desired results, which answered the research questions.

The success factors of any company depend on understanding the market environment, which in turn is subdivided into external and internal factors that affect the process of marketing products and services (Bahua, 2020). In this research, the market in northern Iraq (Kurdistan region of Iraq), where Islamic culture prevails, has been addressed. The behavior of consumers in the Kurdish (Islamic) society is affected by the ideas, values and norms that prevail in the society and which are essentially centered around the Islamic religion, which in turn affects the consumer's behavior and decisions. When developing marketing plans and strategies by companies operating in northern Iraq, many factors that may pose a serious threat to the company's success process must be taken into consideration. These factors may be economic, demographic, technological, social, political or cultural. In this study, the focus was on social and cultural factors, and the researcher took upon himself the analysis of the religious factor and its effects on consumer decisions. Through this research, fifteen samples were taken from people with experience in the field of marketing in northern Iraq. The samples were of both sexes with experience from three months to nine years. Then the data was analyzed using MAXQDA. Eighteen primary and seventeen secondary codes were obtained. The codes were analyzed to obtain twelve patterns. These patterns helped the researcher obtain the desired results, which answered the research questions.

Feminist scholars have documented with reference to multiple empirical contexts that feminist claims within nationalist movements are often side‐lined, constructed as 'inauthentic' and frequently discredited for imitating supposedly western notions of gender‐based equality. Despite these historical precedents, some feminist scholars have pointed to the positive aspects of nationalist movements, which frequently open up spaces for gender‐based claims. Our research is based on the recognition that we cannot discuss and evaluate the fraught relationship in the abstract but that we need to look at the specific historical and empirical contexts and articulations of nationalism and feminism. The specific case study we draw from is the relationship between the Kurdish women's movement and the wider Kurdish political movement in Turkey. We are exploring the ways that the Kurdish movement in Turkey has politicised Kurdish women's rights activists and examine how Kurdish women activists have reacted to patriarchal tendencies within the Kurdish movement.