Direct to Consumer using Livestream as an Innovative Marketing Medium during COVID-19
In: International Journal of Applied Engineering and Management Letters (IJAEML), 6(1), 77-86. (2022). ISSN: 2581-7000.
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In: International Journal of Applied Engineering and Management Letters (IJAEML), 6(1), 77-86. (2022). ISSN: 2581-7000.
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In: University of Miami Business School Research Paper No. 4365103
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In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 65, Heft 4, S. 505-524
ISSN: 1550-6878
In: Asiascape: Digital Asia, Band 8, Heft 1-2, S. 43-69
ISSN: 2214-2312
Abstract
This article investigates Chinese social eating livestreams (chibo) in the context of China's 2020 campaign against food waste. It argues that the subgenre 'big stomach kings', a target of the campaign, evinces the moral implications of Chinese affluence, of which food waste is exemplary. The emerging affluence in China has normalized conspicuous, wasteful consumption and given rise to a local form of flaunting wealth called 'xuanfu'. Chinese social media are inundated with xuanfu images, a symptom of the necessary psychosocial adaptation to affluence. Isolating the 'big stomach kings' livestreams from the social context of xuanfu, the anti-waste campaign glosses over the underlying social issue of the vast wealth gap between the affluent and the poor. To expose the ethical controversy of these livestreams, the article also analyzes their gender politics by parsing the mystifying image of female 'big stomach kings', whose slim bodies are in stark contrast to their enormous appetites.
In: Disaster prevention and management: an international journal, Band 32, Heft 3, S. 400-417
ISSN: 1758-6100
PurposeThis conversation presents the reflections from four inspirational early career disaster scholars on the opportunities and challenges associated with post-disaster research and disaster studies in general.Design/methodology/approachThis paper is based on the conversations that took place on Disasters: Deconstructed Podcast livestream on the 15th September 2021.FindingsThe prominent themes in this conversation include representation, power imbalances and research extractivism and reciprocity.Originality/valueThe conversation contributes to the ongoing discussions around how research is conducted immediately following disasters.
In: Disaster prevention and management: an international journal, Band 32, Heft 3, S. 432-442
ISSN: 1758-6100
PurposeThis conversation focuses on the reproduction of vulnerability incarceration and homelessness and presents the reflections of scholars, writers, activists and practitioners.Design/methodology/approachThis paper is based on the conversations that took place on Disasters: Deconstructed Podcast livestream on the 31st of March 2022.FindingsThe prominent themes in this conversation include homelessness, incarceration, stigma and marginalisation.Originality/valueThe conversation contributes to the ongoing discussions around the reproduction of vulnerability and the importance of understanding its root causes of disaster scholarship, practice and activism.
In: Communiquer: revue de communication sociale et publique, Heft 35, S. 81-99
ISSN: 2368-9587
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 68, Heft 1, S. 43-63
ISSN: 1550-6878
From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice—and subsequent business opportunities—to the digitally underserved. The Chinese app Kuaishou isn't just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected. Kuaishou's founders' approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year—and this book tells the entire fascinating story in the age of livestreaming. The Age of Livestreaming describes the leadership vision of Kuaishou's founders—to enhance every person's unique sense of happiness—and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today.
Blog: Lage der Nation - der Politik-Podcast aus Berlin
Sponsoren: readly.com/lage (Kostenloser Probemonat), korodrogerie.de (5% Rabatt mit Code: LAGEKORO) und Engelbert Strauss (Livestream 26.-28.3.2021).
In: kma: das Gesundheitswirtschaftsmagazin, Band 20, Heft 3, S. 42-43
ISSN: 2197-621X
Patientenkolloquien sind en vogue und kommen gut an. Allerdings bedeuten sie viel Arbeit für Referenten und Unternehmenskommunikation. Deshalb ist es sinnvoll, ihre Möglichkeiten voll auszuschöpfen – durch multimediale Vor- und Nachbereitung. Von der Anzeige bis zum Livestream.
Blog: netzpolitik.org
Das CCH wird bald wieder zum CCC. – CC-BY-SA 4.0 Hinnerk RümenapfDie Jahresendveranstaltung des CCC findet wieder physisch statt. Aber auch wer nicht analog dabei ist, kann im Livestream zuschauen. Ein Überblick, wo ihr uns auf der Bühne zu sehen bekommt - mit Gesundheitsdigitalisierung, Online-Werbeindustrie, digitaler Migrationskontrolle und vielem mehr.