Suchergebnisse

The increase of computer-mediated communication use and the aging population has led to a renewed interest in online communities and social networks for active aging and social support in daily living. However, a systematic understanding of the design recommendations in Senior Online Communities is still lacking in scientific documentation. The aim of this paper is to identify the design recommendations used in online communities that support active aging. In addition, this paper highlights some of the benefits of using online communities by older adults. Twenty-three papers published between January 2015 and May 2020 in English-language, peer-reviewed publications, met inclusion criteria. The review presents a set of recommendations for designing online communities to enhance older adults' social interactions. A process that aims for "engagement" is suggested to strategically guide the design of Senior Online Communities: Interacting – Sense of Belonging (Role-playing, Storytelling, and Legacy) – Engaging. ; This work was supported by the research project SEDUCE 2.0 - Use of Communication and Information in the miOne online community by senior citizens, which includes the SERIOUSGIGGLE project and the game JUMP. The SEDUCE 2.0 project is funded by FCT – Fundação para a Ciência e a Tecnologia, I.P., COMPETE 2020, Portugal 2020 and European Union, under the European Regional Development Fund, POCI-01-0145-FEDER-031696 SEDUCE 2.0. ; published

"Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization"--

Social network researchers have claimed that relations offline affect relations online; however, it is unclear which characteristics of online interaction are affected by the existence of offline relations. This article examines whether a mixture of virtual and real-life interaction—in contrast to purely virtual interaction—among some members of knowledge-sharing online communities reduces the prevalence of problems that the whole community faces. Typical problems of sociability that increase risk of failure in knowledge sharing include a lack of trust between members, free rider behavior, and a lack of stable membership. This analysis uses survey data from 26 online communities that are part of a virtual organization that hosts communities for teachers. The findings provide evidence for the existence of more trust and less free riding in mixed communities but not for greater membership stability. Results contribute to knowledge of how offline networks influence online relations; namely, offline networks reduce problems of sociability, thereby facilitating online knowledge sharing. Moreover, the results modify earlier claims about the integration of online communication with offline interaction by showing that complete integration is unnecessary.

Purpose
– The purpose of this paper is to explore whether brand community characteristics (perceived personalization and familiarity among members) affect brand community engagement through customer-to-customer (C2C) interaction.


Design/methodology/approach
– A survey questionnaire was distributed to members of online brand communities to test the research hypotheses.


Findings
– The findings showed that the relationships among the brand community constructs are significant. C2C interaction mediates the relations between the characteristic variables and brand community engagement. Furthermore, the findings revealed that brand community trust moderates the effects of perceived personalization on the quality of C2C interaction and on brand community engagement. It also moderates the relations between perceived familiarity among community members and each of brand community engagement and the quality of C2C interaction.


Practical implications
– Marketers should utilize a brand community's C2C interaction for its marketing strategies. Moreover, managing brand communities by focussing on perceived personalized service and the familiarity of members can also ultimately increase community engagement by enhancing the quality of C2C communication.


Originality/value
– This study argues that firms need to manage online brand communities intuitively in order to increase members' community engagement. To do so, they need to allocate spaces in which C2C communication can actively occur within brand communities, for example, in a discussion forum.

The article is devoted to pressing issues related to the educational, cultural and enlightening functions of the virtual network communities of the Kola Sami. The results of an empirical study are presented, the purpose of which is a quantitative and qualitative characteristic of the scientific, educational, cultural and educational content of the Sami network resources. The study showed that the educational potential of online communities targeting Sami users is significantly inferior to the capabilities of resources created for a wider audience. Cultural and educational content is most diverse in communities created on the individual initiative of cyber activists. Most Sámi virtual communities are not well developed in terms of user interaction technologies. The factors of interacting destructive processes in online and offline spaces that impede the activities of communities are identified.

The aim of the paper is to demonstrate that cyber-ethnography is the most appropriate tool in reaching an understanding of the online community. I argue that cyber-ethnography's reflexive qualities allow the characteristics of the online community to emerge. I demonstrate, through the cyber-ethnographic exploration of two feminist online communities, how the participants define their own perimeters. I suggest that the online community has two main characteristics. Through its convergence with the physical, the online community's existence is apparent, though not unconditionally virtual. Indeed, the online community does not compete with, or supersede physical space, rather a hybrid space emerges that is neither absolutely physical or virtual. Secondly, I depict the participants as having a transitory, unconditional relationship with the online community. That is; they will only participate for short periods when they require use of the resources that the online community has to offer.

Anders als in den bisherigen Bänden der Reihe "Medien in der Wissenschaft" behandelt dieses Buch stärker außer-institutionelle Formen des Einsatzes digitaler Medien - also Online-Communities wie Wikis, Weblogs, Social Software und weitere elektronische Lern-, Arbeits- und Lebensräume. Warum? E-Learning in Schule, Hochschule und Betrieben ist leider vielfach hinter den Erwartungen zurückgeblieben. Darüber hinaus setzt zurzeit mit denOnline-Communities ein zwar langsamer, doch weit reichender Strukturwandel ein. Wie funktionieren Gemeinschaften also, wenn es sie nur online gibt? Der Band liefert viele Beispiele für die Anwendung von Wikis, Weblogs und Social Software: in virtuellen Autoren-Kollektiven, Unternehmen und studentischen Initiativen.