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Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index

This is a multi-disciplinary scientific monograph referring to urban geography, urban regions management, event studies, tourism geography, cultural anthropology and sociology. It covers issues which are typically related to the most popular type of events: festivals. This book studies the origins, history, and the main factors of festival development, as well as the concept of a festival in the context of various scientific disciplines. It presents the existing festival typologies as well as the author's own comprehensive typology. The theoretical part concerns the basic research methods and approaches used in the analysis of these events, as well as their impacts on the urban space in the physical (festival facilities), social (a place where people may pursue their interests, meet with family and friends) and cultural aspect. The economic aspect of festivals (generating jobs and income from tourism, using festivals for city branding, etc.) is also discussed. The book presents practical examples in sub-chapters, references to literature (further reading) and the case study of the influence of festivals on urban space management and urban development, using the example of Łódź - a Polish post-socialist city. It may also be treated as a supplementary course book for students of urban geography, urban regions management, tourism, event management and, to a certain extent, anthropology of culture and sociology.

Responses to Language Varieties -- Editorial page -- Title page -- LCC data -- Table of contents -- Introduction -- References -- Part I. Theoretical Backgrounds -- Does language regard vary? -- 1. Introduction -- 2. The cognitive backgrounds of language regard -- 2.1 Perception -- 2.2 The cycle of production, perception, and regard -- 3. Evidence -- 4. So what? -- 5. Conclusions -- References -- REACT - A constructivist theoretic framework for attitudes -- 1. Introduction -- 2. REACT - Attitudes as evaluation routines in social practices

Sabine ZARCO, Note; Acknowledgments; Contents; I Introduction; II Power Struggles at Every Level: The Complexity of Established-Outsider Figurations; II. 1 Scrutinizing 'the Gift of Grace': The Threat of Rustin's Charisma; II. 2 An Expression of Oppression: The Perception and Reception of Civil Rights Leaders; II. 3 Pervasion of Oppression: Oppression within the Oppressed Group; III Exploring the Networks of Figurations: Options and Limitations for Actions; III. 1 Rustin's Spiritual Roots: Quakerism; III. 2 Rustin's Political Activism: Civil, Labor, and Human Rights.