Business Is Business
In: Diplomatic history, Band 18, Heft 3, S. 419-419
ISSN: 1467-7709
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In: Diplomatic history, Band 18, Heft 3, S. 419-419
ISSN: 1467-7709
In: The journal of business & industrial marketing, Band 8, Heft 1, S. 45-57
ISSN: 2052-1189
Business‐to‐business service marketing has received comparatively
less attention in the academic literature than business‐to‐business
product marketing; much of the service marketing literature discusses
the ways in which services and products are different. Compares service
marketing to product marketing in the industrial sector from the
perspective of customer value creation. Results of a study of managers
in the telecommunications industry provide some insight into criteria
used by customers to evaluate services and products. According to the
results, more similarities than differences exist between service and
product marketing in the industrial sector. Managerial implications of
this finding are presented.
In: Japanese Yearbook on Business History, Band 1, S. 24-46
ISSN: 1884-6181
In: The world today, Band 59, Heft 10, S. 10-13
ISSN: 0043-9134
In: Business history, Band 34, Heft 1, S. 160-182
ISSN: 1743-7938
In: The South African journal of economic history: journal of the Economic History Society of Southern Africa, Band 11, Heft 2, S. 1-20
ISSN: 2159-0850