The article gives a review of the scientific conference 'Culture, Consumption and Economics of Creativity: Philosophical, Sociological and Communicative Aspects' held at the Lithuanian Academy of Sciences. The text represents the course of the conference, the main thoughts of speakers, and some moments of discussion. Main topics analysed by the speakers of the conference were the following: consumption and creative society, consumer culture, creative industries and economics of creativity, social partnership in creative clusters, relationship between politics and culture, dialectics of culture and con-sumption, relationship between culture and economy, contradictions between creativity and economic sustainability; relations between capitalism, rationality and secularization; quarantgressions of frontiers of public and private, culture of consumption under conditions of pandemic coronavirus, the consumption of virtual culture and other.
The article gives a review of the scientific conference 'Culture, Consumption and Economics of Creativity: Philosophical, Sociological and Communicative Aspects' held at the Lithuanian Academy of Sciences. The text represents the course of the conference, the main thoughts of speakers, and some moments of discussion. Main topics analysed by the speakers of the conference were the following: consumption and creative society, consumer culture, creative industries and economics of creativity, social partnership in creative clusters, relationship between politics and culture, dialectics of culture and con-sumption, relationship between culture and economy, contradictions between creativity and economic sustainability; relations between capitalism, rationality and secularization; quarantgressions of frontiers of public and private, culture of consumption under conditions of pandemic coronavirus, the consumption of virtual culture and other.
The article deals with the trends of consumption of Lithuanian poultry meat and the factors that determine them. The poultry sector has an important place among other agricultural sectors. Poultry meat makes up even 28% of the total meat produced in Lithuania. In the structure of meat consumption poultry meat makes up 23%; lately, the consumed amounts have noticeably increased. In Lithuania the demand for poultry meat exceeds the supply. Lately, the self-sufficiency level of poultry meat fluctuated about 80%. As the poultry sector in Lithuania was in short supply, producers and traders could sell products at higher prices than their value. However, the price uptrend reached such a level that meat products became too expensive for consumers and they bought poultry meat only for the reason that it was the cheapest kind of meat. In 2009 the retail prices of poultry meat reached such a level that the consumption of Lithuanian poultry meat on the domestic market started to decline. People more and more often went to Poland for poultry meat where in 2009 it was by 44% cheaper than in Lithuania. Producers, retailers and the government could contribute to the reduction of retail price of Lithuanian poultry meat.
The article deals with the trends of consumption of Lithuanian poultry meat and the factors that determine them. The poultry sector has an important place among other agricultural sectors. Poultry meat makes up even 28% of the total meat produced in Lithuania. In the structure of meat consumption poultry meat makes up 23%; lately, the consumed amounts have noticeably increased. In Lithuania the demand for poultry meat exceeds the supply. Lately, the self-sufficiency level of poultry meat fluctuated about 80%. As the poultry sector in Lithuania was in short supply, producers and traders could sell products at higher prices than their value. However, the price uptrend reached such a level that meat products became too expensive for consumers and they bought poultry meat only for the reason that it was the cheapest kind of meat. In 2009 the retail prices of poultry meat reached such a level that the consumption of Lithuanian poultry meat on the domestic market started to decline. People more and more often went to Poland for poultry meat where in 2009 it was by 44% cheaper than in Lithuania. Producers, retailers and the government could contribute to the reduction of retail price of Lithuanian poultry meat.
The article deals with the trends of consumption of Lithuanian poultry meat and the factors that determine them. The poultry sector has an important place among other agricultural sectors. Poultry meat makes up even 28% of the total meat produced in Lithuania. In the structure of meat consumption poultry meat makes up 23%; lately, the consumed amounts have noticeably increased. In Lithuania the demand for poultry meat exceeds the supply. Lately, the self-sufficiency level of poultry meat fluctuated about 80%. As the poultry sector in Lithuania was in short supply, producers and traders could sell products at higher prices than their value. However, the price uptrend reached such a level that meat products became too expensive for consumers and they bought poultry meat only for the reason that it was the cheapest kind of meat. In 2009 the retail prices of poultry meat reached such a level that the consumption of Lithuanian poultry meat on the domestic market started to decline. People more and more often went to Poland for poultry meat where in 2009 it was by 44% cheaper than in Lithuania. Producers, retailers and the government could contribute to the reduction of retail price of Lithuanian poultry meat.
The article deals with the trends of consumption of Lithuanian poultry meat and the factors that determine them. The poultry sector has an important place among other agricultural sectors. Poultry meat makes up even 28% of the total meat produced in Lithuania. In the structure of meat consumption poultry meat makes up 23%; lately, the consumed amounts have noticeably increased. In Lithuania the demand for poultry meat exceeds the supply. Lately, the self-sufficiency level of poultry meat fluctuated about 80%. As the poultry sector in Lithuania was in short supply, producers and traders could sell products at higher prices than their value. However, the price uptrend reached such a level that meat products became too expensive for consumers and they bought poultry meat only for the reason that it was the cheapest kind of meat. In 2009 the retail prices of poultry meat reached such a level that the consumption of Lithuanian poultry meat on the domestic market started to decline. People more and more often went to Poland for poultry meat where in 2009 it was by 44% cheaper than in Lithuania. Producers, retailers and the government could contribute to the reduction of retail price of Lithuanian poultry meat.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Consumption must be analyzed in macro and micro dimensions. Macro consumption depends on social, demographical, consumerism and supply factors. Consumer consumption are primarily determined on cultural, social ad economical background. The graduation paper consists of three parts with the help of which there is an attempt to draw attention to the importance of cultural, social and economical factors in functional food consumption. The object of investigation was functional meat consumption in Lithuania. The research consist of macro data analysis and consumers' and experts' survey. The consumers' and experts' survey was performed by way of analysis of factors which could affect the consumption of functional meat in Lithuania. 150 consumers (150 women and 45 men) and 5 experts participated in the research. Results of the research showed that functional meat consumption in Lithuania depends on social-cultural, economical and legislation aspects. According to the research results and macro consumption analysis, was structured assumption of the functional meat consumption in Lithuania. The volume of the paper is 57 pages, 15 tables and 19 illustrations have been presented in it.
Consumption must be analyzed in macro and micro dimensions. Macro consumption depends on social, demographical, consumerism and supply factors. Consumer consumption are primarily determined on cultural, social ad economical background. The graduation paper consists of three parts with the help of which there is an attempt to draw attention to the importance of cultural, social and economical factors in functional food consumption. The object of investigation was functional meat consumption in Lithuania. The research consist of macro data analysis and consumers' and experts' survey. The consumers' and experts' survey was performed by way of analysis of factors which could affect the consumption of functional meat in Lithuania. 150 consumers (150 women and 45 men) and 5 experts participated in the research. Results of the research showed that functional meat consumption in Lithuania depends on social-cultural, economical and legislation aspects. According to the research results and macro consumption analysis, was structured assumption of the functional meat consumption in Lithuania. The volume of the paper is 57 pages, 15 tables and 19 illustrations have been presented in it.
This postgraduate studies final work analyses theoretical counterculture concepts and the rise of counterculture. It also reveals the reasons for the rise of counterculture, the evolution of counterculture, and how the counterculture influences society and the political system. The counterculture is described from three directions: radicals-activists counterculture "propagates forms and requires new obligations"; communal utopian counterculture are formed of ascetic hermetic communes supported by unique values; and mystical counterculture, which are "looking for the right thing in themselves, are introverts and seeking deliberately to preserve their original values." These three separate forms of counterculture are not appointed descriptions of counterculture groups; they are predominated forms of counterculture according to their characteristics and tendencies. The second theoretical theme of this postgraduate studies final work is examined through culture connection with trademark and the controlled consumption prism. This final work reveals the meanings of trademark, elements, and functions, where culture is identified as one of the important subjects. Described are modern and postmodern trademark production and destruction aspects in the culture trajectory, and the differences are emphasised between those currents. There is also a great importance attached to the estimation of the styles of the decisions taken by modern consumers in the cultural influential context. This study also analyses consumers' decisions reception and cultural integration, in which the expressive and influential role of culture is revealed in decisions reception and understanding. The two significant sub-themes – culture and trademark with controlled consumption – unite trademarks and controlled consumption aspects analysis in the counterculture and cultural dimensions and the consumers' taken decisions integration model. This model is depicted as a foundation for the practical formation of a model for different societal groups. In these Master's theses, according to analysed theoretical counterculture, the decisions' reception styles and cultural dimensions, there is a model formed of the Kaunas town counterculture trademark and controlled reception. The model formed will help market specialists control counterculture resistance in the market. It will also help to weaken negative influence, to encourage the usage of certain goods, or to choose previously rejected trademarks. These theses offer the use of this model of the Kaunas counterculture trademark and controlled consumption in the absolute theoretical and practical likeness. The work object is to theoretically reveal certain features of trademark and controlled consumption, and to form the model of counterculture trademark and controlled consumption. For this purpose, these problems were formed: 1. To elucidate the reason for counterculture development, evolution, counterculture movements in the social context, and the main dimensions of this phenomenon. 2. To reveal trademark's development tendencies in the cultural context and review modern and postmodern paradigms of trademark production and destruction. 3. To reveal the methodologies of the consumers' decisions reception in the cultural context. 4. To reveal the integration of the methodologies of the culture and consumers' decisions reception. 5. After researching the phenomenon of counterculture influence in Kaunas, there was a model to be made of counterculture trademark and controlled consumption. Key words: counterculture, counterculture of Kaunas, styles of consumers' decisions reception, cultural dimensions, trademark, controlled consumption.
