Suchergebnisse

The master 's thesis analyzes the situation of cultural policy implementation in Mažeikiai district municipality, providing opportunities for improvement. In order to reveal the problems of the research, the aim was to define the theoretical aspects of the implementation of cultural policy and to carry out an empirical research, to present the directions of improvement for the implementation of cultural policy in Mažeikiai district municipality. The implementation of cultural policy is influenced by various factors: political and ideological, organizational, cultural and technological. Cultural policy has been analyzed by various theorists, and a number of studies have been conducted on aspects related to cultural policy, but it has been noted that there is still no goal, a universally accepted implementation of cultural policy that is embedded in the consciousness of different countries and in scientific publications. Therefore, it is relevant to analyze the problems related to the process of formation and implementation of cultural policy, to look for improvement solutions. In addition, the implementation of cultural policy in smaller regions of Lithuania was examined rather narrowly, therefore it was decided to focus on the implementation of cultural policy in the context of a specific geographical area in order to assess and determine the implementation of cultural policy in the case of Mažeikiai district municipality. The analysis of scientific literature and articles, analysis of the content of legal acts and strategic documents is used in the work. The application of these methods reveals theoretical approaches to the implementation of cultural policy. Empirical research uses a qualitative research method, using a semi-structured interview, which helps to obtain comprehensive and detailed information about the subjective characteristics of the phenomenon under study. Content analysis method is used to process research data. Five employees of Mažeikiai district municipality engaged in the development of cultural policy participated in the qualitative research. The research of the interviews emphasizes that the interviewees usually single out these emerging problems for the implementation of Lithuanian cultural policy - funding problems - insufficient funding of the cultural sector, especially low funding for the management of cultural values, inadequately low salaries of cultural workers. Another problem is the imperfection of cultural policy. the overall quality of cultural policy in Mažeikiai district. The quality of cultural services in Mažeikiai district is quite good, but the interviewees point out that continuous staff development is needed, as well as the ability of cultural workers to maintain a high level of urban culture is highly dependent on the decisions of the council on funding for certain arts. Promoting the qualification of cultural workers plays an important role through the organization and financing of conferences, seminars, professional development, and other informants point out that too little attention is paid to professional development of employees.

The master 's thesis analyzes the situation of cultural policy implementation in Mažeikiai district municipality, providing opportunities for improvement. In order to reveal the problems of the research, the aim was to define the theoretical aspects of the implementation of cultural policy and to carry out an empirical research, to present the directions of improvement for the implementation of cultural policy in Mažeikiai district municipality. The implementation of cultural policy is influenced by various factors: political and ideological, organizational, cultural and technological. Cultural policy has been analyzed by various theorists, and a number of studies have been conducted on aspects related to cultural policy, but it has been noted that there is still no goal, a universally accepted implementation of cultural policy that is embedded in the consciousness of different countries and in scientific publications. Therefore, it is relevant to analyze the problems related to the process of formation and implementation of cultural policy, to look for improvement solutions. In addition, the implementation of cultural policy in smaller regions of Lithuania was examined rather narrowly, therefore it was decided to focus on the implementation of cultural policy in the context of a specific geographical area in order to assess and determine the implementation of cultural policy in the case of Mažeikiai district municipality. The analysis of scientific literature and articles, analysis of the content of legal acts and strategic documents is used in the work. The application of these methods reveals theoretical approaches to the implementation of cultural policy. Empirical research uses a qualitative research method, using a semi-structured interview, which helps to obtain comprehensive and detailed information about the subjective characteristics of the phenomenon under study. Content analysis method is used to process research data. Five employees of Mažeikiai district municipality engaged in the development of cultural policy participated in the qualitative research. The research of the interviews emphasizes that the interviewees usually single out these emerging problems for the implementation of Lithuanian cultural policy - funding problems - insufficient funding of the cultural sector, especially low funding for the management of cultural values, inadequately low salaries of cultural workers. Another problem is the imperfection of cultural policy. the overall quality of cultural policy in Mažeikiai district. The quality of cultural services in Mažeikiai district is quite good, but the interviewees point out that continuous staff development is needed, as well as the ability of cultural workers to maintain a high level of urban culture is highly dependent on the decisions of the council on funding for certain arts. Promoting the qualification of cultural workers plays an important role through the organization and financing of conferences, seminars, professional development, and other informants point out that too little attention is paid to professional development of employees.

The object of this master thesis are sporting mega-events. The research subject: comparison of expected and actual impacts (effects, legacy) of the II European Games held in Minsk in 2019. The goal of this study is to analyze the political, socio-economic, urban and media aspects and effects of the II European Games. The main tasks of the thesis are: reviewing the theoretical literature on the mega-events and their impact on politics, symbolic and real economy of cities and states that host these events; overviewing the issues of mega-events legacy evaluation, their 'soft power' and potential for political legitimization; analyzing the specific context of mega-events held in the countries of the former Socialist bloc; analyzing the political and cultural context of Belarus and image management measures undertaken by the country in the last 10-12 years - including during the World Hockey Championship in 2014; analyzing the process of event organization, specific features of PR-campaign and media-representation of the II European Games based on the official documents and state media; analyzing the range of responses to this event by the international and Belarusian independent media, as well as in social media; conducting and analyzing the expert interviews; analyzing of my own experience as a participant of the II European Games Opening Ceremony. This master thesis can be useful for mega-events researchers and organizers, sociologists, urbanists and cultural studies scholars, PR, media & communication professionals, creative industries actors, journalists and the general public.

The object of this master thesis are sporting mega-events. The research subject: comparison of expected and actual impacts (effects, legacy) of the II European Games held in Minsk in 2019. The goal of this study is to analyze the political, socio-economic, urban and media aspects and effects of the II European Games. The main tasks of the thesis are: reviewing the theoretical literature on the mega-events and their impact on politics, symbolic and real economy of cities and states that host these events; overviewing the issues of mega-events legacy evaluation, their 'soft power' and potential for political legitimization; analyzing the specific context of mega-events held in the countries of the former Socialist bloc; analyzing the political and cultural context of Belarus and image management measures undertaken by the country in the last 10-12 years - including during the World Hockey Championship in 2014; analyzing the process of event organization, specific features of PR-campaign and media-representation of the II European Games based on the official documents and state media; analyzing the range of responses to this event by the international and Belarusian independent media, as well as in social media; conducting and analyzing the expert interviews; analyzing of my own experience as a participant of the II European Games Opening Ceremony. This master thesis can be useful for mega-events researchers and organizers, sociologists, urbanists and cultural studies scholars, PR, media & communication professionals, creative industries actors, journalists and the general public.

Cultural diplomacy is a recent phenomenon in the area of international relations, unique for its principles, specifics, content and expression in the context of various interstate relations. This work aims to analyse Lithuania's case study and evaluate process of cultural diplomacy, phenomenon's main institutional and practical aspects. Conducted study also seeks to explore and explain existing ties between cultural diplomacy and country's foreign policy agenda. Main objective of the analysis is to investigate whether Lithuania's policy-makers are using cultural diplomacy as a useful foreign policy tool or rather it is a vague institutional ad hoc practice that is more likely elaborated on theoretical and discourse level rather than conducted practically in relevance with formulated foreign policy goals. Object of research is Lithuania's cultural diplomacy, it's conception in country's strategic agenda and political vocabulary, role in Lithuania's foreign policy and forms and principles of it's manifestation. Aim of research is to determine the mechanisms by which Lithuania's cultural diplomacy is formed and what role it plays in wider process of Lithuania's foreign policy formation, focusing not only on the principles and content of phenomenon expression, but also on it's conceptualization in strategic policy agenda. While analysing a broad theoretical base of cultural diplomacy studies, analysis of scientific literature is performed. Seeking to identify, how phenomenon of cultural diplomacy is reflected in main policy documents and strategic policy agendas, analysis of foreign policy formation process and set of selected official documents is conducted. Qualitative analysis of official institutional documents is performed, seeking to determine main characteristics of Lithuania's cultural diplomacy. It includes mapping of institutional network of cultural diplomacy, evaluating institutional-level procedures of implementation of cultural diplomacy and focusing on the content of the phenomenon that is transmitted to foreign target groups. In order to identify not only the declarative perspective of cultural diplomacy and additionally seeking to conceptualize phenomenon from foreign policy agenda's perspective, semi-structural interviews with representatives of various cultural diplomacy's institutions are conducted. Case study of Lithuania's cultural diplomacy prove that despite the fact, that in strategic policy level political attention towards phenomenon is limited, the perception of cultural diplomacy's value and importance for country's implemented foreign policy is widely appreciated and declared. Yet, in Lithuania's case phenomenon of cultural diplomacy lacks of clear legal conceptualization, is marked with inter-institutional tensions between Ministries of Foreign Affairs and Culture and need for a better inter institucional coordination. Both policy-makers from culture and foreign policy spheres articulate and indicate an important and strategic role of culture in relevance with country's realization of political agenda. Without support in highest political level, Lithuania organically lacks a decent amount of financial and human resources to support an ambitious cultural diplomacy program.

Cultural diplomacy is a recent phenomenon in the area of international relations, unique for its principles, specifics, content and expression in the context of various interstate relations. This work aims to analyse Lithuania's case study and evaluate process of cultural diplomacy, phenomenon's main institutional and practical aspects. Conducted study also seeks to explore and explain existing ties between cultural diplomacy and country's foreign policy agenda. Main objective of the analysis is to investigate whether Lithuania's policy-makers are using cultural diplomacy as a useful foreign policy tool or rather it is a vague institutional ad hoc practice that is more likely elaborated on theoretical and discourse level rather than conducted practically in relevance with formulated foreign policy goals. Object of research is Lithuania's cultural diplomacy, it's conception in country's strategic agenda and political vocabulary, role in Lithuania's foreign policy and forms and principles of it's manifestation. Aim of research is to determine the mechanisms by which Lithuania's cultural diplomacy is formed and what role it plays in wider process of Lithuania's foreign policy formation, focusing not only on the principles and content of phenomenon expression, but also on it's conceptualization in strategic policy agenda. While analysing a broad theoretical base of cultural diplomacy studies, analysis of scientific literature is performed. Seeking to identify, how phenomenon of cultural diplomacy is reflected in main policy documents and strategic policy agendas, analysis of foreign policy formation process and set of selected official documents is conducted. Qualitative analysis of official institutional documents is performed, seeking to determine main characteristics of Lithuania's cultural diplomacy. It includes mapping of institutional network of cultural diplomacy, evaluating institutional-level procedures of implementation of cultural diplomacy and focusing on the content of the phenomenon that is transmitted to foreign target groups. In order to identify not only the declarative perspective of cultural diplomacy and additionally seeking to conceptualize phenomenon from foreign policy agenda's perspective, semi-structural interviews with representatives of various cultural diplomacy's institutions are conducted. Case study of Lithuania's cultural diplomacy prove that despite the fact, that in strategic policy level political attention towards phenomenon is limited, the perception of cultural diplomacy's value and importance for country's implemented foreign policy is widely appreciated and declared. Yet, in Lithuania's case phenomenon of cultural diplomacy lacks of clear legal conceptualization, is marked with inter-institutional tensions between Ministries of Foreign Affairs and Culture and need for a better inter institucional coordination. Both policy-makers from culture and foreign policy spheres articulate and indicate an important and strategic role of culture in relevance with country's realization of political agenda. Without support in highest political level, Lithuania organically lacks a decent amount of financial and human resources to support an ambitious cultural diplomacy program.

Cultural diplomacy is a recent phenomenon in the area of international relations, unique for its principles, specifics, content and expression in the context of various interstate relations. This work aims to analyse Lithuania's case study and evaluate process of cultural diplomacy, phenomenon's main institutional and practical aspects. Conducted study also seeks to explore and explain existing ties between cultural diplomacy and country's foreign policy agenda. Main objective of the analysis is to investigate whether Lithuania's policy-makers are using cultural diplomacy as a useful foreign policy tool or rather it is a vague institutional ad hoc practice that is more likely elaborated on theoretical and discourse level rather than conducted practically in relevance with formulated foreign policy goals. Object of research is Lithuania's cultural diplomacy, it's conception in country's strategic agenda and political vocabulary, role in Lithuania's foreign policy and forms and principles of it's manifestation. Aim of research is to determine the mechanisms by which Lithuania's cultural diplomacy is formed and what role it plays in wider process of Lithuania's foreign policy formation, focusing not only on the principles and content of phenomenon expression, but also on it's conceptualization in strategic policy agenda. While analysing a broad theoretical base of cultural diplomacy studies, analysis of scientific literature is performed. Seeking to identify, how phenomenon of cultural diplomacy is reflected in main policy documents and strategic policy agendas, analysis of foreign policy formation process and set of selected official documents is conducted. Qualitative analysis of official institutional documents is performed, seeking to determine main characteristics of Lithuania's cultural diplomacy. It includes mapping of institutional network of cultural diplomacy, evaluating institutional-level procedures of implementation of cultural diplomacy and focusing on the content of the phenomenon that is transmitted to foreign target groups. In order to identify not only the declarative perspective of cultural diplomacy and additionally seeking to conceptualize phenomenon from foreign policy agenda's perspective, semi-structural interviews with representatives of various cultural diplomacy's institutions are conducted. Case study of Lithuania's cultural diplomacy prove that despite the fact, that in strategic policy level political attention towards phenomenon is limited, the perception of cultural diplomacy's value and importance for country's implemented foreign policy is widely appreciated and declared. Yet, in Lithuania's case phenomenon of cultural diplomacy lacks of clear legal conceptualization, is marked with inter-institutional tensions between Ministries of Foreign Affairs and Culture and need for a better inter institucional coordination. Both policy-makers from culture and foreign policy spheres articulate and indicate an important and strategic role of culture in relevance with country's realization of political agenda. Without support in highest political level, Lithuania organically lacks a decent amount of financial and human resources to support an ambitious cultural diplomacy program.

Cultural diplomacy is a recent phenomenon in the area of international relations, unique for its principles, specifics, content and expression in the context of various interstate relations. This work aims to analyse Lithuania's case study and evaluate process of cultural diplomacy, phenomenon's main institutional and practical aspects. Conducted study also seeks to explore and explain existing ties between cultural diplomacy and country's foreign policy agenda. Main objective of the analysis is to investigate whether Lithuania's policy-makers are using cultural diplomacy as a useful foreign policy tool or rather it is a vague institutional ad hoc practice that is more likely elaborated on theoretical and discourse level rather than conducted practically in relevance with formulated foreign policy goals. Object of research is Lithuania's cultural diplomacy, it's conception in country's strategic agenda and political vocabulary, role in Lithuania's foreign policy and forms and principles of it's manifestation. Aim of research is to determine the mechanisms by which Lithuania's cultural diplomacy is formed and what role it plays in wider process of Lithuania's foreign policy formation, focusing not only on the principles and content of phenomenon expression, but also on it's conceptualization in strategic policy agenda. While analysing a broad theoretical base of cultural diplomacy studies, analysis of scientific literature is performed. Seeking to identify, how phenomenon of cultural diplomacy is reflected in main policy documents and strategic policy agendas, analysis of foreign policy formation process and set of selected official documents is conducted. Qualitative analysis of official institutional documents is performed, seeking to determine main characteristics of Lithuania's cultural diplomacy. It includes mapping of institutional network of cultural diplomacy, evaluating institutional-level procedures of implementation of cultural diplomacy and focusing on the content of the phenomenon that is transmitted to foreign target groups. In order to identify not only the declarative perspective of cultural diplomacy and additionally seeking to conceptualize phenomenon from foreign policy agenda's perspective, semi-structural interviews with representatives of various cultural diplomacy's institutions are conducted. Case study of Lithuania's cultural diplomacy prove that despite the fact, that in strategic policy level political attention towards phenomenon is limited, the perception of cultural diplomacy's value and importance for country's implemented foreign policy is widely appreciated and declared. Yet, in Lithuania's case phenomenon of cultural diplomacy lacks of clear legal conceptualization, is marked with inter-institutional tensions between Ministries of Foreign Affairs and Culture and need for a better inter institucional coordination. Both policy-makers from culture and foreign policy spheres articulate and indicate an important and strategic role of culture in relevance with country's realization of political agenda. Without support in highest political level, Lithuania organically lacks a decent amount of financial and human resources to support an ambitious cultural diplomacy program.

The shift of educational paradigm, analyzed in the dissertation, is determined by the cultural changes, globalization and the reality of vocational training in independent Lithuania, which are inherent for the present epoch. At an institution of higher education this context is manifested by the modernization of studies, which is qualified as a strategy of educational paradigm shift and analyzed in terms of the peculiarities of vocational training theory and practice. The latter two factors are revealed by exploring the peculiarities and relations of the theory and practice of vocational training. The practical purposefulness of studies is emphasized in college training of future specialists. In the dissertation it is qualified as a strategy of the modernization of studies. The peculiarities of vocational training, teaching of art subjects and art education are analyzed with regard to the shift of educational paradigms. It appears that in the modernization of studies it is relevant to withdraw from conventional teaching, which is oriented towards narrow subject aims, and switch to profession-oriented art education. Therefore, profession-oriented art education is presented as a strategy of modernizing art subject studies. Theoretical models of a future specialist's vocational training, traditional teaching of a subject (music) and contemporary art (music) education are presented, which cover the areas of subject studies, environment, scope of roles and activities. The possibilities to adjust art subject studies and profession-based context of activity in terms of these models are explored, whereas the context of studies and its relation to subject contents qualified as a prerequisite, factor and expression of the modernization of vocational training. Thus, the theory of art subject studies and vocational training is complemented. The research has revealed that the suggested theoretical model of contemporary education is applicable for the identification of vocational purposefulness of art subject studies and consolidation of the bases of a future specialist's vocational maturity at a college. Hence, the universality of the model and possibilities of its application in the modernization of other subject studies are validated. The totality of the research reasons into the fact that art subject studies are a significant component of vocational training, and that the presented theory permits to diagnose the state of studies in practice as well as its alteration in the shift of educational paradigms. This is topical in consolidating the modernization of studies as an educational phenomenon in reorganizing study programmes and the process of vocational training at institutions of higher education, anticipating new investigations and implementing the shift of educational paradigms with reference to democratic provisions.

The shift of educational paradigm, analyzed in the dissertation, is determined by the cultural changes, globalization and the reality of vocational training in independent Lithuania, which are inherent for the present epoch. At an institution of higher education this context is manifested by the modernization of studies, which is qualified as a strategy of educational paradigm shift and analyzed in terms of the peculiarities of vocational training theory and practice. The latter two factors are revealed by exploring the peculiarities and relations of the theory and practice of vocational training. The practical purposefulness of studies is emphasized in college training of future specialists. In the dissertation it is qualified as a strategy of the modernization of studies. The peculiarities of vocational training, teaching of art subjects and art education are analyzed with regard to the shift of educational paradigms. It appears that in the modernization of studies it is relevant to withdraw from conventional teaching, which is oriented towards narrow subject aims, and switch to profession-oriented art education. Therefore, profession-oriented art education is presented as a strategy of modernizing art subject studies. Theoretical models of a future specialist's vocational training, traditional teaching of a subject (music) and contemporary art (music) education are presented, which cover the areas of subject studies, environment, scope of roles and activities. The possibilities to adjust art subject studies and profession-based context of activity in terms of these models are explored, whereas the context of studies and its relation to subject contents qualified as a prerequisite, factor and expression of the modernization of vocational training. Thus, the theory of art subject studies and vocational training is complemented. The research has revealed that the suggested theoretical model of contemporary education is applicable for the identification of vocational purposefulness of art subject studies and consolidation of the bases of a future specialist's vocational maturity at a college. Hence, the universality of the model and possibilities of its application in the modernization of other subject studies are validated. The totality of the research reasons into the fact that art subject studies are a significant component of vocational training, and that the presented theory permits to diagnose the state of studies in practice as well as its alteration in the shift of educational paradigms. This is topical in consolidating the modernization of studies as an educational phenomenon in reorganizing study programmes and the process of vocational training at institutions of higher education, anticipating new investigations and implementing the shift of educational paradigms with reference to democratic provisions.

The shift of educational paradigm, analyzed in the dissertation, is determined by the cultural changes, globalization and the reality of vocational training in independent Lithuania, which are inherent for the present epoch. At an institution of higher education this context is manifested by the modernization of studies, which is qualified as a strategy of educational paradigm shift and analyzed in terms of the peculiarities of vocational training theory and practice. The latter two factors are revealed by exploring the peculiarities and relations of the theory and practice of vocational training. The practical purposefulness of studies is emphasized in college training of future specialists. In the dissertation it is qualified as a strategy of the modernization of studies. The peculiarities of vocational training, teaching of art subjects and art education are analyzed with regard to the shift of educational paradigms. It appears that in the modernization of studies it is relevant to withdraw from conventional teaching, which is oriented towards narrow subject aims, and switch to profession-oriented art education. Therefore, profession-oriented art education is presented as a strategy of modernizing art subject studies. Theoretical models of a future specialist's vocational training, traditional teaching of a subject (music) and contemporary art (music) education are presented, which cover the areas of subject studies, environment, scope of roles and activities. The possibilities to adjust art subject studies and profession-based context of activity in terms of these models are explored, whereas the context of studies and its relation to subject contents qualified as a prerequisite, factor and expression of the modernization of vocational training. Thus, the theory of art subject studies and vocational training is complemented. The research has revealed that the suggested theoretical model of contemporary education is applicable for the identification of vocational purposefulness of art subject studies and consolidation of the bases of a future specialist's vocational maturity at a college. Hence, the universality of the model and possibilities of its application in the modernization of other subject studies are validated. The totality of the research reasons into the fact that art subject studies are a significant component of vocational training, and that the presented theory permits to diagnose the state of studies in practice as well as its alteration in the shift of educational paradigms. This is topical in consolidating the modernization of studies as an educational phenomenon in reorganizing study programmes and the process of vocational training at institutions of higher education, anticipating new investigations and implementing the shift of educational paradigms with reference to democratic provisions.

The shift of educational paradigm, analyzed in the dissertation, is determined by the cultural changes, globalization and the reality of vocational training in independent Lithuania, which are inherent for the present epoch. At an institution of higher education this context is manifested by the modernization of studies, which is qualified as a strategy of educational paradigm shift and analyzed in terms of the peculiarities of vocational training theory and practice. The latter two factors are revealed by exploring the peculiarities and relations of the theory and practice of vocational training. The practical purposefulness of studies is emphasized in college training of future specialists. In the dissertation it is qualified as a strategy of the modernization of studies. The peculiarities of vocational training, teaching of art subjects and art education are analyzed with regard to the shift of educational paradigms. It appears that in the modernization of studies it is relevant to withdraw from conventional teaching, which is oriented towards narrow subject aims, and switch to profession-oriented art education. Therefore, profession-oriented art education is presented as a strategy of modernizing art subject studies. Theoretical models of a future specialist's vocational training, traditional teaching of a subject (music) and contemporary art (music) education are presented, which cover the areas of subject studies, environment, scope of roles and activities. The possibilities to adjust art subject studies and profession-based context of activity in terms of these models are explored, whereas the context of studies and its relation to subject contents qualified as a prerequisite, factor and expression of the modernization of vocational training. Thus, the theory of art subject studies and vocational training is complemented. The research has revealed that the suggested theoretical model of contemporary education is applicable for the identification of vocational purposefulness of art subject studies and consolidation of the bases of a future specialist's vocational maturity at a college. Hence, the universality of the model and possibilities of its application in the modernization of other subject studies are validated. The totality of the research reasons into the fact that art subject studies are a significant component of vocational training, and that the presented theory permits to diagnose the state of studies in practice as well as its alteration in the shift of educational paradigms. This is topical in consolidating the modernization of studies as an educational phenomenon in reorganizing study programmes and the process of vocational training at institutions of higher education, anticipating new investigations and implementing the shift of educational paradigms with reference to democratic provisions.

In the sphere of construing regional identity, political science can accomplish less than philosophy. Common regional identity can never be derived from scientific cultural studies conducted in certain countries. A new cultural & philosophical meaning can never be devised on the basis of political science. It can only be the end result of philosophical imagination. Scientists can present facts which bear proof of merely cultural & political affinity. However, so far they have failed to propose any more significant concepts or images for the future of Central Europe. Mere knowledge of empirical facts cannot be treated as a philosophical discovery. Both politicians & scientists can be aware of & handle an abundance of facts, & yet a philosophical idea is needed to bind all these facts into one coherent whole. In construing the identity of Central Europe, there is no need whatever to get involved in discussions about certain given objective facts, similar to objects studied by natural sciences. There are no natural characteristics, which could predetermine the perception of regional identity, irrespective of a moral awareness of its citizens. Morality is an independent motive of human conduct, which can exert influence on the perception of regional identity. Nevertheless, today it is one of the most unpopular subjects of geopolitical discussions. Geopoliticians claim that cultural & political identity of a region must be objectively predetermined, be it by geography, economy or military power. Political philosophers seem to be the only ones who can take a stand against such a naturalist perception of regional identity. Adapted from the source document.

The aim of the article is to critically analyze communication of public sector of Creative industries (CI) and Cultural and Creative Sector (CCS) in Lithuania. The main attention is paid to explanation of important concepts of EU documents from the point of view of Critical discourse analysis and Critical hermeneutics: making of affects, an economy of experience, creative disruption, multiplicity of memories . The article considers the Green Book and The Impact of Culture on Creativity and other EU and Lithuanian documents, their ideas and relationships with power, economy and creativity in a perspective of communicative reason. The object of critique is analysis of the case of Fluxus ministry (NGO in Kaunas) and growth of tendencies of meritocracy. I interpret Critical discourse analysis and Critical hermeneutics in a way they were developed in the Critical theory and in the works of Jurgen Habermas devoted to analysis of communicative action and communicative reason. My interpretation of the role of dialogue and some concepts of poststructuralism where I support theories of M. Bakchtin's tradition differs from Habermas interpretation. Contemporary Critical theory includes not only former Cultural philosophy, but also elements of critique of Cultual industries (tradition of M. Horkheimer and T. Adorno), British Cultural studies and political economy devoted to the questions of CI. Besides, for interpretation of EU documents I use a number of concepts related to the poststructuralism: direct self-government, deliberative democracy, critics of nomenclature and meritocracy, self-spectaclization and creation of open society for diversities. [.]

The aim of the article is to critically analyze communication of public sector of Creative industries (CI) and Cultural and Creative Sector (CCS) in Lithuania. The main attention is paid to explanation of important concepts of EU documents from the point of view of Critical discourse analysis and Critical hermeneutics: making of affects, an economy of experience, creative disruption, multiplicity of memories . The article considers the Green Book and The Impact of Culture on Creativity and other EU and Lithuanian documents, their ideas and relationships with power, economy and creativity in a perspective of communicative reason. The object of critique is analysis of the case of Fluxus ministry (NGO in Kaunas) and growth of tendencies of meritocracy. I interpret Critical discourse analysis and Critical hermeneutics in a way they were developed in the Critical theory and in the works of Jurgen Habermas devoted to analysis of communicative action and communicative reason. My interpretation of the role of dialogue and some concepts of poststructuralism where I support theories of M. Bakchtin's tradition differs from Habermas interpretation. Contemporary Critical theory includes not only former Cultural philosophy, but also elements of critique of Cultual industries (tradition of M. Horkheimer and T. Adorno), British Cultural studies and political economy devoted to the questions of CI. Besides, for interpretation of EU documents I use a number of concepts related to the poststructuralism: direct self-government, deliberative democracy, critics of nomenclature and meritocracy, self-spectaclization and creation of open society for diversities. [.]