Suvremene izborne kampanje i kako one utjecu na demokratski proces
In: Politicka misao, Band 42, Heft 1, S. 49-59
The collapse of the traditional social ties, the advance of the mass media & the advent of political marketing have altered the structure & the direction of electoral campaigns. Present-day media-mediated electoral campaigns are hotly debated. On one side are those who claim that campaigns simplify political reality, manipulate voters, encourage voting apathy & in the long run contribute to democratic deficit. On the other side are those who claim that campaigns had to adapt to the new communication environment, that only the attractive, media-honed campaigns can attract voters' attention & that the majority of campaigns on the whole are a positive influence on electoral participation & voters' familiarity with political processes. This paper is an attempt to present the arguments of both sides & to answer how & to what extent electoral campaigns affect the democratic process. References. Adapted from the source document.