Suchergebnisse

The spread of Internet and the development of electronic mass media have made a significant impact on traditional mass media means. The circulation of newspapers and broadcast media ratings have been falling down. As a result, mass media journalists and researchers have started searching for ways for traditional mass media to retain its audience. They all have come to conclusion that readers, viewers and listeners should be involved into the formation of the mass media content. However, this is possible to happen only if journalists and editors devote more attention to the audience's feedback – the reflection of the public agenda. The object of this work is an overview of Lithuanian newspapers of the last three years. The goal of this work is to investigate the reflection of the audience's feedback in the Lithuanian mass media. The tasks of this work are: to distinguish direct and indirect feedback, to analyze positive and negative feedback's impact to mass media content; to explain the impact of public agenda; to analyze the conditions for a two-way communication model in the mass media; to expose the feedback as a competitive advantage; to research the content of two Lithuanian newspapers to estimate the effectiveness of feedback in Lithuanian mass media. The research findings have revealed that Lithuanian newspapers use several means of feedback. However, the latter is not published on the daily basis. Furthermore, different sources of feedback were discovered in the newspapers. Feedback was coming from mass media audience, various political institutions and media regulation organizations. In addition, it was discovered that newspapers use feedback not only to investigate the needs of audience or to generate ideas for new topics. Feedback is also used to endorse editors' point of view and is a back-up of an open criticism. Finally, the research has also demonstrated that feedback is rarely used to form the content of newspapers. Consequently, there are no favorable conditions for a two-way communication model in the Lithuanian mass media. Today's Lithuanian mass media, being apathetic to the public interest, unwilling to search for new opportunities to improve media quality, and lacking differentiating outlooks, demonstrates that feedback does not play a major role in the Lithuanian newspapers.

The spread of Internet and the development of electronic mass media have made a significant impact on traditional mass media means. The circulation of newspapers and broadcast media ratings have been falling down. As a result, mass media journalists and researchers have started searching for ways for traditional mass media to retain its audience. They all have come to conclusion that readers, viewers and listeners should be involved into the formation of the mass media content. However, this is possible to happen only if journalists and editors devote more attention to the audience's feedback – the reflection of the public agenda. The object of this work is an overview of Lithuanian newspapers of the last three years. The goal of this work is to investigate the reflection of the audience's feedback in the Lithuanian mass media. The tasks of this work are: to distinguish direct and indirect feedback, to analyze positive and negative feedback's impact to mass media content; to explain the impact of public agenda; to analyze the conditions for a two-way communication model in the mass media; to expose the feedback as a competitive advantage; to research the content of two Lithuanian newspapers to estimate the effectiveness of feedback in Lithuanian mass media. The research findings have revealed that Lithuanian newspapers use several means of feedback. However, the latter is not published on the daily basis. Furthermore, different sources of feedback were discovered in the newspapers. Feedback was coming from mass media audience, various political institutions and media regulation organizations. In addition, it was discovered that newspapers use feedback not only to investigate the needs of audience or to generate ideas for new topics. Feedback is also used to endorse editors' point of view and is a back-up of an open criticism. Finally, the research has also demonstrated that feedback is rarely used to form the content of newspapers. Consequently, there are no favorable conditions for a two-way communication model in the Lithuanian mass media. Today's Lithuanian mass media, being apathetic to the public interest, unwilling to search for new opportunities to improve media quality, and lacking differentiating outlooks, demonstrates that feedback does not play a major role in the Lithuanian newspapers.

This article discusses one of the most relevant contemporary criminological problems – crime fears. The issue of crime fears emerged four decades ago and became of big importance to political, professional and public discourses. Many practitioners consider the problem of crime fears not less significant than crime problem itself. The article discusses the gravity of this topic in modern society, provides major theoretical models of fear of crime, analyses what function do fears take in political discourse and explains their interaction with mass media, which are one of the main disseminators of criminal fears in contemporary society. Simultaneously, it is important to emphasize that media's crime fear discourse and narratives are not autonomous, since "the fear of crime feedback loop" includes different social agents that enable its functioning. Thus, we may discuss a certain relation between mass media and crime fears, but not the direct causality between the two.

This article discusses one of the most relevant contemporary criminological problems – crime fears. The issue of crime fears emerged four decades ago and became of big importance to political, professional and public discourses. Many practitioners consider the problem of crime fears not less significant than crime problem itself. The article discusses the gravity of this topic in modern society, provides major theoretical models of fear of crime, analyses what function do fears take in political discourse and explains their interaction with mass media, which are one of the main disseminators of criminal fears in contemporary society. Simultaneously, it is important to emphasize that media's crime fear discourse and narratives are not autonomous, since "the fear of crime feedback loop" includes different social agents that enable its functioning. Thus, we may discuss a certain relation between mass media and crime fears, but not the direct causality between the two.

The Sociological Aspects of Mass Media: Reality Construction SUMMARY Mass media is a powerful society institution that has a power to create stereotypes, that's why some questions arise: is Lithuanian society adequately informed about the events in the country and abroad? Does mass media always properly use its symbolic? Does her action always match the interests of civil society? Lithuanian mass media is not only the most trustful institution in Lithuania but also is one of the most important sources of information. The high level of mass media confidence, controversial and questionable presentation of information and events in Lithuanian society and the intention to look at this social institution from the other point of view – not from the audience but from the agent of mass media, encouraged to take an interest in this social institution and try to reveal its working principles in selecting, processing and presenting information to the society. The purpose of this work is to reveal an inner ideology of the mass media and critically evaluate the mass media as a mean of reality construction on the ground of the experience of mass media agents. There are reviewed the common features and peculiarity of the press and television. The common mass media aspects are analyzed on the ground of various sociological and communicative theories that are assigned to mass media. There are discussed M. McLuhan's, J. Baudrillard's, C. McCullagh's, P. Berger's, T. Luckmann's and some others theoretical ideas. On the ground of the experience of mass media's agents, there are revealed the main principles of information selection, the stylistic and technical means to present the infomation and the strategy and commercial interest of the mass media. Our knowledge of the world is formed by the information that mass media agents present to us. In this selective way the agents of mass media have a power to form and restrict our perception of the reality. The news that we receive, are the versions of events, presented and formed by the agents of mass media, that are depend on their relations and possibilities, experience, expertise and moral values, political attitude and their chance to reach the news-makers. Mass media can service for the purpose of the civil society at the same time be interested in its commercial interests. Everything depends on the inner ideology, i.e. on the principles of information selection, its processing and presenting.

The Sociological Aspects of Mass Media: Reality Construction SUMMARY Mass media is a powerful society institution that has a power to create stereotypes, that's why some questions arise: is Lithuanian society adequately informed about the events in the country and abroad? Does mass media always properly use its symbolic? Does her action always match the interests of civil society? Lithuanian mass media is not only the most trustful institution in Lithuania but also is one of the most important sources of information. The high level of mass media confidence, controversial and questionable presentation of information and events in Lithuanian society and the intention to look at this social institution from the other point of view – not from the audience but from the agent of mass media, encouraged to take an interest in this social institution and try to reveal its working principles in selecting, processing and presenting information to the society. The purpose of this work is to reveal an inner ideology of the mass media and critically evaluate the mass media as a mean of reality construction on the ground of the experience of mass media agents. There are reviewed the common features and peculiarity of the press and television. The common mass media aspects are analyzed on the ground of various sociological and communicative theories that are assigned to mass media. There are discussed M. McLuhan's, J. Baudrillard's, C. McCullagh's, P. Berger's, T. Luckmann's and some others theoretical ideas. On the ground of the experience of mass media's agents, there are revealed the main principles of information selection, the stylistic and technical means to present the infomation and the strategy and commercial interest of the mass media. Our knowledge of the world is formed by the information that mass media agents present to us. In this selective way the agents of mass media have a power to form and restrict our perception of the reality. The news that we receive, are the versions of events, presented and formed by the agents of mass media, that are depend on their relations and possibilities, experience, expertise and moral values, political attitude and their chance to reach the news-makers. Mass media can service for the purpose of the civil society at the same time be interested in its commercial interests. Everything depends on the inner ideology, i.e. on the principles of information selection, its processing and presenting.

Independence and liberty of cyberspace enabled inception of new kind mass media. Internet based news organization no longer needed to obey national laws and acknowledge states' superiority in international political communication. News organizations, like Google, Facebook, Twitter, Wikileaks, etc., have emerged as mighty actors in the international communicative activities. They are being driven by self-interests, which not necessary conform sovereign states' interests. The development of new kind mass media are not being determined by national laws or other offline rules. This study determined the role of self-ruling mass media in the international political communication. Also, this work showed that emergence of new kind mass media have caused substantial decline of sovereign states' power in international political communication.

Independence and liberty of cyberspace enabled inception of new kind mass media. Internet based news organization no longer needed to obey national laws and acknowledge states' superiority in international political communication. News organizations, like Google, Facebook, Twitter, Wikileaks, etc., have emerged as mighty actors in the international communicative activities. They are being driven by self-interests, which not necessary conform sovereign states' interests. The development of new kind mass media are not being determined by national laws or other offline rules. This study determined the role of self-ruling mass media in the international political communication. Also, this work showed that emergence of new kind mass media have caused substantial decline of sovereign states' power in international political communication.

Independence and liberty of cyberspace enabled inception of new kind mass media. Internet based news organization no longer needed to obey national laws and acknowledge states' superiority in international political communication. News organizations, like Google, Facebook, Twitter, Wikileaks, etc., have emerged as mighty actors in the international communicative activities. They are being driven by self-interests, which not necessary conform sovereign states' interests. The development of new kind mass media are not being determined by national laws or other offline rules. This study determined the role of self-ruling mass media in the international political communication. Also, this work showed that emergence of new kind mass media have caused substantial decline of sovereign states' power in international political communication.

Master thesis Russia - Georgia information warfare reflection in Lithuanian and Italian mass media by Vilija Navickaite the student of Vilnius university Communication faculty the Institute of Journalism, aims to analyze the case study of Russia Georgia information warfare reflection in selected Lithuania and Italian mass media. Five day war between Russia and Georgia held in the summer of 2008 during the Olympic games in Beijing immediately concentrated the world's mass media attention and raised the public sphere discussions on the reasons and consequences of two states confrontation. This statement was fundamental for the research main question uplift: which position Lithuanian and Italian mass media took in the Russia Georgia conflict and what reasons did it determine. The paper claims to verify the hypothesis that Italian mass media was favourable to Russia's position considering official Italian Russian close relationship and the personal friendship of recent Italian prime minister and media magnate Silvio Berlusconi with Russia's ex president and recent prime minister Vladimir Putin. By the other hand Lithuanian mass media should have been fovourable to Georgia's position considering common historical experience and the official Lithuania's government support to this country advocating in European Union and NATO membership procedure. In order to verify the selected hypothesis the research was based on information warfare and communication security theoretical concepts by using quantitative and qualitative analyses in empirical research of publications in selected Lithuanian and Italian mass media. In order to evaluate the hypothesis and achieve the paper aim, which is to find if there is a reflection of Russia Georgia information warfare in Lithuanian and Italian mass media by holding the empirical analysis of the mass media publications, the objectives of the research are the following: • determine the consequences of information warfare to the nation security and the theories of international relations; • dispute the concept of communication security in information age; • explore the concept of information warfare; • determine the media input in war conflict coverage; • explore the Italian and Lithuanian mass media publications by selected criteria: o analyze the publications of Lithuania mass media by quantitative and qualitative analyses methods; o analyze the publications of Italian mass media by quantitative and qualitative analyses methods; • Nustatyti, kokią poziciją palaikė tiek Lietuvos, tiek Italijos žiniasklaidos priemonės Rusijos Gruzijos konflikto atžvilgiu ir paaiškinti, kas lėmė tokios pozicijos atsiradimą. • Measure whether position was take by Italian and Lithuanian mass media in Russia Georgia conflict and what were the reasons for such attitude. According to the empirical research the evidence of information warfare is clear. From the quantitative analyses of Lithuanian mass media it was determinate that Lithuanian mass media position was favourable to Georgia' because of the historical linkage and the official Lithuanian government position. The case of Italian mass media research by the same method outcome the data telling that Italian mass media has taken neutral position. Such outcome come evident because of the type of analyzed mass media which belongs to central left political parties recently placing in opposition and criticizing the S. Berlusconi decision to be favourable to Russia' s position. Therefore, the conflict between Russia and Georgia, according to the media researches, was the war of "theirs" and that's way Italian mass media has taken the position only to fulfill its function – inform the society of happening events. According to the written above it can be stated that the hypothesis was approved only partly.

Master thesis Russia - Georgia information warfare reflection in Lithuanian and Italian mass media by Vilija Navickaite the student of Vilnius university Communication faculty the Institute of Journalism, aims to analyze the case study of Russia Georgia information warfare reflection in selected Lithuania and Italian mass media. Five day war between Russia and Georgia held in the summer of 2008 during the Olympic games in Beijing immediately concentrated the world's mass media attention and raised the public sphere discussions on the reasons and consequences of two states confrontation. This statement was fundamental for the research main question uplift: which position Lithuanian and Italian mass media took in the Russia Georgia conflict and what reasons did it determine. The paper claims to verify the hypothesis that Italian mass media was favourable to Russia's position considering official Italian Russian close relationship and the personal friendship of recent Italian prime minister and media magnate Silvio Berlusconi with Russia's ex president and recent prime minister Vladimir Putin. By the other hand Lithuanian mass media should have been fovourable to Georgia's position considering common historical experience and the official Lithuania's government support to this country advocating in European Union and NATO membership procedure. In order to verify the selected hypothesis the research was based on information warfare and communication security theoretical concepts by using quantitative and qualitative analyses in empirical research of publications in selected Lithuanian and Italian mass media. In order to evaluate the hypothesis and achieve the paper aim, which is to find if there is a reflection of Russia Georgia information warfare in Lithuanian and Italian mass media by holding the empirical analysis of the mass media publications, the objectives of the research are the following: • determine the consequences of information warfare to the nation security and the theories of international relations; • dispute the concept of communication security in information age; • explore the concept of information warfare; • determine the media input in war conflict coverage; • explore the Italian and Lithuanian mass media publications by selected criteria: o analyze the publications of Lithuania mass media by quantitative and qualitative analyses methods; o analyze the publications of Italian mass media by quantitative and qualitative analyses methods; • Nustatyti, kokią poziciją palaikė tiek Lietuvos, tiek Italijos žiniasklaidos priemonės Rusijos Gruzijos konflikto atžvilgiu ir paaiškinti, kas lėmė tokios pozicijos atsiradimą. • Measure whether position was take by Italian and Lithuanian mass media in Russia Georgia conflict and what were the reasons for such attitude. According to the empirical research the evidence of information warfare is clear. From the quantitative analyses of Lithuanian mass media it was determinate that Lithuanian mass media position was favourable to Georgia' because of the historical linkage and the official Lithuanian government position. The case of Italian mass media research by the same method outcome the data telling that Italian mass media has taken neutral position. Such outcome come evident because of the type of analyzed mass media which belongs to central left political parties recently placing in opposition and criticizing the S. Berlusconi decision to be favourable to Russia' s position. Therefore, the conflict between Russia and Georgia, according to the media researches, was the war of "theirs" and that's way Italian mass media has taken the position only to fulfill its function – inform the society of happening events. According to the written above it can be stated that the hypothesis was approved only partly.

Master thesis Russia - Georgia information warfare reflection in Lithuanian and Italian mass media by Vilija Navickaite the student of Vilnius university Communication faculty the Institute of Journalism, aims to analyze the case study of Russia Georgia information warfare reflection in selected Lithuania and Italian mass media. Five day war between Russia and Georgia held in the summer of 2008 during the Olympic games in Beijing immediately concentrated the world's mass media attention and raised the public sphere discussions on the reasons and consequences of two states confrontation. This statement was fundamental for the research main question uplift: which position Lithuanian and Italian mass media took in the Russia Georgia conflict and what reasons did it determine. The paper claims to verify the hypothesis that Italian mass media was favourable to Russia's position considering official Italian Russian close relationship and the personal friendship of recent Italian prime minister and media magnate Silvio Berlusconi with Russia's ex president and recent prime minister Vladimir Putin. By the other hand Lithuanian mass media should have been fovourable to Georgia's position considering common historical experience and the official Lithuania's government support to this country advocating in European Union and NATO membership procedure. In order to verify the selected hypothesis the research was based on information warfare and communication security theoretical concepts by using quantitative and qualitative analyses in empirical research of publications in selected Lithuanian and Italian mass media. In order to evaluate the hypothesis and achieve the paper aim, which is to find if there is a reflection of Russia Georgia information warfare in Lithuanian and Italian mass media by holding the empirical analysis of the mass media publications, the objectives of the research are the following: • determine the consequences of information warfare to the nation security and the theories of international relations; • dispute the concept of communication security in information age; • explore the concept of information warfare; • determine the media input in war conflict coverage; • explore the Italian and Lithuanian mass media publications by selected criteria: o analyze the publications of Lithuania mass media by quantitative and qualitative analyses methods; o analyze the publications of Italian mass media by quantitative and qualitative analyses methods; • Nustatyti, kokią poziciją palaikė tiek Lietuvos, tiek Italijos žiniasklaidos priemonės Rusijos Gruzijos konflikto atžvilgiu ir paaiškinti, kas lėmė tokios pozicijos atsiradimą. • Measure whether position was take by Italian and Lithuanian mass media in Russia Georgia conflict and what were the reasons for such attitude. According to the empirical research the evidence of information warfare is clear. From the quantitative analyses of Lithuanian mass media it was determinate that Lithuanian mass media position was favourable to Georgia' because of the historical linkage and the official Lithuanian government position. The case of Italian mass media research by the same method outcome the data telling that Italian mass media has taken neutral position. Such outcome come evident because of the type of analyzed mass media which belongs to central left political parties recently placing in opposition and criticizing the S. Berlusconi decision to be favourable to Russia' s position. Therefore, the conflict between Russia and Georgia, according to the media researches, was the war of "theirs" and that's way Italian mass media has taken the position only to fulfill its function – inform the society of happening events. According to the written above it can be stated that the hypothesis was approved only partly.

Master thesis Russia - Georgia information warfare reflection in Lithuanian and Italian mass media by Vilija Navickaite the student of Vilnius university Communication faculty the Institute of Journalism, aims to analyze the case study of Russia Georgia information warfare reflection in selected Lithuania and Italian mass media. Five day war between Russia and Georgia held in the summer of 2008 during the Olympic games in Beijing immediately concentrated the world's mass media attention and raised the public sphere discussions on the reasons and consequences of two states confrontation. This statement was fundamental for the research main question uplift: which position Lithuanian and Italian mass media took in the Russia Georgia conflict and what reasons did it determine. The paper claims to verify the hypothesis that Italian mass media was favourable to Russia's position considering official Italian Russian close relationship and the personal friendship of recent Italian prime minister and media magnate Silvio Berlusconi with Russia's ex president and recent prime minister Vladimir Putin. By the other hand Lithuanian mass media should have been fovourable to Georgia's position considering common historical experience and the official Lithuania's government support to this country advocating in European Union and NATO membership procedure. In order to verify the selected hypothesis the research was based on information warfare and communication security theoretical concepts by using quantitative and qualitative analyses in empirical research of publications in selected Lithuanian and Italian mass media. In order to evaluate the hypothesis and achieve the paper aim, which is to find if there is a reflection of Russia Georgia information warfare in Lithuanian and Italian mass media by holding the empirical analysis of the mass media publications, the objectives of the research are the following: • determine the consequences of information warfare to the nation security and the theories of international relations; • dispute the concept of communication security in information age; • explore the concept of information warfare; • determine the media input in war conflict coverage; • explore the Italian and Lithuanian mass media publications by selected criteria: o analyze the publications of Lithuania mass media by quantitative and qualitative analyses methods; o analyze the publications of Italian mass media by quantitative and qualitative analyses methods; • Nustatyti, kokią poziciją palaikė tiek Lietuvos, tiek Italijos žiniasklaidos priemonės Rusijos Gruzijos konflikto atžvilgiu ir paaiškinti, kas lėmė tokios pozicijos atsiradimą. • Measure whether position was take by Italian and Lithuanian mass media in Russia Georgia conflict and what were the reasons for such attitude. According to the empirical research the evidence of information warfare is clear. From the quantitative analyses of Lithuanian mass media it was determinate that Lithuanian mass media position was favourable to Georgia' because of the historical linkage and the official Lithuanian government position. The case of Italian mass media research by the same method outcome the data telling that Italian mass media has taken neutral position. Such outcome come evident because of the type of analyzed mass media which belongs to central left political parties recently placing in opposition and criticizing the S. Berlusconi decision to be favourable to Russia' s position. Therefore, the conflict between Russia and Georgia, according to the media researches, was the war of "theirs" and that's way Italian mass media has taken the position only to fulfill its function – inform the society of happening events. According to the written above it can be stated that the hypothesis was approved only partly.

The rise and the development of the phenomenon of Islamophobia in Western Europe discourse is investigated in this paper. In this paper we are introduced with rasism and xenophobia factors which has big influence for islamophobia development. In this paper is stated, that this phenomenon has not appeared after terrorist attacks in 2001/9/11 and in London in 2005. The islamophobia appeared gradually as orientalism, later as oil crisis, Saudi Arabia policy in 1973-1974, with revolution of Iran in 1979. It reached our times too. The phenomenon of islamophobia in out times is associated with terrorism, suiciders and cartoons. The main aim of the paper is to explore specific manifestations of islamophobia in Lithuanian mass media and to compare them with analysed United Kingdom case. Cause both of coutries are very different in their historical experience, democracy history and also in media, it is fairly complicated to compare them. The United Kingdom case is like the model or example while exploring Lithuanian case. Because the theory of Islamophobia was fitted in the United Kingdom case, it is more experience of this country, that is why this country was sorted as model to investigate if islamophobia exists in Lithuanian media. The aim of this paper- to adapt the theory of islamophobia in Lithuanian case, o even to confirm that Lithuanian case is very unique.

The rise and the development of the phenomenon of Islamophobia in Western Europe discourse is investigated in this paper. In this paper we are introduced with rasism and xenophobia factors which has big influence for islamophobia development. In this paper is stated, that this phenomenon has not appeared after terrorist attacks in 2001/9/11 and in London in 2005. The islamophobia appeared gradually as orientalism, later as oil crisis, Saudi Arabia policy in 1973-1974, with revolution of Iran in 1979. It reached our times too. The phenomenon of islamophobia in out times is associated with terrorism, suiciders and cartoons. The main aim of the paper is to explore specific manifestations of islamophobia in Lithuanian mass media and to compare them with analysed United Kingdom case. Cause both of coutries are very different in their historical experience, democracy history and also in media, it is fairly complicated to compare them. The United Kingdom case is like the model or example while exploring Lithuanian case. Because the theory of Islamophobia was fitted in the United Kingdom case, it is more experience of this country, that is why this country was sorted as model to investigate if islamophobia exists in Lithuanian media. The aim of this paper- to adapt the theory of islamophobia in Lithuanian case, o even to confirm that Lithuanian case is very unique.