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This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The collection analyzes a range of discourses and phenomena in neoliberalism including: higher education reforms, computational culture, Occupy Wall Street protests, the activism of Warren Buffett, and the 9-11 Truth Movement. Together, these chapters explore the contemporary rhetorical production of homo economicus and the various ways in which neoliberalism has become a way of thinking, orienting, and organizing all aspects of life around economized metrics of individualized and individuated success. This book will be of use to students and scholars crossing the fields of media and communication, political science, and sociology.

Disability Studies of Rhetoric -- Interchapter: An Archive and Anatomy of Disability Myths -- Rhetorical Histories of Disability -- Imperfect Meaning -- Interchapter: A Repertoire and Choreography of Disability Rhetorics -- Mêtis -- Eating Rhetorical Bodies -- I Did It on Purpose

The volume deals with the relationship between dialogue and rhetoric. The actual state of the art in dialogue analysis is characterized by a tendency to overcome the distinction between competence and performance and to combine components from both sides of the dichotomy, in a way which includes rules as well as inferences. The same is true of rhetoric: the guidelines proposed here no longer state that rationality and persuasion are mutually exclusive but suggest that they interact in what might be called the 'mixed game'. The concept of a dialogic rhetoric thus poses the question of how to in.

The anti-sceptical relativism and self-conscious rhetoric of the pragmatist tradition, which began with the Older Sophists of Ancient Greece and developed through an American tradition including William James and John Dewey has attracted new attention in the context of late twentieth-century postmodernist thought. At the same time there has been a more general renewal of interest across a wide range of humanistic and social science disciplines in rhetoric itself: language use, writing and speaking, persuasion, figurative language, and the effect of texts. This book, written by leading scholars, explores the various ways in which rhetoric, sophistry and pragmatism overlap in their current theoretical and political implications, and demonstrates how they contribute both to a rethinking of the human sciences within the academy and to larger debates over cultural politics

Intro -- Contents -- Preface to the Second Edition -- Acknoledgments for the First Edition -- Exordium -- 1 How to do a Rhetorical Analysis of Economics, and Why -- 2 The Literary Character of Economic Science -- 3 Figures of Economic Speech -- 4 The Rhetoric of Scientism: How John Muth Persuades -- 5 The Problem of Audence in Historical Economics: Robert Fogel As Rhetor -- 6 The Lawyerly Rhetoric of Coase's "The Nature of the Firm" -- 7 The Unexamined Rhetoric of Economic Quantification -- 8 The Rhetioric of Significance Tests -- 9 The Poverty of Economic Modernism -- 10 From Methodoloy to Rhetoric -- 11 Anti-Rhetoric -- 12 Since Rhetoric: Prospects for a Scientific Economics -- Bibliography -- Index.

This book is the first extended study about the relationship between Marxism and the rhetorical tradition. Aune suggests that the classical texts of Marx and Engels wavered incoherently between positivist and romantic views of language and communication-views made possible by the decline of the rhetorical tradition as a cultural force. Though Western Marxism attempted to resolve this incoherence, it lacked a satisfactory theory of its own. Aune argues that the liberating impulse of Marxist tradition, ultimately, would be better served if we paid closer attention to the rhetorical history of the labor movement and to the role of public discourse in arousing or quieting revolutionary consciousness.