Suchergebnisse

of Financial Law – Mykhailo Andriyovych Baludyanskyi (1769–1847). The purpose of the article is the generalization and specifi cation of the contribution of M.A. Baludyanskyi in the development of fi nancial management of the Russian Empire and the fi nancial, legal science and education. The development of fundamental theoretical knowledge about the nature of the historical, social and personal aspects of the history of science and technology served as the methodological basis of the research. The author singled out main directions of scientifi c-pedagogical, administrative and reform efforts of М.А. Baludyanskyi, as well as their practical signifi cance for the development of fi nancial-legal science and management practice. It is determined that as a teacher, a scientist and a practitioner-fi nancier M.A. Baludyanskyi was a follower of one of the founders of fi nancial science, a well-known German representative of Cameralism, Joseph Sonnenfels. The generalization of materials on various fi elds of activity of Professor M.A. Baludyanskyi, made it possible to determine his signifi cant contribution to the development of fi nancial science and practice of the Russian Empire and in the process of the formation of the Russian fi nancial legislation.

There is actual problem in the modern world associated with competitive advantage, positioning the image of the state, its political system and separate territorial- administrative units (cities, regions, historical provinces) in the political environment as the direction of current foreign policy. Creating a positive image and brand is one of the key problems for every modern country. This process in the present conditions is becoming increasingly important. A positive image is an effective means of transformation, improving the status and prestige of the state and its investment attractiveness. Brand state promotion (creating a positive image) is significant issue for modern Ukraine and its regions with target to increase its competitiveness.Globalization and global integration increase the requirement for the use of interdisciplinary methodological approaches and methods for the analysis of modern politics. Especially - it concerns such thing as 'state branding', it is studied by specialists in public administration, marketing, political geography, regional studies, geopolitics and political science.The aim of the article is to summarize the essence of the concept of 'state branding' taking into consideration the different scientific approaches to the interpretation of the content of the concept .The term 'branding' came into political science from scientific research in the field of commercial marketing on creating a propitious image of the nation, the government, the states and this approach became widespread.The concept of 'brand' (from English word brand –'stamp, mark') is defined as a well-known name positively identified and perceived environment, and thus becomes more respected and popular. That is why branding is responsible for the process of creating, implementing and strengthening the brand. So branding - the process of forming and brand management, that is an activity aimed at creating sustainable ideas in the mind of the subject.At once after originated the business branding began the concept of state branding, according to Simon Anholt it is a systematic process of harmonizing the actions, behavior, innovation, investment, and the country's communications strategy for the successful implementation of competitive identity. An example is the cooperation of the government on borrowings and investments to the country. Thus state branding - the process of creation and promotion through international media brand to consumers and country counterparts.Broadly, 'state branding' consists of governmental and regions actions with aims to marketing areas and sectors they represent. The concept is associated with the policy of formulation and implementation of the state brand, as a combination of emotional and rational concepts, and therefore need of a harmonious combination of national and local (regional) features uniqueness, otherness and attractiveness.Branding states as 'political brand' is used in relation to political institutions, persons and events in the case of uniqueness, originality, awareness, recognition and high reputation.Thus, political science measurement concept 'branding state' leads to the following conclusions:Firstly 'state branding' - the process of positioning the country, creation, creation of 'brand state', and therefore directly linked to its national interests and based on clearly defined values, priorities, positioned in the political environment;Secondly 'state branding' - a state political activity with aims to provide its information in the presence of wide circles awareness through reflection in the mass consciousness of its exclusive local differences;Thirdly 'state branding' can provide the state and territory opportunity to become a force of influence, broadcast their own decisions and increase their tangible and intangible resources and consists of various components of economic, political, social and cultural character and is a combined measure of recognition and success of its actions on internationally, assessing foreign public opinion about the country;Fourthly its essence is to create a positive image of the country that displays originality, unique and original characteristics of the area and the communities that are well known and have received public recognition. ; В статье освещаются основные подходы к трактованию понятия «брендинг государства». Суть которых заключается в том, что «брендинг государства» – это процесс позиционирования страны, создание, формирование «бренда государства», а потому напрямую связанный с ее национальными интересами и основывается на четко определенных ценностях, приоритетах, которые позиционируются в политической среде. ; У статті висвітлено основні підходи до трактування поняття «брендинг держави», суть яких полягає в тому, що «брендинг держави» – це процес позиціонування країни, створення, формування «бренду держави», а тому напряму пов'язаний з її національними інтересами і ґрунтується на чітко визначених цінностях, пріоритетах, що позиціо-нуються в політичному середовищі.

Article is devoted to the philosophical analysis of actual situation of humanities and the problem of their social role. The political role of humanities lies primarily in promoting the creation of public space. It gives a possibility do develop the human skills which are needed to be an active public agent. The purpose of the article deals with the concretization of public role of humanities which can be presented as different politics. Results. In the article the following politics are presented: politics of ideal (refers to a certain ideal of liberal education which is based on the liberal arts); politics of meaning and sense (it concerns the recognition of meanings, including those that constitute the social and political worlds); politics of sensuality (it connected with performativity as manner to create and comprehend the social and political worlds; also it can be explained as distribution of sensuality in context of J. Ranciere's conception of aesthetics as politics); politics of reconfiguration of discourse (it deals with elaboration of rules of communication on social problems); politics of imagination (the influence on structure of social world with using of imagination and fantasy); politics of responsivity (the comprehension of alien subjectivity), politics of memory (the formation of culture of memory). Originality. The different "politics" of humanities are presented as specific because they are connected with specific of human sciences' cognition. We deals not with objectivity that is directed to the explanation of world as closed system, but we have open system of interpersonal interaction. This interpersonal interaction can structure and configure social and political spheres. Conclusion. The politics of humanities are not separate each other. They are crosscutting, creating horizon ability to influence the public sphere.