Suchergebnisse

It is important to develop new products under a sustainable approach that allows the use of regional resources, considering the impacts that climate change has caused on endemic species such as those present in the thorny forest. A low glycemic index functional food was designed, made with mesquite fruit by applying the Design Thinking (DT) methodology as support for food design; The technical engineering of the product was carried out with eco-design and eco-innovation criteria, as well as a proposal for the development of the value chain. Four stages of the DT were carried out: first (empathy), the search was made regarding the national statistics referring to the population with metabolic diseases to take as a reference and determine the possible consumers of functional food in Lagos de Moreno (Jalisco), as well as the criteria established by the official Mexican regulations for the type of food products; second (Definition) the survey was designed, which was applied through social networks as a strategy to solve the shelter due to the pandemic, 157 surveys were applied; third (Ideation) the different ideas for the design of the food were proposed considering the basic composition of this type of food and the tastes of the consumer according to the survey; Fourth (Prototyping) the first food was made, under ecodesign and circular economy criteria that would allow a process with low environmental impact, but also with easy technological compliance; within the engineering of the product under ecodesign criteria, the concept of the food was developed, the Life Cycle Analysis of the product, the inputs and the evaluation of environmental impact and other aspects of engineering for the process were determined. Regarding the development of the value chain, this was carried out in accordance with the International Labor Organization (ILO), the mapping of the value chain was carried out, capturing the primary activities and the support activities that must be carried out.
This research provides knowledge in the development of functional foods with regional resources that allow the use of endemic species with additional benefits for consumers, but also the strengthening of the local economy, under sustainability criteria, in order to contribute as much as possible to achieve the sustainable development goal of zero hunger by 2030.

Football clubs in Spain, mainly the First and Second Division ones, have experienced a few changes regarding the forms of communication in the last ten or fifteen years. The communication offices are so professionalized areas that they carry out an intense informative activity, using all the channels at their disposal to get the message to all their audiences, including the media. This study will give a specific vision regarding how these departments behave with news reporters that usually give out information about these clubs; what assets they have, what inconveniences are there, what can they do when they are broadcasting information on a football match, or a training session. In addition, the role of social media will be examined, both the club as a whole and the individual players'. For this, the in-depth interview technique has been used, taking the pulse of eighteen journalists who daily cover the information of the main soccer clubs that are the object of this investigation. The results show that clubs, and therefore the communication departments, do not need the journalist to inform, as the informers have had to develop new habits and, the greater the importance of the entity, the greater are the inconveniences regarding the developing of its informative duty. The way of this research has been more complex than expected. Not all journalists have been open to carry out this work, for this reason the time for its development has been longer than expected. It can be noted that at least one journalist who has been interviewed works in cover the work of the main soccer teams in Spain, most of them in the First Division and others historical at the moment play in the Second Division. Those who have seen fit to ask the interview for the investigation were predisposed from the first moment, even offering to provide data and comments on the differences that exist between their first years of work as journalists of these clubs to current days. They find more difficulties than facilities, which prevent them from carrying out their work as journalists. One of the most important details during the conversations has been the speed with which they have had to adapt to the new demands, having to be up-to-date as far as social networks are concerned. These tools are essential to be able to be informed, in many cases, of what footballers do or say when they do not want to attend to the media, either due to the demands of the club or the player, who is reluctant to answer the questions from journalists. Applications such as Twitter or Instagram have become the best allies for journalists to reach the news on more than one occasion, considering themselves as a primary source. Thequestion is different nowadays because these football players' messages can be read at the same time for the followers. Another surprising aspect of the investigation is the different way some clubs treat journalists. There are remarkable differences between the so-called 'big clubs' with the rest of them. There are clubs that prohibit the access to team training sessions or that open the possibility that fans can see how some squads work.

Academia and organizations tend to agree on the importance they give to internal communication as a discipline of knowledge and as a strategic issue in organizational management. However, many organizations omit the systematic application of this type of communication and the academy has not produced, to date, a systematic body of knowledge. In order for these situations to be recognized and worked on, research work is necessary to build an integrating theoretical body. What this work proposes is to review the publications on internal communication (IC) to inquire about the recent advance in this knowledge and its applications. To accomplish this, four of the most important academic journals on communication in organizations were reviewed according to the SCImago Journal & Country Rank. They are: Public Relations Review, Management Communication Quarterly, International Journal of Strategic Communication and Journal of Communication Management. The period of analysis was carried out between 2015 and 2021. Bibliometric indicators used were: the number of articles on internal communication published, broken down by journal, year and number, most used words and phrases. The authors were also studied by analyzing the number of signatures per article, who published more on internal communication, as well as the most cited experts. The results in the 125 issues reveal a discreet presence of IC since of 1278 articles published, 126 dealt with the subject, which represented 9.87% of the total. The journal that published the most on IC was Public Relations Review with 38 articles, followed by Management Communication Quarterly with 35. Journal of Communication Management edited 32 articles, leaving International Journal of Strategic Communication as the journal that dealt with the subject the least with 21. All journals made special editions on various topics, but the Journal of Communication Management was the only one that made an extraordinary edition dedicated to IC under the title Internal Communication during the COVID-19 Pandemic published in volume 25, number 3, July 2021. The most productive year for IC was 2021 with 32 articles. Throughout the period, 55 issues were published without articles on IC, 36 with one, 20 with two, nine with three, four with four articles and only one issue with seven, the special edition. Among the most used words are employee (s), social, strategic, engagement, media and crisis. And the most used phrase after "internal communication" is "social media". The most cited author was also the most productive in the period studied: Lijuan Rita Men. Other authors who published multiple times included Cen April Yue, Ana Tkalac Verčič, Jeong Nam Kim, and Vibeke Thøis Madsen. James Grunig, Ansgar Zerfass, François Cooren, Linda L. Putnam, Mary Welch, and W. Timothy Coombs were also frequently cited. In conclusion, and despite the increased interest caused by the pandemic, internal communication is not a priority issue in the reviewed journals. A greater emphasis on normative and instrumental aspects was also detected, with a clear orientation towards the solution of specific organizational problems, that is, a functionalist perspective, centered on management. This article seeks to support both scholars and professionals of internal communication, leaving within their reach, in addition to this review, the challenge of increasing research to generate knowledge in internal organizational communication.

The Family Business, as a phenomenon that explains the economic dynamism of the countries, has been studied from several points of view, standing out among them the Succession, the Corporate Governance or the factors that condition its Competitiveness. On the other hand, there are fewer specific studies about organization´s vision relating Communication Management and its impact on the achievement of success.
The study aims to determine whether the concept of communication is considered by family entrepreneurs as a key success factor within their general vision of management and strategy. And subject to it, it tries to unravel the vision that businessmen and businesswomen have in the field of Communication from the terms related to this matter that they use most in their testimonies. Likewise, the work proceeds to characterize the different roles that these business leaders confer on Communication from the instrumental point of view, as a tool that contributes to solving specific aspects of management.
The research is based on a review of the literature generated by scholars in the field of Intangible Resources and Business Reputation. It´s also focused on the analysis referred to the phenomenon known as the Family Business. From this theoretical framework, the object of study is based on the stories or testimonies of the forty businessmen collected over almost 800 pages in the two volumes that set up the work of KPMG entitled Those who leave their mark. The content and speech analysis techniques are used for their study.
The work confirms the importance of Communication in the transmission of the values that guide the activity of companies and make a difference with respect to their key competitors; hence, the intangibles that contribute to the configuration of business reputation. Likewise, based on the businessmen's own testimonies, the instrumental functions that businessmen confer on Communication for the achievement of their corporate and business objectives are identified.
As highlight in the study, the management of business intangibles is one of the latest and most important innovations in modern business management, and its leading role is the result of the evolution of strategic management towards new value niches within companies and its Communication´s development. Besides, in recent years, Communication has shifted its focus from the product to the brand, image and reputation of the companies.
Furthermore, within the resources included in the category of intangibles, reputation has become the real territory in which companies compete to win the favour of their clients and consolidate their position in the markets. This relevance acquired by reputation has led some authors to speak of the "reputation economy" to refer to the new economic and social paradigm in which we find ourselves.

La implantación de modelos de comunidad o ciudad sostenibles, resilientes, neutros en carbono e inclusivos requieren la toma de decisiones en políticas públicas con implicaciones sociales, económicas y/o medioambientales que históricamente se han tomado sin contar con datos o evidencias que las justificaran. El concepto de ciudad inteligente viene a favorecer el despliegue de dispositivos de Internet de las cosas (IoT) cuyos datos obtenidos junto los de sistemas de información administrativos, se depositan en una plataforma urbana de datos. Esta gestión eficiente de los recursos y servicios disponibles requiere no solamente dotar de ¿inteligencia¿ determinadas infraestructuras físicas y lógicas, sino también recolectar y gestionar en tiempo real un volumen de información cada vez más elevado. Como resultado, información de muy diversa índole ha de ser procesada e interpretada, no solamente para monitorizar el funcionamiento de la ciudad, sino también para identificar sinergias y mejorar la eficiencia. Este artículo describe, los aspectos de gobernanza, organizativos y tecnológicos que se han desarrollado en el Ayuntamiento de València desde el año 2014 para mejorar la toma de decisiones políticas y de gestión estratégica de los servicios municipales .Se describirán soluciones de cuadros de mando de ciudadanía y de gestión interna, geoportal municipal, estudios de datos masivos para esta gestión pública basada en evidencias y, por último, dos casos de uso de gestión de datos masivos generados por dispositivos IoT.
Komunitate- edo hiri-eredu iraunkorrak, erresilienteak, karbono-emisioetan neutroak direnak eta inklusiboak ezartzeko, ezinbestekoa da politika publikoetan erabakiak hartzea, eta, noski, erabakiok gizarte-, ekonomia- edo ingurumen-inplikazioak dituzte. Bada, historikoki, justifikatzen dituzten inolako daturik edo ebidentziarik izan gabe hartu dira erabakiok. Hiri adimendunaren kontzeptuak Gauzen Interneteko (IoT) gailuak hedatzen laguntzen du, eta gailuon bidez lortutako datuak, administrazio-informazioko sistemetako datuekin batera, datuen hiri-plataforma batean gordetzen dira. Eskura ditugun baliabideak eta zerbitzuak eraginkortasunez kudeatzeko, ez da beharrezkoa soilik azpiegitura fisiko eta logiko jakin batzuk «adimenez» hornitzea: denbora errealean gero eta informazio-bolumen handiagoa biltzea eta kudeatzea ere ezinbestekoa da. Azken batean, askotariko informazioa prozesatu eta interpretatu behar da, bai hiriaren funtzionamendua monitorizatzeko, bai eta sinergiak identifikatzeko eta eraginkortasuna hobetzeko ere. Bada, artikulu honetan, Valentziako Udalean udal-zerbitzuekin lotutako erabaki politikoak hartzeko eta zerbitzuon kudeaketa estrategikoa hobetzeko 2014tik garatutako gobernatza-, antolakuntza- eta teknologia-alderdiak deskribatzen dira. Hala, herritarrei bideratutako zerbitzuetako zein barne-kudeaketako aginte-koadroekin, udalaren geoatariarekin eta datu-masiboen azterketekin lotuta erabilitako konponbideak deskribatzen dira artikuluan, betiere ebidentzietan oinarritutako kudeaketa publikoa helburu. Azkenik, Gauzen Interneteko gailuek sortutako datu-masiboen kudeaketaren erabileraren bi kasu ere deskribatzen dira.
The implementation of sustainable, resilient, carbon neutral and inclusive community or city models requires decision-making in regard to public policies with social, economic and/or environmental implications which were made in the past taking no account of data or evidence to justify them. The smart city concept fosters the deployment of Internet of Things (IoT) mechanisms whose obtained data are uploaded to an urban data platform together with those of the administrative information systems. This efficient management of the available resources and services implies not only endowing ¿intelligence¿ to certain physical and logical infrastructures, but also the real-time collection and management of an increasingly greater volume of information. As a result, a very wide range of information must be processed and interpreted, not only in order to monitor the way the city functions, but also to identify synergies and improve efficiency. This article describes the governance, organisational and technological aspects developed by the Valencia City Council since 2014 with a view to improving political decision-making and on strategic management of the municipal services. A description will be given of dashboard solutions for citizens and internal management, the municipal geoportal, mass data studies for evidence-based public management and, lastly, two cases on the use made of the mass data management generated by IoT mechanisms.