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The article analyses the neologisms 2014 as a result of the changes in social life and enlarged the Russian language vocabulary. The presented words and the word combinations are characterized from the point of view of the existing word-building patterns. Especial attention is given to new abbreviations as well as to the abridged words, their etymology and the ways of building new neologisms on the basis of the existing words: Euromaidan – antymaidan – automaidan. The author also emphasizes the neologisms, that appeared as a result of changes in semantics by means of splitting and transition to homonymy. As an example of such semantic changes the author shows not only single words but also word combinations such as "green little people", "polite people" and "titushko" – a surname that became a common noun. Due to the popularity and social significance the neologisms of the year 2014 take the leading positions in the national contests "word of the year". They influence the reassessment of a neutral notion making it either positive or negative and over the background of political confrontation during the year 2014 have transformed into the "words of hate".Keywords: neologisms, abridged words, homonyms, abbreviation, semantic changes, the word of the year. ; У статті аналізуються неологізми 2014 року, що поповнили словниковий склад російської мови в результаті змін у житті суспільства. Зібрані слова й словосполучення характеризуються з погляду наявних у мові словотвірних моделей. Продуктивними виявилися складання основ, абревіація, лексико-семантичний спосіб словотворення. Розглядається популярність та соціальна значущість нових слів і словосполучень, їх етимологія. Акцентується увага на ролі пропагандистської спрямованості тексту у формуванні оцінного значення нової лексики.Ключові слова: неологізми, складноскорочені слова, абревіація, омоніми, семантичне переосмислений, слово року. В статье анализируются неологизмы 2014 года, пополнившие словарный состав русского языка в результате изменений, произошедших в жизни общества. Собранные слова и словосочетания характеризуются с точки зрения существующих в языке словообразовательных моделей. Продуктивными оказались сложение основ, аббревиация, лексико-семантический способ словообразования. Рассматривается популярность и социальная значимость новых слов и словосочетаний, их этимология. Акцентируется внимание на роли пропагандистской направленности текста в формировании оценочного значения новой лексики.Ключевые слова: неологизмы, сложносокращенные слова, омонимы, аббревиатура, семантическое переосмысление, слово года. The article analyses the neologisms 2014 as a result of the changes in social life and enlarged the Russian language vocabulary. The presented words and the word combinations are characterized from the point of view of the existing word-building patterns. Especial attention is given to new abbreviations as well as to the abridged words, their etymology and the ways of building new neologisms on the basis of the existing words: Euromaidan – antymaidan – automaidan. The author also emphasizes the neologisms, that appeared as a result of changes in semantics by means of splitting and transition to homonymy. As an example of such semantic changes the author shows not only single words but also word combinations such as "green little people", "polite people" and "titushko" – a surname that became a common noun. Due to the popularity and social significance the neologisms of the year 2014 take the leading positions in the national contests "word of the year". They influence the reassessment of a neutral notion making it either positive or negative and over the background of political confrontation during the year 2014 have transformed into the "words of hate".Keywords: neologisms, abridged words, homonyms, abbreviation, semantic changes, the word of the year.

The article considers and studies the problem of psychophysiological adaptation of freshmen through the concretization of the very concept of adaptation and determination of the time period of the adaptation period. Moreover, carried out a scientific analysis and experimental study of key aspects of psycho-physiological adaptation of first-year students. The levels of adaptive and communicative abilities, neuropsychic stability and moral norm, indicators of psychophysiological adaptation and the main features that indicate the sources of maladaptation have been determined. The criteria for psychophysiological adaptation (state of health, mood, anxiety, fatigue, activity behavior) are highlighted, and prospects for further research are formulated.

According to the results of the work it was found that most freshmen have high rates of development of communicative abilities and moral normativity. They really assess their role in the team, in relationships, focusing on compliance with generally accepted norms of behavior. Freshmen are capable of accepting other people as they are, respect their originality and the right to be themselves. The development of such an ability characterizes them as a mature personality.

High optimism score and high ability for somatic regulation were found. In addition, a moderate (average) level of psychophysiological maladaptation was found in young people. From time to time, they have certain difficulties associated with changes in the forms, teaching and assessment methods that are characteristic of a comprehensive school, and most often they experience problems due to a deterioration in well- being, namely, due to the characteristics of individual mental processes of freshmen, a decrease their overall activity and a decrease in motivation for any activity. Freshmen are dominated by a low level of development of adaptive abilities and neuropsychic stability.

The data obtained indicate the need to develop a system of measures to update the adaptive capabilities of freshmen. We identified this direction as a promising vector for further studies of this problem.

The article describes the complex psychological and material circumstances in which the culture of Ukraine (Kyiv in particular) developed in 1994 in the face of financial deficits in the country and political turmoil and uncertainty. It describes the efforts of local intellectuals (philosophers and artists) to resist thenegative circumstances of the situation and to work for the future. Thanks to James Soros Foundation, the Transformation of Humanities program in Ukraine was established. The program facilitated the selection and publication of new generation textbooks for independent Ukraine. The initiators of the publication were the Institute of Philosophy of Ukraine and the director of the program N. Viatkina. Such efforts were defining for the formation of the state. The creative horizon was determined by the foundation of new musical programs, including Kyiv Musical Fest organized by composer Ivan Karabits. He also founded the cycle of concerts Time Cameras and a competition for young performers named after Volodymyr Horowitz. I. Karabits collaborated with the artists of Kyiv and arranged the Art Muzyk Fest exhibition. Despite financial turmoil on the initiative of talented artists, a number of interesting expositions took place. These initiatives were supported by Ivan Dziuba, who was Minister of Culture at that time. Young artists, who did not rely on the reactionary and indifferent artist community, organized the creative squat BZH-ART (existed from1994 to 2014). Innovative art developed there. The appearance of Dzerkalo Tyzhnia newspaper was significant due to its realistic reports. The era of the 1990s came in the facts that often connected readers to the bitter, dramatic, and even tragic pages of those times. The country in the strategy of the publication was capable of realizing itself in the words of journalists. Later, in times of the reign of L. Kuchma and V. Yanukovych, the authorities tried to destroy the publication by all means.Article received 20.05.2019 ; Статтю присвячено складним психологічним і матеріальним обставинам, у яких розвивалася культура України (Києва) у 1994 р. за умов фінансового дефіциту в країні та політичного безладу і невизначеності. Йдеться про зусилля інтелектуалів (філософів та митців) протистояти негативним обставинам тодішньої ситуації і працювати на перспективу. Завдяки фінансуванню Фонду Дж. Сороса було засновано програму «Трансформація гуманітарної освіти в Україні», яка сприяла відбору та виданню підручників нового покоління для незалежної України. Ініціаторами видання був Інститут філософії України та директор програми Н. Вяткіна. Творчий горизонт визначився заснуванням нових музичних програм, зокрема «Київ Музик Фесту» композитором Іваном Карабицем. Він же заснував цикл концертів «Час камерати» та конкурс для молодих виконавців імені Володимира Горовиця. Карабиць співпрацював з художниками Києва, зорганізувавши виставку «Арт Музик Фест». Попри фінансові негаразди, з ініціативи талановитих художників відбулася низка цікавих експозицій. Ці ініціативи підтримував Іван Дзюба, який тоді був на посаді міністра культури. Молоді художники, що не покладалися на доволі реакційну і байдужу до їхньої долі Спілку художників, організували творчий сквот «БЖ-АРТ» (існував з 1994 по 2014 р.). Там розвивалося інноваційне мистецтво.Матеріал надійшов 20.05.2019

The article deals with the highlighting of problem of food hygiene at the First All-Ukrainian sanitary-food congress in 1934 year. The food is one of the main lever, which creating the harmony of the human's body and the environment, contributes, in a certain way, to the health and ability of the body to counteract of the influence of unfavorable factors. Violation of the main dominant food causes a number of diseases – from the reduction of the immune status of the organism to the nutritional diseases. The safety of consumed food has always been topical. Therefore, problems of improving the quality of food in the population were also considered at the First All-Ukrainian sanitary-food congress. In Ukrainian historiography there are no solid scientific investigations concerning the coverage of the activities of the First All-Ukrainian sanitary-food congress are determined. The purpose of the article is to highlight the problems of food hygiene at the First All-Ukrainian Sanitary and Food Congress in 1934 year. The methodology of this research is based on a set of principles of objectivity, history and system ana lysis of facts and events. The First All-Ukrainian sanitary-food congress proposed of measures creating a high sanitary culture on food enterprises and producing of high-quality food products for the population of the country is elucidated. In particular, the following main questions were addressed: sanitation of public catering and food industry; prophylactic of food poisoning; unification of chemical-bacteriological research of food products, as well as refinement and improvement of the methodology of these researches; food law. Summing up the work, the First All-Ukrainian sanitary-food congress approved the important regulations, the implementation of which improved the food of the population of the country in the second half of the 30th year of the twentieth century.However, at the congress, no words were spoken about excessive grain procurement plans for communist rule in 1932-1933 years, which led ...

У статті проаналізовано функціонування полонізмів у «Кременецькій земській книзі 1578 року», зокрема встановлено наповненість тематичних груп, описано лексико-семантичні особливості, фонетико-графічні варіанти. Простежено еволюцію виявленої лексики польського походження в українській мові. ; The subject of the article's description is polonisms in the Kremenets Territorial Book of 1578 year, which was recently published. The book is written in the old Ukrainian clerical language of that time.The analyzed names are divided into thematic groups. Most of the items of Polish origin is in the groups naming people by vocation (de(r)zha(v)ca, podstarostyy) and social status (pan, shlyahtych, mischanyn), law terms (vyroku) etc.A number of words wass an integral part of the business style (zletsyl, vladzy), some of which were registered in the clerical patterns (vlostnoyu rukoyu, renka vlasna, zavytyy rok, dosyt uchynyty), the names of the holidays (Тreh Kroley, sviatoho Myhaila), used as a court term for performing.The polonisms, used with specific doublets (malzhonok – muzh, krolevskoy – korolevskoy, chotyrydesyat – sorok, krevnyy – krovnyy) or forming synonymic relations with words borrowed from other languages (martsa – marta, vo chlonkoh – vo artyculah), are attested.The function words of Polish origin (volde, lech, kolviek), which were probably copied according to the Polish pattern of writing such documents, are quite common.Lack of proper codification, dependence from the text form, language interference processes caused by Polish-Ukrainian bilingualism, explain significant variability of the attested words at different levels: vlastnyy – vlasnyy, vlostnost – vlastnost / vlasnost, krolevskaya – korolevskaya, renkoyu – rukoyu etc.Despite the fact that the text was created during the period when the Polish language just began to actively penetrate into all areas of Ukrainian political and social life, a considerable number of multi-thematic polonisms function in the document under study. Comparison with other documents of later times and different territories showed that although the words of Polish origin in the record are widely represented, but the frequency of their use is lower than in the documents written in the seventeenth century.

У статті проаналізовано функціонування полонізмів у «Кременецькій земській книзі 1578 року», зокрема встановлено наповненість тематичних груп, описано лексико-семантичні особливості, фонетико-графічні варіанти. Простежено еволюцію виявленої лексики польського походження в українській мові. ; The subject of the article's description is polonisms in the Kremenets Territorial Book of 1578 year, which was recently published. The book is written in the old Ukrainian clerical language of that time.The analyzed names are divided into thematic groups. Most of the items of Polish origin is in the groups naming people by vocation (de(r)zha(v)ca, podstarostyy) and social status (pan, shlyahtych, mischanyn), law terms (vyroku) etc.A number of words wass an integral part of the business style (zletsyl, vladzy), some of which were registered in the clerical patterns (vlostnoyu rukoyu, renka vlasna, zavytyy rok, dosyt uchynyty), the names of the holidays (Тreh Kroley, sviatoho Myhaila), used as a court term for performing.The polonisms, used with specific doublets (malzhonok – muzh, krolevskoy – korolevskoy, chotyrydesyat – sorok, krevnyy – krovnyy) or forming synonymic relations with words borrowed from other languages (martsa – marta, vo chlonkoh – vo artyculah), are attested.The function words of Polish origin (volde, lech, kolviek), which were probably copied according to the Polish pattern of writing such documents, are quite common.Lack of proper codification, dependence from the text form, language interference processes caused by Polish-Ukrainian bilingualism, explain significant variability of the attested words at different levels: vlastnyy – vlasnyy, vlostnost – vlastnost / vlasnost, krolevskaya – korolevskaya, renkoyu – rukoyu etc.Despite the fact that the text was created during the period when the Polish language just began to actively penetrate into all areas of Ukrainian political and social life, a considerable number of multi-thematic polonisms function in the document under study. Comparison with other documents of later times and different territories showed that although the words of Polish origin in the record are widely represented, but the frequency of their use is lower than in the documents written in the seventeenth century.

The concept of complex psychological adaptation of first-year students for student life is presented. Theories of adaptability of adolescents and adolescents and the concept of their adaptation to new minds of life and activity are generalized. The results of the empirical study of the individual-psychological qualities of the freshmen, the features of their social interaction and academic motivation are described. The experience of the psychological support of the process of adaptation of students who are internally displaced to study at a university is analyzed. Their true personal and character peculiarities, ways of adapting to the situation and responding to adverse influences from the external environment are determined. The perspective circle of researches in the field of psychological support and support of internally displaced students is outlined. Adaptation to learning has been found to be a complex process of learning the norms and rules of an educational institution, forging friendships with one-groupers, and for constructive relationships with teachers; development of strategies of educational activity and initial activity. The article determines that the adaptation of internally displaced first-year students to study should come as an active tertiary adaptation of students to the higher education institutions, in the process of developing students' skills and ability to organize their understanding, and life, the system of working with professional self-education and self-education of professionally significant qualities of personality. It has been found that the process of adaptation to university education is a complex system of transformations that occur with a person in accordance with changes in the minds of existence. The beginning of a student's life is connected with numerous social changes; replacement of existing attitudes and stereotypes; stressful situations. For some students, this can lead to the substitution of a real sense of adulthood by activities such as freedom to attend classes, unsystematic homework, and so on. All of this can, over time, be transformed into a reluctance to study, attend a school, and participate in one's social life.

Invention is a creative process that allows you to solve problems in any field of the national economy and has a positive effect. Invention in the Armed Forces of Ukraine is connected with the improvement of the results of technical progress and the improvement of the production of weapons and military equipment. Invention is inextricably linked with intellectual property, with the legal right of people to possess, to use their own inventions or innovative proposals at their own discretion, to grant the right to use them to other persons. ; Изобретательство - творческий процесс, который позволяет по-новому решать задачи в любой отрасли народного хозяйства и имеет положительный эффект. Изобретательство в Вооруженных Силах Украины связано с совершенствованием результатов технического прогресса и совершенствования производства вооружения и военной техники. Изобретательство неразрывно связано с интеллектуальной собственностью, с законными правом людей владеть, использовать по своему усмотрению свои изобретения или рационализаторские предложения, предоставлять право на использование их другим лицам. ; Винахідництво – творчий процес, який дає змогу поновому вирішувати завдання в будь-якій галузі народного господарства і має позитивний ефект. Винахідництво у Збройних Силах України пов'язане з удосконаленням результатів технічного прогресу і вдосконалення виробництва озброєння та військової техніки. Винахідництво нерозривно пов'язано з інтелектуальною власністю, ззаконним правом людей володіти, використовувати на власний розсуд свої винахіди або раціоналізаторські пропозиції, надавати право на використання їх іншим особам.

The features of the coverage of the so-called Ukrainian issue in one of the most authoritative and influential periodicals of the former Soviet Union during the period of restructuring — 'MoscowNews' Weekly are considered in the article.In 1989, a number of political and socio-economic issues that testified to the deep systemic crisis of the Communist empire came to the fore. This was also reflected in the materials of the weekly for the 1989. It became clear that the Soviet propaganda's assertion on resolving the national issue in theUSSRwas a myth.The Ukrainian issue was one of the components of the national issue. However, as the analysis of the publications implies, the weekly did not pay much attention to the events in the Ukrainian soviet republic.In 1989, several publications were published concerning the establishment of the independence movement, the activities ofUSSRdeputies fromUkraine, and others. However, the political processes inUkraine, including those related to national revival, were considered by the newspaper editorial staff within the framework of a Union-wide (read all-Russian) democratic movement. Furthermore, in 1989 theUSSRseemed an 'island of peace and stability'.The editorial board saw no threat to the integrity of the Communist empire on the part ofUkraine, focusing its attention on events in other national republics. Meanwhile, the Ukrainian republic was destined to play a decisive role in the collapse of theSoviet Union.Based on the analysis of the content of the weekly, the author draws one more conclusion: even the democratic Union-wide press in national matters remained largely in the imperial positions. Also on the pages of the weekly we can find a manipulative construct for the protection of 'Russian-speaking' citizens. This construct continues to live on in 30 years — modernRussiauses it in a hybrid war againstUkraineand other neighbors. ; У статті розглянуто особливості висвітлення так званого українського питання в одному із найавторитетніших і найвпливовіших періодичних ...

У статті розглянуто особливості висвітлення так званого українського питання в одному із найавторитетніших і найвпливовіших періодичних видань колишнього Радянського Союзу періоду перебудови — тижневика «Московскіє новості». Серед низки політичних та соціально-економічних питань, які свідчили про глибоку системну кризу комуністичної імперії, у 1989 р. на перший план вийшло національне питання. Це знайшло відображення і у матеріалах газети за 1989 рік. Стало зрозуміло, що твердження радянської пропаганди про те, що національне питання у СРСР остаточно розв'язане, є міфом. Українське питання було одним зі складників національного питання. Однак, як випливає із аналізу публікацій, тижневик приділяв українській тематиці набагато менше уваги порівняно із висвітленням подій з інших радянських республік. Між тим саме Українській РСР судилося відіграти вирішальну роль у розпаді Радянського Союзу. ; The features of the coverage of the so-called Ukrainian issue in one of the most authoritative and influential periodicals of the former Soviet Union during the period of restructuring — 'Moscow News' Weekly are considered in the article. In 1989, a number of political and socio-economic issues that testified to the deep systemic crisis of the Communist empire came to the fore. This was also reflected in the materials of the weekly for the 1989. It became clear that the Soviet propaganda's assertion on resolving the national issue in the USSR was a myth. The Ukrainian issue was one of the components of the national issue. However, as the analysis of the publications implies, the weekly did not pay much attention to the events in the Ukrainian soviet republic. In 1989, several publications were published concerning the establishment of the independence movement, the activities of USSR deputies from Ukraine, and others. However, the political processes in Ukraine, including those related to national revival, were considered by the newspaper editorial staff within the framework of a Union-wide (read all-Russian) democratic movement. Furthermore, in 1989 the USSR seemed an 'island of peace and stability'. The editorial board saw no threat to the integrity of the Communist empire on the part of Ukraine, focusing its attention on events in other national republics. Meanwhile, the Ukrainian republic was destined to play a decisive role in the collapse of the Soviet Union. Based on the analysis of the content of the weekly, the author draws one more conclusion: even the democratic Union-wide press in national matters remained largely in the imperial positions. Also on the pages of the weekly we can find a manipulative construct for the protection of 'Russian-speaking' citizens. This construct continues to live on in 30 years — modern Russia uses it in a hybrid war against Ukraine and other neighbors.

The features of the coverage of the so-called Ukrainian issue in one of the most authoritative and influential periodicals of the former Soviet Union during the period of restructuring — 'MoscowNews' Weekly are considered in the article.In 1989, a number of political and socio-economic issues that testified to the deep systemic crisis of the Communist empire came to the fore. This was also reflected in the materials of the weekly for the 1989. It became clear that the Soviet propaganda's assertion on resolving the national issue in theUSSRwas a myth.The Ukrainian issue was one of the components of the national issue. However, as the analysis of the publications implies, the weekly did not pay much attention to the events in the Ukrainian soviet republic.In 1989, several publications were published concerning the establishment of the independence movement, the activities ofUSSRdeputies fromUkraine, and others. However, the political processes inUkraine, including those related to national revival, were considered by the newspaper editorial staff within the framework of a Union-wide (read all-Russian) democratic movement. Furthermore, in 1989 theUSSRseemed an 'island of peace and stability'.The editorial board saw no threat to the integrity of the Communist empire on the part ofUkraine, focusing its attention on events in other national republics. Meanwhile, the Ukrainian republic was destined to play a decisive role in the collapse of theSoviet Union.Based on the analysis of the content of the weekly, the author draws one more conclusion: even the democratic Union-wide press in national matters remained largely in the imperial positions. Also on the pages of the weekly we can find a manipulative construct for the protection of 'Russian-speaking' citizens. This construct continues to live on in 30 years — modernRussiauses it in a hybrid war againstUkraineand other neighbors. ; У статті розглянуто особливості висвітлення так званого українського питання в одному із найавторитетніших і найвпливовіших періодичних видань колишнього Радянського Союзу періоду перебудови — тижневика «Московскіє новості». Серед низки політичних та соціально-економічних питань, які свідчили про глибоку системну кризу комуністичної імперії, у 1989 р. на перший план вийшло національне питання. Це знайшло відображення і у матеріалах газети за 1989 рік. Стало зрозуміло, що твердження радянської пропаганди про те, що національне питання у СРСР остаточно розв'язане, є міфом.Українське питання було одним зі складників національного питання. Однак, як випливає із аналізу публікацій, тижневик приділяв українській тематиці набагато менше уваги порівняно із висвітленням подій з інших радянських республік. Між тим саме Українській РСР судилося відіграти вирішальну роль у розпаді Радянського Союзу.

The features of the coverage of the so-called Ukrainian issue in one of the most authoritative and influential periodicals of the former Soviet Union during the period of restructuring — 'MoscowNews' Weekly are considered in the article.In 1989, a number of political and socio-economic issues that testified to the deep systemic crisis of the Communist empire came to the fore. This was also reflected in the materials of the weekly for the 1989. It became clear that the Soviet propaganda's assertion on resolving the national issue in theUSSRwas a myth.The Ukrainian issue was one of the components of the national issue. However, as the analysis of the publications implies, the weekly did not pay much attention to the events in the Ukrainian soviet republic.In 1989, several publications were published concerning the establishment of the independence movement, the activities ofUSSRdeputies fromUkraine, and others. However, the political processes inUkraine, including those related to national revival, were considered by the newspaper editorial staff within the framework of a Union-wide (read all-Russian) democratic movement. Furthermore, in 1989 theUSSRseemed an 'island of peace and stability'.The editorial board saw no threat to the integrity of the Communist empire on the part ofUkraine, focusing its attention on events in other national republics. Meanwhile, the Ukrainian republic was destined to play a decisive role in the collapse of theSoviet Union.Based on the analysis of the content of the weekly, the author draws one more conclusion: even the democratic Union-wide press in national matters remained largely in the imperial positions. Also on the pages of the weekly we can find a manipulative construct for the protection of 'Russian-speaking' citizens. This construct continues to live on in 30 years — modernRussiauses it in a hybrid war againstUkraineand other neighbors. ; У статті розглянуто особливості висвітлення так званого українського питання в одному із найавторитетніших і найвпливовіших періодичних видань колишнього Радянського Союзу періоду перебудови — тижневика «Московскіє новості». Серед низки політичних та соціально-економічних питань, які свідчили про глибоку системну кризу комуністичної імперії, у 1989 р. на перший план вийшло національне питання. Це знайшло відображення і у матеріалах газети за 1989 рік. Стало зрозуміло, що твердження радянської пропаганди про те, що національне питання у СРСР остаточно розв'язане, є міфом.Українське питання було одним зі складників національного питання. Однак, як випливає із аналізу публікацій, тижневик приділяв українській тематиці набагато менше уваги порівняно із висвітленням подій з інших радянських республік. Між тим саме Українській РСР судилося відіграти вирішальну роль у розпаді Радянського Союзу.

Проаналізовано історію, мету та стратегічні завдання проведеного у 2018 році Європейського року культурної спадщини. Розглянуто ініціативи та документи європейських урядових та неурядових організацій з цього питання, а також наукові дослідження, що обґрунтовують важливість культурної спадщини у зміцненні почуття належності до спільного європейського простору. Зауважено, що на практиці відбувся радше рік культурної спадщини країн Європейського Союзу, а не Європи загалом. ; Cultural heritage is a strategic resource based on the democratic, ethical, aesthetic and ecological values of society. The European Year of Cultural Heritage emphasized the cultural heritage issues at the level of European structures, as well as at the national and regional levels. An important task of the strategic approach was the development of long-term models of cultural heritage policy and strengthening its role in sustainable development, analysis of its economic and social impact, as well as the role of scientific research on cultural heritage. The European Union's Horizon 2020 Research and Innovation Framework Program from 2014 to 2020 provides for an investment of 500 million euros in cultural heritage.The aim of the article is to analyze the formation and implementation in 2018 of the European Year of Cultural Heritage as a strategic tool for sustainable development to preserve the cultural heritage of Europe and the formation of European identity in times of large migration waves. The article analyzed the goals and strategic objectives of the Year, considered the initiatives of European governmental and non-governmental organizations on this issue. It is noted that in practice it was the Year of the cultural heritage of the European Union rather than the Year of cultural heritage of the whole Europe.The theoretical and methodological basis of the article are the documents of European institutions on this issue, as well as researches on cultural heritage within the framework of the preparation and implementation of the EYCH, followed by long-term strategy.