Suchergebnisse

Problem setting. The current conditions of developing Ukrainian society are characterized by the modernization of all spheres of publicity, the introduction of democratic forms of the organization of public power, and the definition of strategic goals for further development. Such positive changes are opposed by the hybrid war of the Russian Federation, which seeks to undermine the integrity of Ukraine, in particular, to blur the unity of Ukraine as well as the unity and sovereignty of Ukrainianness. Under these conditions, the theory and practice of public administration have high tasks – to develop and implement the policy of Ukrainian centrism, to bring to life the political identity of society.Recent research and publications analysis concerning the raised problem may be carried out in several directions. First of all, it should be noted that consideration of the contemporary problem of Ukrainian identity should be based on the literary heritage of the great artists of Ukraine (T. Shevchenko, I. Franko, Lesya Ukrainka, etc.) and take into account the contemporary works of prominent researchers of typical features of the people (Yu. Shevelova, L. Kostenko, O. Zabuzhko, L. Ivshyna, etc.). Theoretical and methodological foundations for considering identity as a factor in the development of modern society are laid in the ideas of the classics of world thought (J. Bodriiar, Y. Habermas, V. Dilthey, E. Erikson, L. F. G. Svedsen, F. Fukuyama, etc.). The general social importance of solving the problem of Ukrainian identity is reflected in the works of Ukrainian scholars such as E. Bystrytskyi, V. Horbulin, S. Datsiuk, A. Kolodii, H. Pocheptsov. The public-managerial format for asserting Ukrainian identity is revealed by the following authors: V. Pasichnyk, N. Pidberezhnyk, O. Shaparenko and others.Highlighting previously unsettled parts of the general problem. The analyzed works raise important aspects of the theoretical interpretation and social significance of Ukrainian identity but do not fully reveal the peculiarities of its practical assertion by public-managerial means in conditions of the uncompromising hybrid war on the part of the Russian Federation. Accordingly, the paper objective is defined as a justification of the topicality of the usage of theoretical and practical potential of public administration for the preservation and development of Ukrainian identity.Paper main body. The starting point of the article is the statement that the modern expansion of the sphere of public administration includes new socio-cultural layers of influence on further development. Accordingly, the value of the level of the conscious attitude, rational understanding of the carried out transformations is increasing. One of the important aspects of personal awareness of social processes is the determination of the identity. The topicality of the problem of Ukrainian identity has been considered in the context of several contemporary challenges, among which the incompleteness of its formation and the systemic efforts of the Kremlin directed at destroying this powerful resource of development are of particular importance.A distinction is drawn between Ukrainian and Russian national identity, which is, first and foremost, in the level of orientation towards civilizational and democratic values, in attitude to the ways of social self-realization and so on.The classification of the main directions of destructing Ukrainian identity by the propaganda machine of the Russian Federation is carried out, within which four blocks, twelve specific influences and goals are fixed. Accordingly, the means of counteracting such semantic aggression are indicated. The conceptual basis of Ukrainian identity is political Ukrainian-centrism as a comprehensive statement of a common civilizational future.It is substantiated that compliance with the policy of strengthening Ukrainian identity by public-managerial means is possible due to the combination of theoretical and practical content of the activity of all subjects of modernization of society. The content of specific steps of forming Ukrainian identity is revealed.Conclusions of the research and prospects for further studies. It is stated that one of the pressing challenges of the present is to preserve and strengthen Ukrainian identity as an effective resource for Ukraine's development. Identity is revealed through several essential features, a self-awareness of the subject of his or her inner affinity with social groups. Ukrainian identity differs qualitatively from Russian identity in terms of democracy, tolerance and rationality. It is substantiated that Russian aggression towards all Ukrainian is largely due to the resentment syndrome. Emphasis is placed on the public-managerial format of strengthening Ukrainian identity and the theoretical and practical tools of this process are revealed. Prospective directions of further scientific research of the raised problematics will be the search for the answer to the questions about the deep structures of social and political identity, as well as about specific ways of influence of the sphere of publicity on the formation of Ukrainian identity. ; Досліджено публічно-управлінський аспект сучасної боротьба за українськуідентичність у контексті розкриття сфери публічності як багатогранного процесу забезпечення розвитку демократії та державного суверенітету України. На основі визначення ідентичності як результату самоусвідомлення особою своєї спорідненості з певною соціальною групою виокремлено сутнісні ознаки саме української ідентичності. Продемонстровано її принципову відмінність від російської ідентичності, яка значною мірою заснована на ресентименті – прагненні трансформувати (сублімувати) почуття образи і заздрості у синдром агресивності та помсти. Обґрунтовано положення, що боротьба за українську ідентичність у публічно-управлінському форматі має теоретико-методологічний та практично-прикладний аспекти, що реалізуються поєднанням спільних зусиль більшості суб'єктів соціального розвитку.

Problem setting. The current conditions of developing Ukrainian society are characterized by the modernization of all spheres of publicity, the introduction of democratic forms of the organization of public power, and the definition of strategic goals for further development. Such positive changes are opposed by the hybrid war of the Russian Federation, which seeks to undermine the integrity of Ukraine, in particular, to blur the unity of Ukraine as well as the unity and sovereignty of Ukrainianness. Under these conditions, the theory and practice of public administration have high tasks – to develop and implement the policy of Ukrainian centrism, to bring to life the political identity of society.Recent research and publications analysis concerning the raised problem may be carried out in several directions. First of all, it should be noted that consideration of the contemporary problem of Ukrainian identity should be based on the literary heritage of the great artists of Ukraine (T. Shevchenko, I. Franko, Lesya Ukrainka, etc.) and take into account the contemporary works of prominent researchers of typical features of the people (Yu. Shevelova, L. Kostenko, O. Zabuzhko, L. Ivshyna, etc.). Theoretical and methodological foundations for considering identity as a factor in the development of modern society are laid in the ideas of the classics of world thought (J. Bodriiar, Y. Habermas, V. Dilthey, E. Erikson, L. F. G. Svedsen, F. Fukuyama, etc.). The general social importance of solving the problem of Ukrainian identity is reflected in the works of Ukrainian scholars such as E. Bystrytskyi, V. Horbulin, S. Datsiuk, A. Kolodii, H. Pocheptsov. The public-managerial format for asserting Ukrainian identity is revealed by the following authors: V. Pasichnyk, N. Pidberezhnyk, O. Shaparenko and others.Highlighting previously unsettled parts of the general problem. The analyzed works raise important aspects of the theoretical interpretation and social significance of Ukrainian identity but do not fully reveal the peculiarities of its practical assertion by public-managerial means in conditions of the uncompromising hybrid war on the part of the Russian Federation. Accordingly, the paper objective is defined as a justification of the topicality of the usage of theoretical and practical potential of public administration for the preservation and development of Ukrainian identity.Paper main body. The starting point of the article is the statement that the modern expansion of the sphere of public administration includes new socio-cultural layers of influence on further development. Accordingly, the value of the level of the conscious attitude, rational understanding of the carried out transformations is increasing. One of the important aspects of personal awareness of social processes is the determination of the identity. The topicality of the problem of Ukrainian identity has been considered in the context of several contemporary challenges, among which the incompleteness of its formation and the systemic efforts of the Kremlin directed at destroying this powerful resource of development are of particular importance.A distinction is drawn between Ukrainian and Russian national identity, which is, first and foremost, in the level of orientation towards civilizational and democratic values, in attitude to the ways of social self-realization and so on.The classification of the main directions of destructing Ukrainian identity by the propaganda machine of the Russian Federation is carried out, within which four blocks, twelve specific influences and goals are fixed. Accordingly, the means of counteracting such semantic aggression are indicated. The conceptual basis of Ukrainian identity is political Ukrainian-centrism as a comprehensive statement of a common civilizational future.It is substantiated that compliance with the policy of strengthening Ukrainian identity by public-managerial means is possible due to the combination of theoretical and practical content of the activity of all subjects of modernization of society. The content of specific steps of forming Ukrainian identity is revealed.Conclusions of the research and prospects for further studies. It is stated that one of the pressing challenges of the present is to preserve and strengthen Ukrainian identity as an effective resource for Ukraine's development. Identity is revealed through several essential features, a self-awareness of the subject of his or her inner affinity with social groups. Ukrainian identity differs qualitatively from Russian identity in terms of democracy, tolerance and rationality. It is substantiated that Russian aggression towards all Ukrainian is largely due to the resentment syndrome. Emphasis is placed on the public-managerial format of strengthening Ukrainian identity and the theoretical and practical tools of this process are revealed. Prospective directions of further scientific research of the raised problematics will be the search for the answer to the questions about the deep structures of social and political identity, as well as about specific ways of influence of the sphere of publicity on the formation of Ukrainian identity. ; Досліджено публічно-управлінський аспект сучасної боротьба за українськуідентичність у контексті розкриття сфери публічності як багатогранного процесу забезпечення розвитку демократії та державного суверенітету України. На основі визначення ідентичності як результату самоусвідомлення особою своєї спорідненості з певною соціальною групою виокремлено сутнісні ознаки саме української ідентичності. Продемонстровано її принципову відмінність від російської ідентичності, яка значною мірою заснована на ресентименті – прагненні трансформувати (сублімувати) почуття образи і заздрості у синдром агресивності та помсти. Обґрунтовано положення, що боротьба за українську ідентичність у публічно-управлінському форматі має теоретико-методологічний та практично-прикладний аспекти, що реалізуються поєднанням спільних зусиль більшості суб'єктів соціального розвитку.

Досліджено особливості смислової війни як продовження інформаційної агресії Російської Федерації та розкрито їх відмінності. Сутність смислової війни визначено як прагнення нав'язати вигідні агресору чинники детермінації державної політики та людської діяльності. Зазначено, що об'єктами атак смислової війни є глибинні структури мислення (матриці, патерни, фрейми та установки) з метою сформувати симулякри – змінити реальну картину дійсності на спотворену віртуальну копію-фантом. Обґрунтовано положення, що теоретико-методологічними основами перемоги України в сучасній смисловій війні повинні бути практично забезпечені істинність, розумність та значущість всіх соціальних модернізацій. ; Problem setting. In the conditions of today's Russian hybrid war against Ukraine, there is highly topical a problem of identifying democratic resources for successful counteraction to hostile aggression, ensuring sustainable development of Ukrainian society and theoretical and methodological substantiation of strategy and victory tactics. Therefore, for the theory of public administration, there is topical a task to form a corresponding to the situation conceptual understanding of complex transformational processes of the present and to produce the deep meanings for developing the Ukrainian society.Recent research and publications analysis. The analysis of the problem is carried out in several planes. In particular, the specific content of the information and semantic warfare on the part of Russia is recreated by quoting its ideologists (V. Surkov, V. Gerasimov, and others). The essence of the topic is disclosed on the basis of theoretical developments of such domestic authors as H. Pocheptsov and V. Horbulin. The basic ideas of interpreting the connection of information and meaning, as well as the significance of democratic and humanistic meanings for the civilization development of Ukrainian society, are substantiated by the theoretical positions of classics of the world thought by J. Baudrillard, M. Weber, J. Habermas, V. Dilthey, V. Frankl, F. Fukuyama and modern scholars K. Welzel and R. Inglegart.Highlighting previously unsettled parts of the general problem. The analyzed works raise important aspects of the semantic warfare, but do not fully reveal its systemic nature, or do not reproduce the Ukrainian context of its successful conclusion. Accordingly, the purpose of the proposed article is defined as the disclosure of theoretical and methodological foundations of Ukraine's victory in the modern semantic warfare against the Russian Federation, in particular in the context of the development of democratic forms of governance and civil society.Paper main body. The basic exposition of the article is the statement that the hybrid war of the Russian Federation is a state policy of aggressive interference in international processes, the realization of the imperial aspirations to be a supervising state. The main objects of intervention are democratic values and social-power relations of the West.The distinction between information and semantic warfare is based on the fact that not all information is knowledge and acquires significance of meaning (or sense) – the inner meaning of thinking and activity of a particular person. The relationship between information and meaning can be defined using the categories "form" and "content". The threat of semantic warfare is that it changes the understanding – beliefs and identity of the person. Accordingly, there are formed convenient for the aggressor social values, political guidelines, principles and criteria for identification and direction of the society. According to Y. Habermas, social meanings are formed by three complementary characteristics - truth, prudence, and significance. In other words, truth as a meaning must be realized in an objective, impartial reproduction of a certain cut of reality – state, process, activity, etc. Prudence requires the observance of the unity of language and speech and the established set of logical rules of thinking and speech. In its turn, the significance focuses on the meaningful sequence of the practical attitude of the subject to reality, the embodiment of the meanings of its thinking and values into the specific actions. For a social subject, truth, prudence and significance as a unity of its meanings are reproduced in the credibility – its belief in the truth and value of its own knowledge and attitude.Conclusions of the research and prospects for further studies. Thus, the challenges of the semantic warfare that was imposed on Ukraine by the Kremlin led to the actualization of a number of important issues of ideological and methodological significance. There is a need in a deep theoretical justification of the public policy, the reformation of all spheres of society on the meaningful foundations of modern civilization development. Specific methods for implementing Ukrainian centrist meanings are the expansion of discursive practices, the observance of the adequacy of titles, the establishment of intersubjective credibility, and the promotion of the establishment of national identity. These aspects are perspective directions of scientific research for the theory of public administration.

Досліджено особливості смислової війни як продовження інформаційної агресії Російської Федерації та розкрито їх відмінності. Сутність смислової війни визначено як прагнення нав'язати вигідні агресору чинники детермінації державної політики та людської діяльності. Зазначено, що об'єктами атак смислової війни є глибинні структури мислення (матриці, патерни, фрейми та установки) з метою сформувати симулякри – змінити реальну картину дійсності на спотворену віртуальну копію-фантом. Обґрунтовано положення, що теоретико-методологічними основами перемоги України в сучасній смисловій війні повинні бути практично забезпечені істинність, розумність та значущість всіх соціальних модернізацій. ; Problem setting. In the conditions of today's Russian hybrid war against Ukraine, there is highly topical a problem of identifying democratic resources for successful counteraction to hostile aggression, ensuring sustainable development of Ukrainian society and theoretical and methodological substantiation of strategy and victory tactics. Therefore, for the theory of public administration, there is topical a task to form a corresponding to the situation conceptual understanding of complex transformational processes of the present and to produce the deep meanings for developing the Ukrainian society.Recent research and publications analysis. The analysis of the problem is carried out in several planes. In particular, the specific content of the information and semantic warfare on the part of Russia is recreated by quoting its ideologists (V. Surkov, V. Gerasimov, and others). The essence of the topic is disclosed on the basis of theoretical developments of such domestic authors as H. Pocheptsov and V. Horbulin. The basic ideas of interpreting the connection of information and meaning, as well as the significance of democratic and humanistic meanings for the civilization development of Ukrainian society, are substantiated by the theoretical positions of classics of the world thought by J. Baudrillard, M. Weber, J. Habermas, V. Dilthey, V. Frankl, F. Fukuyama and modern scholars K. Welzel and R. Inglegart.Highlighting previously unsettled parts of the general problem. The analyzed works raise important aspects of the semantic warfare, but do not fully reveal its systemic nature, or do not reproduce the Ukrainian context of its successful conclusion. Accordingly, the purpose of the proposed article is defined as the disclosure of theoretical and methodological foundations of Ukraine's victory in the modern semantic warfare against the Russian Federation, in particular in the context of the development of democratic forms of governance and civil society.Paper main body. The basic exposition of the article is the statement that the hybrid war of the Russian Federation is a state policy of aggressive interference in international processes, the realization of the imperial aspirations to be a supervising state. The main objects of intervention are democratic values and social-power relations of the West.The distinction between information and semantic warfare is based on the fact that not all information is knowledge and acquires significance of meaning (or sense) – the inner meaning of thinking and activity of a particular person. The relationship between information and meaning can be defined using the categories "form" and "content". The threat of semantic warfare is that it changes the understanding – beliefs and identity of the person. Accordingly, there are formed convenient for the aggressor social values, political guidelines, principles and criteria for identification and direction of the society. According to Y. Habermas, social meanings are formed by three complementary characteristics - truth, prudence, and significance. In other words, truth as a meaning must be realized in an objective, impartial reproduction of a certain cut of reality – state, process, activity, etc. Prudence requires the observance of the unity of language and speech and the established set of logical rules of thinking and speech. In its turn, the significance focuses on the meaningful sequence of the practical attitude of the subject to reality, the embodiment of the meanings of its thinking and values into the specific actions. For a social subject, truth, prudence and significance as a unity of its meanings are reproduced in the credibility – its belief in the truth and value of its own knowledge and attitude.Conclusions of the research and prospects for further studies. Thus, the challenges of the semantic warfare that was imposed on Ukraine by the Kremlin led to the actualization of a number of important issues of ideological and methodological significance. There is a need in a deep theoretical justification of the public policy, the reformation of all spheres of society on the meaningful foundations of modern civilization development. Specific methods for implementing Ukrainian centrist meanings are the expansion of discursive practices, the observance of the adequacy of titles, the establishment of intersubjective credibility, and the promotion of the establishment of national identity. These aspects are perspective directions of scientific research for the theory of public administration.

This article considers the theoretical and methodological basis for the formation ofa subject of regional development in present conditions of Ukraine and explores the problem of extending powers of the community and local government bodies as a component of decentralization processes and public management development. The article proves the need for supporting the successful activity of the subject of regional development through the combination of interests of all stakeholders and community participation, its different forms of self-organization and local government bodies. ; Розглянуто теоретико-методологічні основи становлення суб'єкта регіонального розвитку в сучасних умовах України, проблему розширення повноважень громади та органів місцевого самоврядування як складову процесів децентралізації влади та розвитку публічного управління. Обґрунтовано необхідність забезпечення успішної діяльності суб'єкта регіонального розвитку шляхом поєднання інтересів усіх зацікавлених осіб і участі громади, її різноманітних форм самоорганізації та органів самоврядування.

Досліджено особливості та сутність інноваційного мислення як чинника розвитку публічного врядування. Обґрунтовано положення про те, що інноваційне мислення є особливим різновидом рефлексії, процесом опосередкування різних граней управління та формування якісно нових результатів діяльності – теоретичних концептів дійсності та практичних моделей її реальних змін. Розкрито низку напрямів і засобів модернізації публічного врядування шляхом запровадження раціональних нововведень. ; Problem setting. An essential feature of Ukrainian nowadays is the process of reforming Ukrainian society, which includes the necessity for conscious planning of the process of modernization and rational substantiation of its irreversibility and civilization. Democratic modernization is characterized by a qualitatively higher level of freedom of all subjects of social-power relations, provides real competition of concepts, programs and projects. Competitive preconditions for development include open discourse and the production of new ideas, extraordinary decisions and approaches. Therefore, the development of public administration and, ultimately, of society as a whole, is largely determined by the possibilities of implementing innovative thinking.Recent research and publications analysis of the mentioned problem has been carried out in the context of consideration of personal qualities of representatives of public governance, where the issue of innovative thinking is a key and determinant for the prospects of the social development. It is widely highlighted in contemporary foreign literature (M. Weber, J. Habermas, B. Gurne) and in the national literature (O. Bahrim, L. Kotyk, V. Oluiko, O. Prodius, I. Romanchuk and others).Highlighting previously unsettled parts of the general problem. The works of these authors raise important aspects of the development of public governance and the importance for it of innovative thinking. However, there is a need to disclose the essence of the innovative thinking of participants in public governance as an intellectual resource of successful activity and a mean of modernizing society. This general objective of the article corresponds to a number of tasks to be solved, in particular, to demonstrate the specific forms of influence of innovative thinking on the modernization of public governance.Paper main body. The article reveals real prerequisites for the modernization of modern society, in particular, the expansion of the circle of active participants in administrative processes and subjects of innovative attitude to existing realities. Therefore, the management practice of solving issues with the necessity includes an individual approach and a special (every time new) attitude to the situation. Under these conditions, ensuring the effectiveness of managerial decisions and all public governance should be based on a creative approach as an implementation of innovative thinking.The content of innovative thinking is clarified by defining the essence of thinking as an attributive function of a person, which necessarily extends to the specifics of managerial activity. Thinking is defined as a reflection – the logical activity of the correlation of one subject of thought with another, or their mutual mediation. Reflection is multidimensional, it can relate to the discovery of the content of various aspects of the activity, for example, the motive and purpose, purpose and means, results and goals, resources and obstacles, etc.In the structure of public management, innovative thinking plays the role of the driving force of modernization or the main mean for producing a new social reality. As a special kind of reflection, it correlates the general regulatory norms with the practical situation, takes into account the set of other faces and as a result is designed in a specific, synthetic and original solution to a particular task. Innovative thinking performs a number of functions, forms both new theoretical concepts of reality and practical models of its real changes.Conclusions of the research and prospects for further studies. Thus, innovative thinking is considered as an effective factor for the development of public governance, since it forms the content of theoretical and practical modernizations, produces new projects and development programs. In public administration, it focuses on the continuous modernization of social-power relations, expansion of the objects of reformation and implementation of the capabilities of its subjects. The prospects for further research are to highlight the peculiarities of the formation of innovative thinking, to specify its connection with other productive opportunities of the subject of social and managerial changes and in detailing the process of implementing innovative projects.

This article considers the theoretical and methodological basis for the formation ofa subject of regional development in present conditions of Ukraine and explores the problem of extending powers of the community and local government bodies as a component of decentralization processes and public management development. The article proves the need for supporting the successful activity of the subject of regional development through the combination of interests of all stakeholders and community participation, its different forms of self-organization and local government bodies. ; Розглянуто теоретико-методологічні основи становлення суб'єкта регіонального розвитку в сучасних умовах України, проблему розширення повноважень громади та органів місцевого самоврядування як складову процесів децентралізації влади та розвитку публічного управління. Обґрунтовано необхідність забезпечення успішної діяльності суб'єкта регіонального розвитку шляхом поєднання інтересів усіх зацікавлених осіб і участі громади, її різноманітних форм самоорганізації та органів самоврядування.

Досліджено особливості та сутність інноваційного мислення як чинника розвитку публічного врядування. Обґрунтовано положення про те, що інноваційне мислення є особливим різновидом рефлексії, процесом опосередкування різних граней управління та формування якісно нових результатів діяльності – теоретичних концептів дійсності та практичних моделей її реальних змін. Розкрито низку напрямів і засобів модернізації публічного врядування шляхом запровадження раціональних нововведень. ; Problem setting. An essential feature of Ukrainian nowadays is the process of reforming Ukrainian society, which includes the necessity for conscious planning of the process of modernization and rational substantiation of its irreversibility and civilization. Democratic modernization is characterized by a qualitatively higher level of freedom of all subjects of social-power relations, provides real competition of concepts, programs and projects. Competitive preconditions for development include open discourse and the production of new ideas, extraordinary decisions and approaches. Therefore, the development of public administration and, ultimately, of society as a whole, is largely determined by the possibilities of implementing innovative thinking.Recent research and publications analysis of the mentioned problem has been carried out in the context of consideration of personal qualities of representatives of public governance, where the issue of innovative thinking is a key and determinant for the prospects of the social development. It is widely highlighted in contemporary foreign literature (M. Weber, J. Habermas, B. Gurne) and in the national literature (O. Bahrim, L. Kotyk, V. Oluiko, O. Prodius, I. Romanchuk and others).Highlighting previously unsettled parts of the general problem. The works of these authors raise important aspects of the development of public governance and the importance for it of innovative thinking. However, there is a need to disclose the essence of the innovative thinking of participants in public governance as an intellectual resource of successful activity and a mean of modernizing society. This general objective of the article corresponds to a number of tasks to be solved, in particular, to demonstrate the specific forms of influence of innovative thinking on the modernization of public governance.Paper main body. The article reveals real prerequisites for the modernization of modern society, in particular, the expansion of the circle of active participants in administrative processes and subjects of innovative attitude to existing realities. Therefore, the management practice of solving issues with the necessity includes an individual approach and a special (every time new) attitude to the situation. Under these conditions, ensuring the effectiveness of managerial decisions and all public governance should be based on a creative approach as an implementation of innovative thinking.The content of innovative thinking is clarified by defining the essence of thinking as an attributive function of a person, which necessarily extends to the specifics of managerial activity. Thinking is defined as a reflection – the logical activity of the correlation of one subject of thought with another, or their mutual mediation. Reflection is multidimensional, it can relate to the discovery of the content of various aspects of the activity, for example, the motive and purpose, purpose and means, results and goals, resources and obstacles, etc.In the structure of public management, innovative thinking plays the role of the driving force of modernization or the main mean for producing a new social reality. As a special kind of reflection, it correlates the general regulatory norms with the practical situation, takes into account the set of other faces and as a result is designed in a specific, synthetic and original solution to a particular task. Innovative thinking performs a number of functions, forms both new theoretical concepts of reality and practical models of its real changes.Conclusions of the research and prospects for further studies. Thus, innovative thinking is considered as an effective factor for the development of public governance, since it forms the content of theoretical and practical modernizations, produces new projects and development programs. In public administration, it focuses on the continuous modernization of social-power relations, expansion of the objects of reformation and implementation of the capabilities of its subjects. The prospects for further research are to highlight the peculiarities of the formation of innovative thinking, to specify its connection with other productive opportunities of the subject of social and managerial changes and in detailing the process of implementing innovative projects.

Problem setting. The coronavirus pandemic has spread across the planet, not only affecting the health of the population and the world's medical system but also disrupting the global information space, economy and all other spheres of human life. Both domestic and foreign policies of states are changing. Success in overcoming the pandemic and its economic consequences is affecting security and polarization within societies. The pandemic leads to enhancing public power and strengthening nationalism, the intensification of rivalry between great powers, and strategic disunity. In this context, the paper objective is to consider authoritarian and democratic approaches to solving the problems of the current crisis. Recent research and publications analysis. The general scientific and scientific-journalistic literature has not yet created a generalized work on the socio-economic and political consequences caused by the crisis of the COVID-19 pandemic. However, some views caused by global crises are noted in the studies of J. Vynokurov, L. Kolinets, O.Nevmerzhytska, A. Petryk, and others. Ukrainian and foreign philosophers, political scientists, publicists A. Baumaster, O. Koval, R. Sushchenko, S. Walt, V. Katasonov, K.Mahbubani, J. Nai, Y. N. Harari expressed their reflections on the future development of the world after the pandemic. The famous American thinker F. Fukuyama notes that after a long crisis, the world will eventually be renewed and democracy will be strengthened.Highlighting previously unsettled parts of the general problem. The history of mankind is inseparable from the accompanying constant crises that have shaken societies and states. The peculiarity of modern crises is their unpredictability and globality. Due to the lack of effective crisis prevention mechanisms, inefficient functioning of international financial institutions, the presence of mass financial speculation and the virtualization of the world economy, favourable conditions are created for the spread and generation of crisis phenomena in the world. So far, there is no generally accepted view of the likely consequences of crises for the world's economies, and thus unpredictable socio-political changes. Paper main body. The Covid-19 pandemic has become the world's largest global crisis since the Great Depression. Its depth and scale are enormous. As a result, it is capable of surpassing the Great Recession of 2008 – 2009. Thus, only in the second quarter of 2020, the economy of the Eurozone countries fell by more than 12%. There is a record drop in GDP, world trade is declining. The pandemic is projected to increase poverty, with more than half of those in Africa. The peculiarity of the new crisis is not only that it creates unprecedented uncertainty, but also that it destroys entire sectors of the economy, including tourism, transport and even energy.The Coronavirus pandemic can cause significant changes not only in the economic but also in the political, social and cultural spheres. A protracted epidemic, combined with huge job losses, a protracted recession and a debt burden, could create tensions that will escalate into a political reaction. Nationalism, isolationism, xenophobia and attacks on the liberal world order may intensify. As the COVID-19 crisis spreads, it discredits traditional politics and public institutions, which are perceived by the general public as a systemic failure, and democracy is replaced by populism and the rhetoric of radicalism.Conclusions of the research and prospects for further studies. The crisis of the coronavirus has a significant impact on all spheres of society, causing negative consequences in the economy, health care and socio-political relations. There are growing populism, nationalism and authoritarianism, which increases the likelihood of social and international conflicts. That is why it became topical to defend the opposite concepts of further development of political systems of societies - to join forces to overcome the common threat, international cooperation, exchange of information, support for democratic values. ; Розглянуто проблему розвитку світового порядку, становлення політичного ладу суспільств після COVID-19. Доведено, що кризи в Європі ХХ ст. спричиняли появу як авторитарних, так і відновлення альтернативних демократичних режимів. Визначено, що COVID-19 може стати поворотним моментом епохи глобалізації, втрати довіри додемократії та зміцнення авторитаризму.

Problem setting. Modern democratic development of Ukraine is accompanied by the emergence of acute socio-economic challenges directly related to the quality of life of the population and the necessity for constant attention to them by the state. Under such conditions, the importance of social policy increases, and it is highly important to respond appropriately to the deterioration of people's social security. The implementation of effective social policy is complicated in the context of decentralization reform, when a significant range of powers to implement is transferred to the territories and there is an expansion of the circle of direct executors. Recent research and publications analysis. The issue of forming the effective social policy and proper social protection of vulnerable groups is considered in the works of many foreign and domestic researchers. Theoretical and methodological foundations of the humanitarian component of the social policy are revealed in the works of the classics of world sociological thought M.Weber, P. Sorokin, Y. Habermas, P. Reeker and other scientists. In the domestic science of public administration, social policy is given considerable attention; various aspects of its implementation at the central, regional and local levels are considered. Highlighting previously unsettled parts of the general problem. At the same time, it should be noted that the theoretical study of the issues of social justice and the filling of social work with humanitarian content in the current context of reforms requires much more attention. Paper main body. The article states that the peculiarity of the modern transformation of the social policy of the Ukrainian state is the transition from a paternalistic to a market model of economic and social development. This causes a number of problems and requires adherence to the democratic principles of social security, which include, in particular, the concept of humanitarianism. The latter, along with the requirement of humane treatment of the rights and freedoms of every citizen, focuses on a deeper involvement of the provisions of human science. The theoretical and methodological basis of the humanitarian direction of social policy is humanitarian knowledge and the corresponding values of civilizational development of modern society. In the specific context of the implementation of social policy in the context of decentralization, humanitarianism is revealed through such principles as anthropocentrism, polysubjectivity, justice and the paradigmatic unity of all participants in the process of social interaction. Conclusions of the research and prospects for further studies. It is stated that the humanitarian orientation of social policy in the modern conditions of public openness and decentralization reform becomes of special importance. Deepening the care for vulnerable groups of the population is carried out by introducing new technologies of accounting and verification of their status, a combination of general approaches and targeted assistance to each group. Thus, speculative concepts of humanity and tolerance are part of the direct practice of public communication and social transformation, become the content of legal and organizational support of social policy. Further scientific research in this direction is possible in particular by ensuring the unity of theoretical developments and practical steps by guaranteeing the proportional development of society on the basis of democracy and justice. Peculiarities of social policy transformation in the conditions of decentralization reform and application of modern innovative mechanisms of its realization are considered. The specifics of the organization of social security at the local level and its specific forms are revealed. The necessity for observing the humanitarian orientation of the implementation of social policy on the basis of the principles of anthropocentrism, polysubjectivity, transparency and justice is substantiated. An important condition for the implementation of this orientation should be the introduction of a model of humanitarian paradigm in the activities of all social policy actors. ; Розглянуто особливості трансформації соціальної політики в умовах реформи децентралізації та застосування сучасних інноваційних механізмів її реалізації. Розкрито специфіку організації соціального забезпечення на місцевому рівні та його конкретні форми. Обґрунтовано необхідність дотримання гуманітарної спрямованості здійснення соціальної політики на основі принципів людиноцентризму, полісуб'єктності, транспарентності та справедливості. Зазначено, що важливою умовою реалізації вказаної спрямованості має бути впровадження моделі гуманітарної парадигми в діяльність всіх суб'єктів соціальної політики.

Problem setting. Modern democratic development of Ukraine is accompanied by the emergence of acute socio-economic challenges directly related to the quality of life of the population and the necessity for constant attention to them by the state. Under such conditions, the importance of social policy increases, and it is highly important to respond appropriately to the deterioration of people's social security. The implementation of effective social policy is complicated in the context of decentralization reform, when a significant range of powers to implement is transferred to the territories and there is an expansion of the circle of direct executors. Recent research and publications analysis. The issue of forming the effective social policy and proper social protection of vulnerable groups is considered in the works of many foreign and domestic researchers. Theoretical and methodological foundations of the humanitarian component of the social policy are revealed in the works of the classics of world sociological thought M.Weber, P. Sorokin, Y. Habermas, P. Reeker and other scientists. In the domestic science of public administration, social policy is given considerable attention; various aspects of its implementation at the central, regional and local levels are considered. Highlighting previously unsettled parts of the general problem. At the same time, it should be noted that the theoretical study of the issues of social justice and the filling of social work with humanitarian content in the current context of reforms requires much more attention. Paper main body. The article states that the peculiarity of the modern transformation of the social policy of the Ukrainian state is the transition from a paternalistic to a market model of economic and social development. This causes a number of problems and requires adherence to the democratic principles of social security, which include, in particular, the concept of humanitarianism. The latter, along with the requirement of humane treatment of the rights and freedoms of every citizen, focuses on a deeper involvement of the provisions of human science. The theoretical and methodological basis of the humanitarian direction of social policy is humanitarian knowledge and the corresponding values of civilizational development of modern society. In the specific context of the implementation of social policy in the context of decentralization, humanitarianism is revealed through such principles as anthropocentrism, polysubjectivity, justice and the paradigmatic unity of all participants in the process of social interaction. Conclusions of the research and prospects for further studies. It is stated that the humanitarian orientation of social policy in the modern conditions of public openness and decentralization reform becomes of special importance. Deepening the care for vulnerable groups of the population is carried out by introducing new technologies of accounting and verification of their status, a combination of general approaches and targeted assistance to each group. Thus, speculative concepts of humanity and tolerance are part of the direct practice of public communication and social transformation, become the content of legal and organizational support of social policy. Further scientific research in this direction is possible in particular by ensuring the unity of theoretical developments and practical steps by guaranteeing the proportional development of society on the basis of democracy and justice. Peculiarities of social policy transformation in the conditions of decentralization reform and application of modern innovative mechanisms of its realization are considered. The specifics of the organization of social security at the local level and its specific forms are revealed. The necessity for observing the humanitarian orientation of the implementation of social policy on the basis of the principles of anthropocentrism, polysubjectivity, transparency and justice is substantiated. An important condition for the implementation of this orientation should be the introduction of a model of humanitarian paradigm in the activities of all social policy actors. ; Розглянуто особливості трансформації соціальної політики в умовах реформи децентралізації та застосування сучасних інноваційних механізмів її реалізації. Розкрито специфіку організації соціального забезпечення на місцевому рівні та його конкретні форми. Обґрунтовано необхідність дотримання гуманітарної спрямованості здійснення соціальної політики на основі принципів людиноцентризму, полісуб'єктності, транспарентності та справедливості. Зазначено, що важливою умовою реалізації вказаної спрямованості має бути впровадження моделі гуманітарної парадигми в діяльність всіх суб'єктів соціальної політики.

Problem setting. The coronavirus pandemic has spread across the planet, not only affecting the health of the population and the world's medical system but also disrupting the global information space, economy and all other spheres of human life. Both domestic and foreign policies of states are changing. Success in overcoming the pandemic and its economic consequences is affecting security and polarization within societies. The pandemic leads to enhancing public power and strengthening nationalism, the intensification of rivalry between great powers, and strategic disunity. In this context, the paper objective is to consider authoritarian and democratic approaches to solving the problems of the current crisis. Recent research and publications analysis. The general scientific and scientific-journalistic literature has not yet created a generalized work on the socio-economic and political consequences caused by the crisis of the COVID-19 pandemic. However, some views caused by global crises are noted in the studies of J. Vynokurov, L. Kolinets, O.Nevmerzhytska, A. Petryk, and others. Ukrainian and foreign philosophers, political scientists, publicists A. Baumaster, O. Koval, R. Sushchenko, S. Walt, V. Katasonov, K.Mahbubani, J. Nai, Y. N. Harari expressed their reflections on the future development of the world after the pandemic. The famous American thinker F. Fukuyama notes that after a long crisis, the world will eventually be renewed and democracy will be strengthened.Highlighting previously unsettled parts of the general problem. The history of mankind is inseparable from the accompanying constant crises that have shaken societies and states. The peculiarity of modern crises is their unpredictability and globality. Due to the lack of effective crisis prevention mechanisms, inefficient functioning of international financial institutions, the presence of mass financial speculation and the virtualization of the world economy, favourable conditions are created for the spread and generation of crisis phenomena in the world. So far, there is no generally accepted view of the likely consequences of crises for the world's economies, and thus unpredictable socio-political changes. Paper main body. The Covid-19 pandemic has become the world's largest global crisis since the Great Depression. Its depth and scale are enormous. As a result, it is capable of surpassing the Great Recession of 2008 – 2009. Thus, only in the second quarter of 2020, the economy of the Eurozone countries fell by more than 12%. There is a record drop in GDP, world trade is declining. The pandemic is projected to increase poverty, with more than half of those in Africa. The peculiarity of the new crisis is not only that it creates unprecedented uncertainty, but also that it destroys entire sectors of the economy, including tourism, transport and even energy.The Coronavirus pandemic can cause significant changes not only in the economic but also in the political, social and cultural spheres. A protracted epidemic, combined with huge job losses, a protracted recession and a debt burden, could create tensions that will escalate into a political reaction. Nationalism, isolationism, xenophobia and attacks on the liberal world order may intensify. As the COVID-19 crisis spreads, it discredits traditional politics and public institutions, which are perceived by the general public as a systemic failure, and democracy is replaced by populism and the rhetoric of radicalism.Conclusions of the research and prospects for further studies. The crisis of the coronavirus has a significant impact on all spheres of society, causing negative consequences in the economy, health care and socio-political relations. There are growing populism, nationalism and authoritarianism, which increases the likelihood of social and international conflicts. That is why it became topical to defend the opposite concepts of further development of political systems of societies - to join forces to overcome the common threat, international cooperation, exchange of information, support for democratic values. ; Розглянуто проблему розвитку світового порядку, становлення політичного ладу суспільств після COVID-19. Доведено, що кризи в Європі ХХ ст. спричиняли появу як авторитарних, так і відновлення альтернативних демократичних режимів. Визначено, що COVID-19 може стати поворотним моментом епохи глобалізації, втрати довіри додемократії та зміцнення авторитаризму.

Розкрито особливості забезпечення легітимності публічної влади в сучасних умовах України. Зазначено, що поняття "легітимність" враховує юридичну (законність певної дії чи статусу) і етико-психологічну (визнання та підтримка тієї чи іншої дії, явища, інституції як правомірних і справедливих). Доведено, що складові легітимності як результат інтеракції влади й громади характеризується постійною напругою відносин і потребує серйозного теоретико-методологічного забезпечення. Обґрунтовано низку положень про специфіку й напрями підвищення рівня легітимності публічної влади. ; Problem setting. Under the conditions of the modern development of democracy, public authorities and their officials become the subject of special attention from the public, and the level of trust to them becomes an indicator of the society's readiness for serious reforms. Positive perception and approval of the activities of public institutions (their legitimacy) increase the effectiveness of social and managerial transformations. At the same time, today in Ukraine there is a rather low level of public confidence in various public authorities that is related not only to the actual achievements of their activities but also to a large extent due to a negative assessment based on the emotional perception of the results. Consequently, the lack of public support for actions and programs that are implemented by public authorities contributes to the emergence of prerequisites for social tension, destructive processes and crisis situations in society.Recent research and publications analysis. The disclosure of this problem has been made in the writings of such classics as M. Weber, J. Habermas, J. Coleman, T. Parsons, R. Patnam, F. Fukuyama and others. The main element of their legitimacy is social trust. In the domestic scientific literature, for the most part, the problem of political trust is highlighted, which was studied, in particular, in the works of such scholars as E. Bystrytskyi, S. Biloshytskyi, E. Holovakha, V. Ihnatov, A. Kovalova, O. Krutii, V. Maltsev, I. Martyniuk , S. Naumov, V. Nechyporenko, N. Panina, A. Khokhlova and others.Highlighting previously unsettled parts of the general problem. The works of the above-mentioned authors raise important aspects of achieving the legitimacy of public authority. However, in the science of public administration, these topics are considered sporadically, only some of its aspects are disclosed. The process of practical expansion of interaction between the authorities and the community forms the necessity for a more profound theoretical and methodological substantiation of the process of ensuring the legitimacy of public authority. The purpose of this article is to reveal the theoretical and methodological foundations for ensuring the legitimacy of public authority in the current conditions of Ukraine, that is, the determination of the principal provisions, the observance of which would promote the existence of high social trust in the implementation of social policy as an effective factor in the development of the society.Paper main body. In the article, the substantiation of the conclusions is based on the definition of the content of basic concepts. Thus, the notion of "legitimacy" (from the Latin legitimus - legality, lawfulness) includes both a legal component (the legality of a certain action or status) and ethical and psychological (recognition and support of one or another action, phenomenon, institution or official as lawful and fair). Legitimacy is, on the one hand, a characteristic of the power of managerial interaction, and on the other, the socio-civic side, it manifests itself as social trust. The dynamism of the indicated interaction leads to constant tensions of relations – reduction or increase of social trust and corresponding changes in legitimacy. Actually, the permanent process of restoration and strengthening legitimacy is defined as legitimization, and the possible state of its weakening is accordingly characterized by delegitimization. Therefore, the legitimacy of public authority means that its activity receives a high level of social trust – a positive perception and approval by the public. The article substantiates the position that a high level of legitimacy of public authority is ensured by a system combination of at least five areas of activity – conceptual-strategic, normative-legal, institutional-functional, performing and competency-based and informational-communicative. And because of the interactive nature of public governance, these areas should be supplemented and reproduced in the relevant perspectives of public perception and approval of the public policy. Conclusions and perspectives for further research. Thus, the problem of the legitimacy of public authority in modern conditions of Ukraine is very topical, since the further consolidation of relations between government and society, as well as the successful implementation of reforms, depends on its solution. Identifying and taking into account the theoretical and methodological foundations for ensuring the legitimacy of public authority will enable the establishment of effective dialogue with the public, and form a responsible attitude towards modernization. Prospects for further research on the proposed topic can be seen in the coverage of specific aspects of forming social trust in public authorities.

Розкрито особливості забезпечення легітимності публічної влади в сучасних умовах України. Зазначено, що поняття "легітимність" враховує юридичну (законність певної дії чи статусу) і етико-психологічну (визнання та підтримка тієї чи іншої дії, явища, інституції як правомірних і справедливих). Доведено, що складові легітимності як результат інтеракції влади й громади характеризується постійною напругою відносин і потребує серйозного теоретико-методологічного забезпечення. Обґрунтовано низку положень про специфіку й напрями підвищення рівня легітимності публічної влади. ; Problem setting. Under the conditions of the modern development of democracy, public authorities and their officials become the subject of special attention from the public, and the level of trust to them becomes an indicator of the society's readiness for serious reforms. Positive perception and approval of the activities of public institutions (their legitimacy) increase the effectiveness of social and managerial transformations. At the same time, today in Ukraine there is a rather low level of public confidence in various public authorities that is related not only to the actual achievements of their activities but also to a large extent due to a negative assessment based on the emotional perception of the results. Consequently, the lack of public support for actions and programs that are implemented by public authorities contributes to the emergence of prerequisites for social tension, destructive processes and crisis situations in society.Recent research and publications analysis. The disclosure of this problem has been made in the writings of such classics as M. Weber, J. Habermas, J. Coleman, T. Parsons, R. Patnam, F. Fukuyama and others. The main element of their legitimacy is social trust. In the domestic scientific literature, for the most part, the problem of political trust is highlighted, which was studied, in particular, in the works of such scholars as E. Bystrytskyi, S. Biloshytskyi, E. Holovakha, V. Ihnatov, A. Kovalova, O. Krutii, V. Maltsev, I. Martyniuk , S. Naumov, V. Nechyporenko, N. Panina, A. Khokhlova and others.Highlighting previously unsettled parts of the general problem. The works of the above-mentioned authors raise important aspects of achieving the legitimacy of public authority. However, in the science of public administration, these topics are considered sporadically, only some of its aspects are disclosed. The process of practical expansion of interaction between the authorities and the community forms the necessity for a more profound theoretical and methodological substantiation of the process of ensuring the legitimacy of public authority. The purpose of this article is to reveal the theoretical and methodological foundations for ensuring the legitimacy of public authority in the current conditions of Ukraine, that is, the determination of the principal provisions, the observance of which would promote the existence of high social trust in the implementation of social policy as an effective factor in the development of the society.Paper main body. In the article, the substantiation of the conclusions is based on the definition of the content of basic concepts. Thus, the notion of "legitimacy" (from the Latin legitimus - legality, lawfulness) includes both a legal component (the legality of a certain action or status) and ethical and psychological (recognition and support of one or another action, phenomenon, institution or official as lawful and fair). Legitimacy is, on the one hand, a characteristic of the power of managerial interaction, and on the other, the socio-civic side, it manifests itself as social trust. The dynamism of the indicated interaction leads to constant tensions of relations – reduction or increase of social trust and corresponding changes in legitimacy. Actually, the permanent process of restoration and strengthening legitimacy is defined as legitimization, and the possible state of its weakening is accordingly characterized by delegitimization. Therefore, the legitimacy of public authority means that its activity receives a high level of social trust – a positive perception and approval by the public. The article substantiates the position that a high level of legitimacy of public authority is ensured by a system combination of at least five areas of activity – conceptual-strategic, normative-legal, institutional-functional, performing and competency-based and informational-communicative. And because of the interactive nature of public governance, these areas should be supplemented and reproduced in the relevant perspectives of public perception and approval of the public policy. Conclusions and perspectives for further research. Thus, the problem of the legitimacy of public authority in modern conditions of Ukraine is very topical, since the further consolidation of relations between government and society, as well as the successful implementation of reforms, depends on its solution. Identifying and taking into account the theoretical and methodological foundations for ensuring the legitimacy of public authority will enable the establishment of effective dialogue with the public, and form a responsible attitude towards modernization. Prospects for further research on the proposed topic can be seen in the coverage of specific aspects of forming social trust in public authorities.