Public-managerial format of the modern struggle for ukrainian identity ; Публічно-управлінський формат сучасної боротьба за українську ідентичність
Problem setting. The current conditions of developing Ukrainian society are characterized by the modernization of all spheres of publicity, the introduction of democratic forms of the organization of public power, and the definition of strategic goals for further development. Such positive changes are opposed by the hybrid war of the Russian Federation, which seeks to undermine the integrity of Ukraine, in particular, to blur the unity of Ukraine as well as the unity and sovereignty of Ukrainianness. Under these conditions, the theory and practice of public administration have high tasks – to develop and implement the policy of Ukrainian centrism, to bring to life the political identity of society.Recent research and publications analysis concerning the raised problem may be carried out in several directions. First of all, it should be noted that consideration of the contemporary problem of Ukrainian identity should be based on the literary heritage of the great artists of Ukraine (T. Shevchenko, I. Franko, Lesya Ukrainka, etc.) and take into account the contemporary works of prominent researchers of typical features of the people (Yu. Shevelova, L. Kostenko, O. Zabuzhko, L. Ivshyna, etc.). Theoretical and methodological foundations for considering identity as a factor in the development of modern society are laid in the ideas of the classics of world thought (J. Bodriiar, Y. Habermas, V. Dilthey, E. Erikson, L. F. G. Svedsen, F. Fukuyama, etc.). The general social importance of solving the problem of Ukrainian identity is reflected in the works of Ukrainian scholars such as E. Bystrytskyi, V. Horbulin, S. Datsiuk, A. Kolodii, H. Pocheptsov. The public-managerial format for asserting Ukrainian identity is revealed by the following authors: V. Pasichnyk, N. Pidberezhnyk, O. Shaparenko and others.Highlighting previously unsettled parts of the general problem. The analyzed works raise important aspects of the theoretical interpretation and social significance of Ukrainian identity but do not fully reveal the peculiarities of its practical assertion by public-managerial means in conditions of the uncompromising hybrid war on the part of the Russian Federation. Accordingly, the paper objective is defined as a justification of the topicality of the usage of theoretical and practical potential of public administration for the preservation and development of Ukrainian identity.Paper main body. The starting point of the article is the statement that the modern expansion of the sphere of public administration includes new socio-cultural layers of influence on further development. Accordingly, the value of the level of the conscious attitude, rational understanding of the carried out transformations is increasing. One of the important aspects of personal awareness of social processes is the determination of the identity. The topicality of the problem of Ukrainian identity has been considered in the context of several contemporary challenges, among which the incompleteness of its formation and the systemic efforts of the Kremlin directed at destroying this powerful resource of development are of particular importance.A distinction is drawn between Ukrainian and Russian national identity, which is, first and foremost, in the level of orientation towards civilizational and democratic values, in attitude to the ways of social self-realization and so on.The classification of the main directions of destructing Ukrainian identity by the propaganda machine of the Russian Federation is carried out, within which four blocks, twelve specific influences and goals are fixed. Accordingly, the means of counteracting such semantic aggression are indicated. The conceptual basis of Ukrainian identity is political Ukrainian-centrism as a comprehensive statement of a common civilizational future.It is substantiated that compliance with the policy of strengthening Ukrainian identity by public-managerial means is possible due to the combination of theoretical and practical content of the activity of all subjects of modernization of society. The content of specific steps of forming Ukrainian identity is revealed.Conclusions of the research and prospects for further studies. It is stated that one of the pressing challenges of the present is to preserve and strengthen Ukrainian identity as an effective resource for Ukraine's development. Identity is revealed through several essential features, a self-awareness of the subject of his or her inner affinity with social groups. Ukrainian identity differs qualitatively from Russian identity in terms of democracy, tolerance and rationality. It is substantiated that Russian aggression towards all Ukrainian is largely due to the resentment syndrome. Emphasis is placed on the public-managerial format of strengthening Ukrainian identity and the theoretical and practical tools of this process are revealed. Prospective directions of further scientific research of the raised problematics will be the search for the answer to the questions about the deep structures of social and political identity, as well as about specific ways of influence of the sphere of publicity on the formation of Ukrainian identity. ; Досліджено публічно-управлінський аспект сучасної боротьба за українськуідентичність у контексті розкриття сфери публічності як багатогранного процесу забезпечення розвитку демократії та державного суверенітету України. На основі визначення ідентичності як результату самоусвідомлення особою своєї спорідненості з певною соціальною групою виокремлено сутнісні ознаки саме української ідентичності. Продемонстровано її принципову відмінність від російської ідентичності, яка значною мірою заснована на ресентименті – прагненні трансформувати (сублімувати) почуття образи і заздрості у синдром агресивності та помсти. Обґрунтовано положення, що боротьба за українську ідентичність у публічно-управлінському форматі має теоретико-методологічний та практично-прикладний аспекти, що реалізуються поєднанням спільних зусиль більшості суб'єктів соціального розвитку.