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International business is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. This book distills practical implications for effective international and domestic marketing

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business - US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business. Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.

In our study, the primary research goal is to compare and contrast the effectiveness of three advertising appeals and strategies (hard-sell, soft-sell, and polysemy) and the roles played by these different appeals in our global society. The research explores the concept of polysemy and the generation of idiosyncratic meanings along with hard-sell and soft-sell advertising appeals. It also investigates the impact of these appeals on the African-American target population. The research proposes and measures the 'Advertising Polysemy and Hard-Soft Sell' conceptual framework supported by classical conditioning theory, the dual mediation hypothesis framework, and the presence of primary affective reactions, leading to stronger ad-evoked feelings, ad and brand cognitions, ad and brand attitudes, and purchase intentions. The research presents marketing and societal implications of using advertising appeals and strategies with a special focus on African-American society.

Part 1: Manufacturing -- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage -- Part 2: Marketing -- 2. Should The Devil Wear Prada? Analyzing Consumers' Responses to Luxury Branding -- 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study -- Part 3: Economy -- 4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo -- Part 4 Education -- 5. Accreditation in a French Business School from the Student Perspective -- Part 5: Growth -- 6. Amazon Pays to Quit! -- 7. Power Tools for Gold - Doing or Not Doing Business with North Korea?- 8. To sell or not to sell? The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business.

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

Global Business Transcendence argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

This study investigates how culture moderates the interrelationships among social spatial imagery (SSI), consumer xenocentrism (C-XEN), electronic word-of-mouth (eWoM), and overall project performance for global virtual teams (GVTs) in social media networked environments. In a sample of 1240 participants from developed economies (the United States and Italy) versus 1176 from emerging economies (China, India, Colombia, Brazil, and Malaysia), partial least squares structural equation modeling and multigroup analyses were conducted to examine the above social media-based interrelationships. The results indicate that low power distance (PD), individualist, and masculine cultures exert strong and positive relationships between C-XEN and negative eWoM; while high PD, collectivist, and less masculine (or feminine) cultures strengthen positive relationships between xenocentrism and positive eWoM. Further, negative eWoM aids project success for GVTs, while positive eWoM has no impact on project performance for developed and emerging economies. Theoretical and managerial implications for understanding cross-cultural aspects of SSI, C-XEN, eWoM, and GVT project performance in online social networks are discussed.