Suchergebnisse

Intro -- Inhalt -- 1. Klassische Entscheidungsforschung und der Homooeconomicus -- 1.1 Der Homo oeconomicus als Leitbild im Unternehmen -- 1.2 Der Homo oeconomicus als Leitbild der Forschung -- 2. Behavioral Economics im Unternehmen -- 2.1 Wichtige Erkenntnisse der Behavioral Economics -- 2.2 Systematische Übertragung von Behavioral Economics auf Unternehmen -- 3. Der Weg zu einempsychologischen Modellder Kaufentscheidung -- 3.1 Die Toolbox im Überblick -- 3.2 Prozessperspektive: Die Module der Toolbox -- 3.3 Segment-Perspektive: Die GRIPS-Typologie -- 3.4 Exkurs: Kaufentscheidungen im B2B-Bereich -- 4. Die konkrete Umsetzung im Unternehmen -- 4.1 Praxisbeispiel Preis: Paradoxe Preisgestaltung -- 4.2 Praxisbeispiel Preis: Preisgestaltung bei Abonnements -- 4.3 Praxisbeispiel Produkt: Angebotsoptimierung -- 4.4 Praxisbeispiel Marke: ROI-Optimierungdes Marketingmix -- 4.5 Praxisbeispiel Marke: Markenrepositionierung -- 4.6 Praxisbeispiel Vertrieb: GRIPS-Typen im Callcenter und im Shop -- Danksagung -- Über die Autoren -- Literaturverzeichnis -- Stichwortverzeichnis.

Part 3: Environmental Information Systems and Services – Infrastructures and Platforms ; International audience ; The paper discuss the information gateway data.reegle.info, which is at the forefront of this development, is consuming and publishing energy related data in a machine-readable format so as to allow the flexible sharing and re-use of information in new and innovative ways. It filters and enriches content by sorting and adding pertinent information from various reliable sources. It enables data providers to easily link and publish datasets in a standardised, machine-readable format. In this way it can be easily accessible, and shared with 3rd parties. This is a real benefit for the users of reegle which targets policy- and decision makers, developers and the general public with an interest in renewable energy and energy efficiency, with a focus on developing countries.

The process of identifying and evaluating a target firm, completing a deal after its negotiation and announcement, and then integrating a target firm after legal combination is a multi-year process with uncertain returns to acquiring firms. Research on mergers and acquisitions (M&As) is progressing rapidly yet it remains fragmented across multiple research perspectives that largely examine different acquisition phases separately and coincide with a focus on different research variables. As a result, research fragmentation means that a researcher in one area may be unaware of research from related areas that is likely relevant. This contributes to research silos with M&A research displaying different traditions, starting points, and assumptions. Mergers and Acquisitions: A Research Overview summarizes the frontier in M&A research and provides insights into where it can be expanded. It undertakes the needed integration and reconciliation of research in order to derive practical knowledge for managing acquisitions from beginning to end, providing a summary of what is known and its implications for future research. This concise overview reconciles and integrates the state of the art in our understanding of mergers and acquisitions, providing an essential first stopping point in the research journey of students and scholars working in this area.

Purpose– The purpose of this paper is to investigate whether transformational leadership behavior is a function of the leader's own self-respect and his/her evaluation of being capable, significant, and worthy (self-esteem). It is also tested whether transformational leadership is related to innovation success.Design/methodology/approach– Data were collected from 411 entrepreneurs and managing directors of small- and medium-sized Austrian companies. The proposed hypotheses were tested using structural equation modeling (PLS).Findings– A strong and significant relationship between self-esteem and transformational leadership was found. Furthermore, data analyses revealed that transformational leadership has a positive impact on innovation success.Originality/value– This study reveals the important but heretofore neglected role of self-esteem, defined as a manager's overall self-evaluation of his/her competences, as an important predictor of transformational leadership.

Venture success has been related to numerous characteristics of entrepreneurs including their enduring personality traits. Separately, recent scholarship has elucidated trait "Grit" comprising two dimensions, "Consistency of Interests" (or "Passion") and "Perseverance of Effort", and validated Grit as a predictor of success in areas such as education, military training, and income. We report a study with a sample of Austrian entrepreneurs relating Grit as well as firm-level Innovativeness to entrepreneurial success. We show that both Grit and Innovativeness predict success; Grit affects success directly and in effects that are mediated by Innovativeness.