Suchergebnisse

Selling : fundamentals and modern practices -- Selling process : journey towards closing the deal -- Fundamental concepts, types and conceptual instruments of negotiation -- Styles, strategies and tactics of negotiation -- Negotiation process -- Dealing with "difficult" people and situations -- Case study negotiated resolution of dokalam standoff -- Bibliography -- Index

Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management

AbstractThe overarching objective of this study is to understand factors that influence the customer attitude and eventually purchase intention towards electrical vehicles (EVs). Market survey was done in major cities of 3 states of India to examine the customer attitude and purchase intention towards (EVs). The collected data was analyzed by using partial least squares‐structural equation modeling techniques. It has been found that the factors like overall customer value (performance and cost), awareness and sensitivities towards the climate change, and perceived benefits are the major factors that influence the attitude and subsequently the adoption of EVs by millennials. The factors like perceived price and social acceptance are relatively less significant in terms of their influence on the attitude and purchase intention towards EVs. Hence, it has been concluded that the environmental concern, performance features, infrastructure facility positively influence the attitude and purchase intention towards EVs. This study essentially underscores the importance and role of coordinated impact of performance, features, and infrastructure and climate change sensitivities in influencing and enhancing the adoption of EVs in India, in the context of current market scenario. Hence, this study contributes by providing actionable insights to manufactures and government for developing and communicating pragmatic value proposition to promote EVs. This study brings fresh perspectives on creating positive attitude and purchase intention towards the EVs by providing a model that could be leveraged for devising a long term and sustainable strategy.

Purpose
The purpose of this study is to understand the antecedents of omni-channel shopping with reference to the intention to purchase fashion products by millennials and their perspective towards the omni-channel method of shopping.


Design/methodology/approach
The research is based on a quantitative research technique comprising of 302 respondents. A structured questionnaire has been adopted for the survey and to collect data from millennials from India. The questionnaire consisted of 27 constructs, which were measured using a five-point Likert's scale. In the first step first-order confirmatory factor analysis is carried out, by using the software IBM AMOS-20. The initial model is generated for six constructs, and outcomes are used to analyse the model's goodness of fit and construct validity. In the second step, the conceptual model is tested through path analysis using structural equation modelling.


Findings
The findings indicate that perceived usefulness (PU) significantly affects the continuance intention of usage towards omni-channels. Perceived ease of use does not significantly affect continuance intention of towards usage of omni-channels, and it does not seem to have a significant effect on PU. Cost effectiveness and customer engagement of omni-channel have a significant effect on the continuance intention of its use. Finally, continuance intention towards usage of omni-channel does significantly affects the actual use of omni-channel.


Originality/value
The research on omni-channel for purchasing fashion products is meagre and this particular study with the usage of Technology Acceptance Model including millennials is adding value towards the knowledge base of marketing. This research develops a theoretical framework building on the technology adoption model and empirically tested it.

<div><p><em>The major objective of this study is to understanding the factors that influence the loyalty behaviour of customers towards brick-and-mortar departmental fashion retailers in Pune city. The study has been conducted by keeping one of the leading departmental stores in reference, but the findings of the study are generalized and can be applied to other fashion retailers of similar or non-similar formats. Fashion is one of the fastest growing categories and continues to grow at exponential growth rate due to increased fashion awareness and aspirations. Today we can see that fashion products account for a substantial percentage of the products sold across a broad range of merchandise categories. </em></p><p><em>Research on fashion retailing has been based on varying conceptual definitions of the construct and has focused primarily on in-store retailing. A number of researchers have made important contributions to understanding of loyalty behaviour of shoppers towards fashion retailers. Therefore, the consumer behaviour of an important sector of the millennials is worth to be researched. Here the researchers are trying to understand the variables that influence shoppers' loyalty behaviour which is nothing but the "preferential" behaviour of the shoppers towards a specific retailer's stores. During this research the researchers found that, some of the major influencing factors are shopping atmosphere-ambience, fashion image of the retailer (retailer as a brand), fashion image of the Private Labels, and the effectiveness of the loyalty programme offered by the retailer.</em></p></div>