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PurposeThe purpose of this paper is to extend research on metaphors of consumption to a Chinese cultural setting, specifically examining consumer thoughts related the Chinese concept of renao (hot and noisy).Design/methodology/approachThe Zaltman Metaphor Elicitation Technique (ZMET) was used – a photo elicitation approach and semi‐structured interviews that surfaced metaphors. Field observation and participative techniques were combined with the 14 interviews, in Taiwan, through a grounded theory approach that classified results in categories using the software XSight.FindingsFive main categories of related concepts consistently arose: food, inexpensive, crowd, marketing communication and servicescape. Respondents closely tied renao with consumption behavior. All five categories resulted in rich descriptions that these consumers, and possibly a wider group, associate with successful retail locations.Research limitations/implicationsThis in‐depth approach was limited to 14 respondents and two researchers living in Taiwan. Thus, both the sample and the sample frame are restricted. Although the concept of renao is common in all Chinese cultural settings, its exact interpretation differs in different locations, sub‐cultures and marketing segments.Originality/valueConsumers expressing their values though consumption is a marketing topic both studied and used in the West. The convergence of consumers' perception of self and consumption is no less important, but certainly different, for consumers in a Chinese cultural setting. Local values heavily influence Chinese consumption in Taiwan, such as the central concept of renao. These local values are rarely discussed in Western literature. Retailers can benefit by incorporating at least some of these metaphors, while marketing researchers can gain an expanded definition of consumer self‐image and values.

Se acepta comúnmente que el incremento de la apertura al comercio internacional y a los flujos financieros, que se ha producido en la inmensa mayoría de los países del mundo, ha conocido un éxito global. El presente artículo contempla los principales indicadores económicos y sociales (ingreso per capita, esperanza de vida, mortalidad infantil y de adultos, tasa de alfabetización y educación) en los países con datos disponibles, y compara los últimos 20 años de globalización (1980–2000) con los 20 años anteriores (1960–1980). Tanto en lo que respecta al crecimiento económico como a casi todos los demás indicadores, los últimos 20 años han mostrado un claro descenso en el progreso en comparación con las dos décadas anteriores. En cualquier caso, no hay evidencia en estos datos de que las políticas asociadas a la globalización hayan mejorado los logros de los países en desarrollo. Como mínimo, la carga de la prueba estaría de lleno del lado de aquellos que pretenden que dichas políticas han sido exitosas.

With more jobs requiring educational credentials, highly educated migrants are sought by many governments. This study is drawn from recently collected data between 2018 and 2020 in Hong Kong on highly educated migrants from Mainland China. We explored how entry visa categories, current experience and future expectation of highly educated migrants are related to their intention to stay. The findings suggest that all three aspects of their migration experience are related to their intention to stay. The findings also indicate that immigration policies, in particular visa categories, play a significant role in the intention of highly skilled migrants to stay. Thus, the government should pay attention to the types of visas that are likely to influence the retention of the highly educated in Hong Kong and the number of visas that are issued each year.