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This article describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten the humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This article examines the content of environmental campaigns in traditional and social media. It also intends to find out the impact of those campaigns on the environmental awareness of different cross-cultural sections of people. The article is designed based on the Theory of Planned Behaviour according to which human action is guided by a number of factors. A few centralized social media campaigns together with selected campaigns on radio, print and television were taken for the study. To determine the effectiveness and impact of these campaigns, content analysis and surveys were conducted. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.

Coastal disasters such as cyclone and tsunami are known for their destructive nature worldwide. Such disasters in the last few years have resulted in severe loss of lives and destruction to properties. Timely cyclone warning and communication of mitigation measures are considered to play a vital role in disaster risk reduction. Both broadcast and narrowcast media are been used in the Cuddalore district of Tamil Nadu state for disaster communications. This study intends to find the effectiveness of such media in communicating disaster warning and preparedness information and to study the community response to such media using survey methodology. The findings indicate that age and educational background of the community affects the disaster knowledge; media access and media effectiveness has a positive effect on community response. The results are discussed and a conclusion is drawn.

The purpose of this study is to explore the prospects of using technology enhanced active learning (TEAL) as pedagogical method in order to augment knowledge acquisition among media science students. It was intended to find out if the intervention is effective in terms of knowledge acquisition about Covid-19 in turn creating the necessary awareness about the same. Therefore, pre-experimental one group pre-test and post-test design was used (Thyer, 2012). The participants were 100 first year graduation students. The Paired sample t-test was conducted to know if the intervention has impacted awareness level of Covid-19 crisis. The findings reveal that there is a significant improvement in knowledge gained about Covid-19 by the students in this approach. The findings have important implications for the educational reformers, researchers and teachers in India and any other developing country with the similar climate in education for that matter.

Social networking websites like Orkut, Facebook, Myspace and Youtube are becoming more and more popular and has become part of daily life for an increasing number of people. Because of their features, young people are attracted to social networking sites. In this paper, the authors explore the impact of social networking sites on the education of youth. The study argues that these social networking websites distract students from their studies, but these websites can be useful for education based on sound pedagogical principles and proper supervision by the teachers. Moreover, the research concludes that social networking websites have both positive as well as negative impact on the education of youth, depending on one's interest to use it in a positive manner for his or her education and vice versa.