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Creating value is the foundation of all business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader's vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.

Value is imperative for you and your success. But generally, you are not conscious about Value and creating Value. This book is about understanding and creating Value first for yourself to become more prosperous, more successful and a better executive, manager, and leader; a better person and a better human, and to create Value for businesses, society, and government. The book helps you define the Value potential in you, others, and objects around you, and understand yourself and become a winner. Leaders and businessmen create Value and are recognized as Value creators as they move upward in the corporate (and governmental and non-governmental) ladder or in the political system.

Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index