When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 2, S. 307-323
ISSN: 1537-5277
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 2, S. 307-323
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 38, Heft 1, S. 94-107
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 6, S. 1065-1078
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 4, S. 468-479
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 4, S. 506-524
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 2, S. 211-219
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 16, Heft 2, S. 188
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 5, S. 807-821
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 1, S. 197-212
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 40, Heft 6, S. v-viii
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 45, Heft 2, S. 429-450
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 4, S. 978-994
ISSN: 1537-5277