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The greatest single reason for the swing away from Labour is a change in the soc structure in which the professional, white collar & intermediate groups are growing, & the manual Wc is getting smaller, while its soc outlook is being modified. Changes in educ & in the org of industry, full employment, att's towards trade unions, & the pressure towards conformity & concern with status in the new suburbia are among the factors contributing towards this development. An understanding of the changing soc background is of signif for the presentation & putting over of policy attractively to the electorate, & there is a need for large-scale advertising to overcome the current picture of the Labour Party as a dreary, quarrelsome, austerity-loving group. The genious of the Labour Party will only be revealed if it can adapt itself to the realities of econ & soc change. IPSA.

"Considering Pragma-Dialectics "honors the monumental contributions of one of the foremost international figures in current argumentation scholarship: Frans van Eemeren. The volume presents the research efforts of his colleagues and addresses how their work relates to the pragma-dialectical theory of argumentation with which van Eemeren's name is so intimately connected. This tribute serves to highlight the varied approaches to the study of argumentation and is destined to inspire researchers to advance scholarship in the field far into the future. Replete with contributions from hig

Illustrative matter by or after E. Sheldrick, M. Rees, M. A. Sulman, A. F. F., G. Halliday, J. F. Swallow, A. Finden, H. M. S., G. Mateaux, M. M. Hutton, S. A. Wheeler, and H. M. Sparling. "The engraved cuts . have been chiefly executed . by the female students of the Wood-engraving Class at Marlborough House."--p. iv. ; "Printed by G. Barclay." ; With several bibliographies of "Illustrated literature." ; Mode of access: Internet.